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6 Reasons Why Small Business Needs a Mobile App ASAP!

Mobile applications have always presented many advantageous opportunities for businesses. Still, there’re lots of small and medium companies who are afraid of establishing a mobile app and willing to believe that having a website is sufficient enough.

Well, big mistake!

A mobile app can actually help increase sales, contribute to brand recognition or produce statistics for valuable customers analysis.

why need mobile app for business

If your business is still wondering whether to invest in a mobile app, then keep on reading this article because we’ll provide more reasons on why you should seriously consider this effective technology solution.

Advantages of Having a Mobile App for Business

Benefits of mobile apps are undeniable. However, have you got all of them? Following are 6 specific benefits of mobile apps for business and create one now!

Increase sales

A mobile application can be a channel through which helps you increase the company’s profit. Not only does it make your business stands out but also with frequently updated features, you can motivate customers to purchase products or services.

Another advantage of an app is the ability of online mobile payments, allowing customers to purchase from anywhere, anytime.

A great example of this is Domino’s Pizza. The business has witnessed a growth of over 25 per cent in UK market online sale after 6 months since its launch of a mobile application and now, half of Domino’s Pizza online orders are to proceed through a mobile app.

Keep your customer’s loyalty

Customer loyalty is an important prospect of business that you need to focus on. The fact that your customers come back to your store or office for the second time can provide your business with steady revenue.

This can be achieved by regularly remind your buyers about the product you sell or the service you provide. And what better and easier way to establish the connection between buyers and sellers than building a mobile app. A mobile app with constantly updated rewards or offers will let customers be noted of your existence 24/7.

Seeing this amazing potential, Starbucks has soon established and enhanced its communication with customers through a mobile application. With the purpose of making the ordering and payment process easier for customers, a mobile app with features that allow customers to buy a gift card, redeem offers and even tip the staff is built. With more than 11 million sign-up mobile app users, over 20% of Starbucks’s transactions are proceeding online. Since then, Starbucks has always been a pioneer, a leading example case in the field of mobile e-commerce.

Create a direct marketing channel

An app serves many functions such as providing information, offering discounts and bonus, etc. All the information that you’d like to deliver to customers can be easily delivered by a mobile application, especially through the push notification feature. With mobile apps, the business has a better chance to interact with customers and allow them to actively engage in the buying experience.

Pursuing this advantage as the key success, Hnail has been developed by us, Savvycom, to bring in a new solution for the connection between nail salons and customers. With features that allow customers to book an appointment, choose their favourite artist, select the nearest shop location, etc., Hnail has made the process of nail treatment booking easier and less time-consuming. As well as that, every piece of information relating to discounts, new rising stores location or trending nail style/colour option is presented thoroughly, enhancing the beauty experience for customers.

Boost brand recognition

Having an app for your company is a wonderful tool to display your product or service through various marketing campaigns, in a way that will attract their interest. The more often your customers get accustomed to your brand, the more successful you get when raising brand awareness. You can even expand your potential customer market and develop trusting relations with them.

In 2014, Nokia corporation introduced Nokia Street Kreatives mobile application, which was run on Nokia Lumia devices and specialized for the South African market. The app allows NSK users to create street content using Nokia Lumia and then easily share posts on multiple social media networks. After a year of launching the app and campaign, NSK has created an outstanding number of social posts, which lead to an increase in Nokia’s brand awareness.

Stand out from competitors

Since mobile applications are still uncommon for small and medium companies, this is the time when you can make big progress in the competition.

Having a mobile app makes every business stands out, giving the impression of a tech-savvy company. Why not be the first in the neighbourhood to offer a mobile app to your customers?

Easily analyse customer behaviours

One of the best things about the mobile app is that you can collect a lot of useful information for future analysis. By tracking downloads, user engagement, and what interests people have, you can develop a thorough insight into your customers and later on improve the app for better user experience. Understanding your consumers is always the key to success in any business.

What companies should consider building a mobile app?

As useful it may seem, the mobile app isn’t for every business area. Companies which are working in these fields can take into account of establishing a very own application.

