As the rapid changes in the business landscape, the IT industry also has witnessed quickly with new innovations in computing. That changed the way IT services are delivered to each business and its end users. After the mainframe era, personal computer and client-server era, Internet era and now we’re in what many call the wave of corporate IT. Recently, “SMAC” – the acronym for Social, Mobility, Analytics and Cloud – is quickly becoming a new model that many new and existing organisations adopting to deliver effective operating processes and strategic agile development.
What is SMAC?
SMAC (Social, Mobile, Analytic and Cloud) is a new paradigm that is becoming a trend in the digital world. It is a force that businesses are engaged in to drive their productivity. They are able to actively engage customers and uncover revenue opportunities for their business.
So why should your business approach SMAC model? – these technologies offer fantastic opportunities to effect meaningful business model change as business becomes increasingly technology intensive. – It makes sense of vast amounts of data generated by traditional systems is critical to informing and delivering differentiated sources of value from new products and services. – More than ever, enterprises may look toward services firms to help them through this transition as they seek out and generate business value and innovation.
How SMAC works?
SMAC technologies are the new change agents in enterprise IT. When implemented, these technologies serve as a synergetic solution for digitally transforming an organization to be better equipped for the future of business.
Social technologies allow for the rapid sharing and creation of knowledge over social networks, which enhances collaboration and information distribution across a business. People are the most valuable asset of any organisation, and social technologies help unlock the knowledge contained in those individuals and facilitate the dissemination of that knowledge to drive business results.
Mobile technologies are continuing to evolve, reshaping the technology landscape. The growth in smart devices is bringing about an era of ubiquitous connectivity. Users are now able to access information anywhere at any time with ease. The Mobile Web is made possible by wireless data networks, smartphones and tablets, but truly excels when businesses take advantage of the user’s context (who, what when, where and how) to deliver robust context-aware business services. High context interactions lead to higher customer engagement and satisfaction in using the service.
Analytics enhance supply chains, facilitate marketing activities and optimise existing customer relationship management processes. Valuable information can be analysed and extracted from Big Data – to ‘supply’ the customer with information that is ‘tuned’ to their preferences or marketing decisions. That allows companies to deconstruct new forms of data in the cloud, which generates unprecedented insight from scalable to enable smart decision making in real time.
Cloud computing provides business value as an enabler of efficient, elastic computing capacity. Cloud computing allows organisations to pay only for the services and computing power that they need while efficiently scaling up and down in response to varying demand. Each of these cloud-based service models provides varying degrees of technical and business capabilities and serve as enablers to other solutions.
Finally, how does your business move forward with SMAC?
Given the rapid technology changes supporting SMAC and the overall complexity involved, implementing a fully integrated SMAC solution can be challenging and demonstrating initial business value early returns on that investment can be difficult. We recommend a systematic approach to building out your SMAC capability to create business value. This approach would include:
- Define business objectives, assess your current state and identify a realistic set of initiatives to start.
- Define manageable discovery projects to build up capabilities with each of the SMAC forces and explore their benefits to your business.
- Pursue an architecture-focused approach that leverages modern best practices to both isolate and integrates SMAC technologies.
- Leverage technology partners to manage the risk of the rapidly evolving SMAC technology environment.
In summary, SMAC delivers agility and scalability that is unmatched by the capabilities of traditional IT offerings. SMAC-based enterprises are able to develop an enticing customer engagement process and it consequently unfolds vast revenue opportunities for businesses.
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