In-app purchase can be understood as an application that allows users to keep in touch with what they pay attention to.
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The Advantages of In-App purchase
If you find some apps interested, you certainly would want to stay in touch with their relevant updates. However, it is not always possible for you to keep an eye on every new feature of your favorite app. In that case, in-app purchase would make an ideal solution.
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For example, you download a game to your iPhone and this will keep you updated to all new functions of the game: new levels, new rewards and so forth. This kind of app purchase is a nice assistant that helps you follow every update and buy extensions of your favorite games directly from the app without using Google Play.
Or in other words, in-app purchase facilitates developers a lot in delivering updated versions of the products to users instantly. The easier users can access updated functions of an app, the faster developers can attract users to their works as well as generate revenue.
In-app purchase offers another benefit to mobile development companies. It is a place for you to put their advertisements on, making it become another way to promote your other apps that may interest users. Read more: How to Promote a Mobile App?
The Disadvantages of In-App purchase
Although it proves to be very fast and useful sometimes, in-app purchase is not always a very proper idea. Users tend to feel pretty annoyed to pop-up ad while using an app, especially those that prefer free apps. This user segment wouldn’t care much about paid options. They wouldn’t even bother looking at those purchase ads, which means your efforts on this marketing tool would then turn out to be defective. Some users, although quite rare, even accidentally push ‘buy’ option and then end up wasting money on some apps or features that they do not wish to have.
App markets like App Store or Google Play are maintaining a state of fear for hackers who are able to attack their security holes. One of the examples is the most recent case that occurred in July, when a Russian created a hack that allows iDevice owners to install in-app purchase at no cost. Such incidents take a lot of money from app supplier companies, and their owners are probably never pleased with them.