Responsive website design in the first basic idea is a website that has the ability to change depending on the device being used. Think of a time you were on your phone looking at a website that appeared as a tiny version of the site you previously viewed on your desktop computer.
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In order to be able to see any of the content, you had to zoom in, scroll (and scroll and scroll), then pinch an area. You get the idea, and you’re remembering how painful of an experience it was. If that website had been responsive, it would have dynamically changed for easy viewing on your phone (or tablet, or whatever device you were using).
- Read more about this topic: Responsive & Flat design
Responsive web is the future! Now, onto the top Five reasons why your business needs a responsive website:
1. Responsive Website Design offers better UX
This is one of the most obvious benefits of Responsive Design. Designing a website responsively allows for the best experience for the user, no matter what device they’re accessing it from whether it’s a tablet, mobile phone or computer. For example, Creative Market’s Responsive WordPress layouts enable visitors to see an aesthetically pleasing and functional version of a WordPress site, no matter what device it’s accessed from. Many of the layouts are also touch-enabled, so they work on devices controlled by touch screens. Here are some of our responsive design:
2. Responsive website design decreases the time needed to manage it
If you don’t design your website with responsive design, you’ll have to have multiple versions of it one that will work on mobile phones, tablets, desktops, etc. You’ll have to manage (or have to have someone manage) each version of your site, making updates multiple times for multiple versions. Designing one site with responsive design will allow you to make edits for all versions of the website at once. You can live worry-free and know that no matter what device they’re on, your audience can view your site crisply.
3. Responsive web design is Preferred for SEO & saves your Money
Google’s Pierre Farr went on the record to declare that Google prefers responsive web design over mobile templates. Having one single URL makes it easier for Google bot to crawl your site, Google’s external link algorithm and reduces the chance of on-page SEO errors.
For all these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile template site. A complicated responsive design might be expensive initially, but you don’t have to pay someone to maintain multiple versions in perpetuity. Once the design is created, only one update will need to be done when you make changes to your website, making it more cost-effective in the long run.
4. Say goodbye to Pinch. Zoom. Fiddle. Scroll
Responsive web design is the solution to obviate end users to pinch out, zoom in, scroll up and down (although this still exists), and fiddle with the websites to get the information you need. Responsive design helps load what customers’ need, quickly and easily. As content loads, it’s beautiful to consume.
Today, having to squint, pinch, or fiddle with a website just to read what’s written there is a thing of the past. Responsive web design just makes it all happen seamlessly. Images load quicker, content is easier to read, and the buttons stand out while being seductive enough for users to click. Which leads us to…
5. Responsive Adapts to Future Devices
Finally, one of the biggest benefits of responsive design is that the size of the template is designed based on screen size, not a device. This means that no matter what size screen someone is viewing your website it will display properly for that screen size. So in the future as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look beautiful. Moving forward it will be extremely critical that your website provides mobile users with an easy-to-use experience. Having a mobile website is no longer simply a nice feature, rather it is a necessity and literally impact the growth of your business.
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What excites you about the trends in responsive web design? How important is responsive web design for you – as a professional, an agency, or even as a consumer? Share your thoughts with us by leaving your comments below.
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