Southeast Asia has all the ingredients for a promising E-commerce market. With a growing middle class and rising internet penetration, Southeast Asia is often considered as the next gold rush for E-commerce.
Online retail represents a $6-billion market in Southeast Asia, but with online sales below 4 percent of total retail, the region still lags well behind developed markets and even other developing markets. We have studied and summed up seven E-Commerce trends impacting the growth of online retail in Southeast Asia in 2017.
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