An Insight into the Technology world.
Analysis and Insight from Savvycom Team.

App design is a world of endless creativity and movement. It never stop changing and transforming. Designers around the world incessantly try to upgrade their design to make it more beautiful and practical to users. Here are some mobile design trends 2016.

Some trends may would last, some trends may would fade away. Regardless of what will happen, for now, our list of top mobile design trends 2016 could be a handy suggestions for mobile designers who want to create an app that is unique and interactive to users. Let’s take a look:


While skeuformistic style is emerging in web design world, mobile design is turning to minimalism. Instead of big and bold color, soft and subtle color will be used more often. This matter may confuse you, as a flashy button tend to draw more attraction than a less flashy one. But if we use to much flashy buttons with different colors in a mobile screen, it would become a distracting element. Furthermore, too much bold colors could hurt your eyes.

Luckily, all of those problems would be solve with subtle colors. A screen with soft color buttons not only ease our eyes, but also help designers to level the information and allow users to focus on the most important one. With subtle color palettes, the interactive rate between users and the app would increase, and flat design would be optimized. Read more: web design trends 2015

However, soft color may not be easy to deal with. Designers should determine a range of color that would harmonize together in a palette. If not, your app would easily become messy. A helpful source of soft color palette is – a website that combines all kind of color that Apple has used since iOS 7. Android’s new Material Design Color, Simple Map Location Guide Tools can also be very handy.

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Design of Jio Health application is great example for how Savvycom embraces this trend by using pastel colors to create the harmonious design.

Animated elements mobile design 1 As mobile app now is in dire need of more interaction with users, animation becomes a creative option to attract attention. Animation makes the mobile app more fun and lively; therefore creates excitement in users every time they interact with it. With a realistic, flexible and personal approach, animated elements are definitely something that every designer should consider adding in their works.

To make an app that really stand out from others, purely visual may not enough anymore. iOS and Android have taken steps in using animation in several of their apps. However, adding to many animated elements may not be a wise options. Animated elements should only be used when we are sure that it will make the app simpler to understand and boost interactions. Otherwise, it could become meaningless, disoriented and unreal. After all, an app is an app, not a cartoon.

Storytelling mobile design 2 Putting too much text in the content is taboo in Mobile Design. There is no doubt that designers would use more pictures, colors, and typography to emphasize their content instead of using text. Story telling is a method that combines all of those three in a well-prepared order that creates a personalized experience and effectively enhance user’s interactions. To do storytelling, colors and pictures must be carefully chosen, and typography must be carefully designed as well.

With the right kind of font and text color, typography helps to organize content and make everything easier to absorb. Typography is so inevitable in App Design that Apple and Google has provided platforms that enable legible typography compatible with different devices. As a result, storytelling has become a more popular designing style. Read more: How to capture customer’s attention based on your brand story?


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Gesture has been a frequent thing in mobile design for long time. Smart phones and Tablets’s screen is getting bigger and bigger, therefore users would find it harder to press a button in the menu screen by their hands. Adding more gesture not only simplifies users’ interaction, but also provides a richer and more exciting experience. Beside traditional gestures, designers are adding Extracting, Dividing, Adding features, etc, in their gesture list to make sure user interface become more minimalistic than ever.

Additionally, it would be a mistake if we don’t mention Scrolling as a trendy gesture in 2015. Scrolling was taken to another level in web design, but we have seen designers taking it one step further in the mobile world. Parallax Scrolling is a perfect tool to optimize the effect of animation and storytelling. Modular and Infinite scrolling could enrich user experience and add depth to the app itself. Either way, Scrolling is definitely worth being noted in the list of every mobile designers in the world.

Blurred background mobile design 8 The picture above is the illustration for the application, which is design by Savvycom, of famous restaurant chain Moo Beef Steak. Blurred background plays a vital role in creating this elegant and effective design.

Besides using soft colors to attract users’ attention, Blurred Background can also be an useful trick. It could lead the eye to focus only on the important elements (as those element are more bold and flashy than the background) and ignore the others (which are all blurred). This aesthetic application can create visually pleasing design, a feeling of simple and clean, but the content is still very informative. Blurred Background can be pretty handy when designers do storytelling in their work.

There are still many more potential design approaches that would make our trend list this year. But no matter what approach is , it all focuses on enhancing user’s experience and their interaction with the apps as audience’s demand. Our advice for designers is to make an App with a deep concern about what features to put in, as it’s one of the most important determinants of a mobile app success: “Right features can ensure that an app is eye-catching and simplistic while still managing to fit in relevant content and features without becoming too congested.”

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