Building mobile apps has never been an easy job. You have to spend a lot of time and energy from the very first steps, make a strategic decision via relevant questions. Some of the suggested questions that you should consider before making an app are as following
Should the app developed by an in-house developer or outsourced?
Both of the two options have their pros and cons. Outsourcing allows the business to save money while having the app developed by a skillful developer who is the best suitable for each project. However, it results in less control over the project – the issue that can be solved by choosing an in-house team to build your apps.
- Read More: Outsourcing An App Idea
Another benefit of developing apps through in-house developers is a well-committed team who dedicate themselves to the success of the app. So, the question whether outsourcing or not should be considered firstly when you are preparing to make a mobile app. Knowing the business’s budget, time and other relevant factors to have your best answer in each case.
Which device to develop for?
The device fragmentation is so diverse. Knowing which device to develop for will decide the entire development process. You will have to choose to develop an app for either Android or iOS device. Statistics shows that Android devices are more preferred in an American market, but iOS users are more likely to spend to an app than Android users. So if you want the app to be more accessible, Android platform seems to be more suitable. In another hand, an app available on iPhone or iPad tends to bring you more money, because of the fact that Apple users pack a statistically larger transactional punch.
What is the real function of a mobile app?
Focusing on the real function of the app – mobile shopping or filing expense reports – will be better on the app development process. As yourself, whether the app aims at sales, brand promotion, or another purpose. A typical example is Amazon mobile app, which apparently focuses on ‘Buy It Now’ transactions rather than reading reviews or customer service. The advice here is to study thoroughly your mobile user base to know what they need from the app. This can be done by analysing the top actions taken by mobile visitors browsing the existing website.