Last time, we discovered the benefits of QR code in daily life. In reality, QR codes are useful not only to regular users in daily life; but also to professional officers in businesses. This article continues the topic of QR code by discussing its benefits in a business environment.
1. Tracking marketing success
As we all know, QR codes can easily be printed on marketing materials like fliers, programs, handouts, whitepapers, and other publications, and be easily accessed by customers. By using QR codes in their marketing strategy, officers are able to see how frequently their codes have been scanned by customers who use those aforementioned materials and then evaluate the effectiveness of their work. The more QR codes are scanned, the more successful their plan is.
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2. Improving business network
Another convenience of QR codes is that people don’t have to write down or type anything when they exchange contact information. A business card with QR code included makes it easier for business partners to save each other’s contact details, thus building a more effective business network.
3. Promoting advertisement effectiveness
Unlike traditional advertising method that requires you to show your customers several product brochures or pay a whole lot amount of money for a few-second TV ad, QR codes only need a small space but provide enough information about your business. This helps you save a lot of money to, for example, broadcast your ad, print tons of brochures and ship them.
It doesn’t matter which field your business is operating in, fashion, food & beverage or electronics, QR codes will do them all. That’s why copywriters are becoming familiar with placing QR codes on ad materials like fliers, programs, handouts, whitepapers, and other publications, which appear frequently at public places like bus stops, park benches, product packages and every other place that may attract user’s attention.
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4. Spreading targeted recruitment
The QR code is an ideal assistant for companies when they launch job openings. Recruitment information like job requirements, benefits, company culture, etc. is included in the posting with QR codes and put in places where target candidates can approach. Read more: Top software outsourcing companies
5. Supporting Offline to Online Call-to-Action
A person who brings their mobile phone when he is going out of the office can access online resources anytime and anywhere, provided that his office uses QR codes. QR codes allow people of a business to access online resources in an offline way. Laptop and internet are not strictly necessary for this situation.