Enhancing Channel YES for a Seamless Digital Media & Content Experience

Established in 1999, YES24 is one of South Korea’s leading online bookstores and cultural content platforms. Over the years, it has evolved beyond book retail to offer e–books, music, performance tickets, and multimedia content. To further strengthen its engagement with readers, YES24 launched Channel YES, a cultural webzine featuring book reviews, author interviews, and curated reading lists, seamlessly integrated with its e-commerce platform.

While Channel YES has long established itself as a leading platform for literature and culture, it grappled with critical limitations that hindered its growth and user satisfaction:

1. Outdated UX/UI: The platform’s user interface was not intuitive, making content discovery a tedious and frustrating experience for readers. This lack of user-friendly navigation significantly impacted customer engagement and retention.
2. Legacy System Constraints: Built on an outdated system over two decades ago, Channel YES struggled with slow performance and lacked compatibility with modern technologies. This not only limited the platform’s scalability but also posed challenges in integrating new features to enhance user experience.

In the process of collaborating with YES24 to revamp the platform, Savvycom’s development team also encountered some technical and operational challenges:

1. Delayed Communication Flow: The development team faced difficulties in directly communicating with the end client, leading to delays in requirement confirmation and prolonged decision-making processes. This slowed down the overall project progress.
2. Complex Data Migration Process: Due to the client’s strict security policies, access to detailed documentation was restricted. This created obstacles in accurately mapping and migrating data from the old system to the new platform, requiring extensive planning and careful execution.

To successfully revamp Channel YES, we deployed a highly skilled team of: Project Manager (PM), PM Assistant (PMA),  Quality Control (QC) specialists,  Back-End developers,  Front-End developers, and Business Analysts (BAs)

The project was executed in 2 structured phases:

– Phase 1 (2 months): UI/UX design and requirement analysis

– Phase 2 (4 months): Implementation and system migration

Key strategies included:

1. User-Centric UX/UI Overhaul: We redesigned the admin panel to introduce structured categories, topics, and content filtering, significantly improving navigation.
2. Clear Timelines & Requirement Confirmation: We provided detailed timelines to ensure alignment with client expectations and accelerate decision-making.
3. Regular Communication & Reporting: Weekly and daily meetings facilitated real-time progress updates, Q&A sessions, and issue resolution.
4. Comprehensive Documentation: Detailed project guidelines helped onboard new team members smoothly.
5. Efficient Data Migration with On-Site Collaboration: Working onsite with the client’s IT team ensured secure data migration while adhering to strict security protocols.
6. High Code Integration & Quality Standards: Our developers followed structured coding practices to meet high-quality standards during review sessions with DBA team. This also provided Savvycom with the opportunity to sharpen its coding precision and deliver a more stable and secure product.

Revamped Channel YES Website & Admin System

The platform underwent a full UI/UX transformation, introducing a modern, user-friendly interface that improves navigation and enhances content discovery. The new design ensures an engaging reading experience while integrating seamlessly with YES24’s e-commerce ecosystem.

The homepage of Channel YES is thoughtfully organized into various categories, allowing users to easily explore and access the content that suits their interests. This structured layout not only improves navigation but also enhances the overall user experience by helping visitors find relevant information more efficiently.

Optimized Admin Panel

The administrative interface was redesigned for efficiency, enabling streamlined content management with structured categories and topics. All critical legacy features were preserved, while new functionalities were added to enhance workflow automation and operational ease.

Improved Performance & Security

By modernizing the 20-year-old legacy system, the platform now benefits from enhanced speed, stability, and security. The migration process was carefully managed, ensuring data integrity while adhering to strict security protocols.

High Client Satisfaction & Business Impact

A post-launch survey showed a 90%+ satisfaction rate, reflecting the project’s success in delivering a seamless, intuitive, and scalable digital experience. YES24 is now positioned to expand its content offerings and engage a growing audience more effectively.

The transformation of Channel YES marks a significant step forward in YES24’s journey toward becoming a leading digital content powerhouse. With an improved content experience and modern infrastructure, YES24 is now positioned to engage users more effectively and scale for future innovations.