Most smartphone owners tend to discover new apps, and mobile search principles can partly help Mobile App Developers to approach end-users. However, sometimes you’re not likely to make your apps to the top of the charts or make a fortune from app sales. If you’ve got a limited marketing budget, using SEO tools to market the apps may be the best option.
What is SEO for mobile apps?
- Actually, there are two main things included in the definition of SEO for mobile apps:
- A tool to optimize app rankings within mobile application marketplaces including the number of downloads, reviews, title, keywords.
- To evaluate app rankings within search engines results from pages (SERPs)
Tips to use SEO for mobile apps effectively:
A simple way to help direct traffic to your app is implementing SEO tactics and focusing on the below elements:
ULR: Linking the app store page to the official app page on your website. This reassures the user that they’ve found the official app from a real brand – not a fake app.
Title: The title of the app determines the URL and title tag of the web page. Choose a title for the app that reflects your brand and also the app’s functions.
Also, the app’s title should be short, yet descriptive enough to let users know what your app is focusing on.
Keyword: this is one of the most vital keys in using SEO for mobile apps. The keyword influences the search result, so it should be suitable for your target audience and be as descriptive as possible to represent your app.
Description: The description acts as the main content on a web page. As with traditional SEO for websites, the description for the app should be written for the target audience and be optimized with relevant keywords.
Category: The category of apps is also important for better visibility in the searching process. If you don’t want to confuse the users, choosing the appropriate category that fits the App’s purpose most.
Though these SEO tips could help you promote the app, an Enterprise App should note that to have a truly successful app, it needs a proper function first, then providing value to users and be of high quality.