An Insight into the Technology world.
Analysis and Insight from Savvycom Team.

Design is changing in every minute. It can turn something from looking fresh and modern the day before to be outdated overnight. Media, technology or even the fashion industry are main factors that can influence the design trends. Normally, design trend’s life cycle is short and not longer than one or two years.

New trends are continuously created from year to year, taking heritages from the previous trends and add some new influences. That is why sometimes the feeling when witnessing a new trend is familiar, like you may have seen it in the past couple of years. Here are the 10 design trends that you must know in 2017.

Bold and simple typography

A great typographic always attracts people’s eyes and stick on their minds longer than other boring styles. More companies use big and bold typography on their homepages to make great impression. This works best when the rest of the page is kept minimal and clean.

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5 typography trends for web design trends 2017
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Bold typography become web design trends in 2017


Something that has a simple and minimalistic style can bring a clear and clean image to viewers. Many companies try to avoid giving too much information on their website. Instead, they prefer using a minimalistic style on their web to display just the basic necessities.

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Role of Minimalist web design trends 2017.


Still photos are outdated in the age of visual technology. Cinemagraphs are an excellent replacement for traditional photos. Cinemagraphs are still photos with elements that have repeated movements. They have been gaining popularity recently, and rightfully so; a well done cinemagraph can be visually striking.

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Cinemagraphs | Web design trends 2017 by Savvycom.

Brighter colors

Bright colors are coming back in a big way and will come to the fore in 2017. Green, yellow or orange appear in many websites or even logo such as Instagram. In other words, bright colors play a role to bring up “fun” and “alive” feelings while minimalism trend dominates in every design.

Complex layout

For the past few years, web design layout has been constrained by CSS’s limitations, but new tools like Flex Box and CSS grid will allow for much more expressive layouts on the web.

Our main challenge now is understanding how these new web layout methods should work in the world of responsive design.


Animations were one of the biggest trend in last year for all web design. In 2017, animations are still used in web design with the trend of cinemapraphs because of its value to hold visitors’ attention longer than a quick glance.

Animations can be GIFs, SVG, WebGL CSS or videos.

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Animation still be the biggest trend in all time | web design trends 2017 by Savvycom.

Conversation interfaces

In terms of visuals, bots are unlikely to have a big impact on web design, but they will significantly influence how designers think about creating websites. AI-powered bots are going to get even more realistic and complex this year, empowering businesses to automate communication and sales. Conversation interfaces will be a huge game changer, helping big brands express different sides of their personality and making them more human and approachable.

Unique photography

Having unique photos instead of stock photos can bring up a better design. There are many authentic or unique photography sites that can help you to find easily high-quality image than ever. To attract and engage customers, brands will be embracing well composed but realistic looking images that contribute to their visual story.

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Visual story in unique image | web design trends of 2017 by Savvycom

Overlapping Text and Images

Text that slightly overlaps accompanying images has become a popular effect for blogs and portfolios.

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Overlapping text and images trend in a design portfolio.

Semi-Flat Design

Flat design came to the fore in the web design market years ago, but it comes back with the new version that is influenced by Material Design and become more dimensional.

Semi flat design trend, web design trends of 2017, website flat design
Semi-Flat design trend become the evolution of web design trends 2017.

The evolution of flat design from a minimalist style suits the new developing technologies. Flat design is still in, but it has undergone some improvements.

Read more: A back step to the Basis – Responsive & Flat design


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