Loyalty app can be considered as the most powerful tool to increase revenue and inspire customer loyalty in the retail marketing toolkit. It costs a lot less to sell to existing customers than acquire new ones—that is why brands invest in loyalty and rewards programs. Hence, retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty. Nowadays, a lot of companies are getting tech savvy in order to expand the business and engage more customers. Adopting the latest technologies, from startups to corporations are planning for web/mobile app development. However, it is not promising to build a great customer base. Thus, organisations have to refine their business strategies by introducing the loyalty program on the web or mobile app to retain the existing customers.
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What is a loyalty app?
Loyalty app is an application which enables customers with a few points in every purchase. In order to gain the points, customers should scan the QR codes or barcode through a smartphone or tablet, they also can enter the discount code they’ve got to the app. Thence, they can use these points for any current purchase or save points for future purchases. The loyalty app is very popular among all sizes of enterprises because it helps businesses to track users’ repeat purchase and shopping pattern. Moreover, these apps show which product customers buy on a frequent basis, during what time of the day they visit the app.
Why retailers need the loyalty app for business growth?
The loyalty app empowers businesses to analyse customer’s behaviour and divide them into various categories such as regular customers, people who make a monthly purchase or those who purchase goods in a particular season, occasion. The loyalty app is an unbeatable marketing tool and strategy to achieve tremendous business success. In order to make your customers visit the store again and again, you should continually change the reward or loyalty program based on their needs. Therefore, they will be engaged and willing to make more purchases at your store. Additionally, the loyalty app helps organisations in increasing customer retention, improving acquisition and boosting the brand’s reputation.
- No price war
Nowadays, there are numerous marketplaces on the internet. If you compete with all of them, there are chances you will find yourself nowhere. For instance, the online shopping giants like Amazon and AliExpress will win the race as they offer highly competitive pricing. Thus, SMEs and startups should provide a loyalty app that involves exclusive gamification insofar as people will buy goods with high emotions if the products appeal to their desire and not a necessity. Here, customers start feeling an emotional bonding with the brand. As a consequence, they would like to come back to the app and make a repeat purchase. It strengthens their loyalty and increases the profit of the business.
- Retain old customers
Customer loyalty is an essential element of any growing business. It is an enormous amount of work to get a brandnew consumer while retaining your old and loyal customers is always wiser. Loyalty customers spend more time per visit and are more likely to sign up with enhanced services. If a business does not give a motivation to your clients to come back to your shop, they can promptly seek the service from a competitor even after the smallest trouble.
- Stay updated with the latest technology
Nowadays, most consumers can also be considered as digital customers. All of them are expecting a high quality and universality of a seamless shopping adventure. With these trends, businesses may stand out from their competitors by establishing their own customer relations, better leveraging information and maintaining their workforces.
What should the loyalty app offer customers?
- Ease of use
By providing your customers with a loyalty program based on a web app or mobile app, restaurants can simplify loyalty program experiences. Wallets and pockets suddenly get their space back. The ease of access is very crucial as the business might attract and retain customers but they will not stay for very long if they have to undergo a cumbersome process of checking and redeeming their rewards.
- Customer engagement
With the loyalty apps, consumers no longer have to worry about leaving their plastic cards at home or losing them. Smartphone owners always carry their mobile devices every day. With the loyalty app installed on a guest’s smartphone, you can have the “brand in their hand”.
- Customer interaction
Mobile apps allow restaurants to develop unique, personalised content that addresses targeted consumers. Only a mobile app provides an opportunity to connect with customers at the right time, in the right place, and via an individual message. With push messages, guests are easily informed about specials within the restaurant, they are sent custom birthday greetings, other offers and incentives, encouraging them to return again and again. Additionally, geo-targeting options enable restaurants to communicate with clients more precisely based on their location. Furthermore, retailers can more easily collect customer feedback following each visit to the store. Also, they can effectively influence customer behaviour by better meeting their expectations and delivering greater value.
Mobile devices are no longer just a price comparison vehicle. Consumers are increasingly using smartphones to help with purchase decisions, and also to influence their social circles with their opinions on brand experiences. Accordingly, you need to leverage these channels innovatively to lure customers back into your stores and sustain relevance in a cutthroat business landscape.
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