  • Tourism – searching for hotels and resorts, ticket booking, interactive maps
  • Healthcare – consulting, online medical appointment booking, calling a doctor
  • Hospitality (restaurants, cafes, etc.) – promotions, menus, ordering delivery
  • Beauty industry – making appointments with specialists, scheduling, online registration, review
  • Delivery services – product catalogues, ordering, price comparison
  • Other service sectors.

Should your business works in any of these fields, it is worth considering to experience all the advantages mentioned by having a mobile app.

However, it is important to bear in mind that any product or tool must serve specific purposes and contribute to the development of the company. Therefore, it is necessary to plan a checklist of crucial functions for a future app.

Conclusion

If you are among the first to start using a mobile app as a marketing and sales tool, congratulations because you now have a solid base to strive in the future. Since mobile apps can bring many benefits to almost any company, we hope after this article, you can make the best decision for your business.
Now, if your company is ready to venture in the world of having a mobile app, where should you start? Well, you can either hire an app development agency or bring your own in-house app development team on board or use one of the most trusted mobile app builders like Savvycom to build your own mobile app without any worries.

Savvycom is willing to give you a free consultation on how you should take advantage of the technology to boost up your business and enhance business performance. Please do not hesitate to contact us via:

We’re happy to discuss with you to find out the right mobile app solution and send out our professional team and experts to support you in the projects.

Does React Native or Native suit your iOS app development project?

Have you ever felt confused about which platform to use for creating your ios app development project? React Native or Native?

According to Statista, in the third quarter of 2018, Apple’s App Store remained the second-largest app store with almost 2 million available apps (while there are about 2.1 million apps are currently available on Google Play Store). In fact, IOS users are increasing day by day, thus the demand for IOS applications is rising significantly in order to satisfy its users. For years, the native platform has been chosen as the first choice for developing on a specific operating system (OS) due to the ability to optimise performance, particularly on iOS.

However, please never miss the largest market of mobile applications on Google Play. This leads to the demand of developing an application on both platforms at the same time and is also where React Native comes in. Designed by Facebook, React Native framework allows developers to create applications on iOS and Android without designing brand new UI/UX for each platform.

react native vs native for ios app development project

Types of iOS app development

Choosing the platforms, tools and frameworks is the first thing that all developers must consider before starting any software development product. In this article, we would like to discuss two ways of building an application for mobile application development:

  • Native – build two separate applications for each platform
  • React Native – build one application that works on both platforms

Native app development

natvie app features

The native framework is developed for a certain platform with specific tools. These days, the two most popular platforms among others are iOS and Android. If Java is the most popular language for Android, Swift is for iOS. Hence, to build an application that is available on both the Apple Store and Google Play Store, forming at least two development teams is required.

React Native app development

react native for ios and android platform

React native is an open source framework that transfers the concepts from web development into mobile development. Furthermore, JavaScript is often chosen to be the developing language for these applications. The final product still works well as a native-developed application. With the cross-platform framework, the same code-base can be used for iOS and Android. Thus, there is no need to develop two different applications.

Comparison between React Native and Native

Third Party Libraries and APIs availability

React Native features smart support from third-party libraries which keep on duplicating each year due to mind-boggling feedback from its community. Although React Native supports an endless number of 3rd party APIs, there are still a few necessities which are required to be met in terms of supporting APIs through local modules.

For native iOS app – these third parties can be installed by manually connecting them to Xcode. With Swift, this is no longer a challenge. Apple’s Cocoapods permit engineers to effortlessly oversee and keep up with upgraded 3rd party libraries and APIs. In case any bundle requires an upgrade, the designer will be informed instantly expanding the maintainability of your Swift project.

Enterprise Compatibility

Building the enterprise-ready app with React Native could be a challenging perspective for ios app developers to take after as there are numerous performance issues and restrictions of React Native which will allure a risk-level in a project. Nevertheless, once these aspects are detected, developers can hopefully taste victory.

On the other hands, Swift syntax on the Native platform is clear and concise which makes it a better fit for enterprise built ventures. This language requires less code – this makes it an ideal choice for cloud-based advancement and deployment. Moreover, Swift gives numerous highlights to iOS developers such as error handling system, memory management, optional types and protocol-oriented architecture.

App Maintainability

React Native has a problem with the compatibility of third-party libraries and frequent release cycles, as the code becomes old and libraries cannot match the update.

In terms of maintainability, Swift is a statically-typed language that is less demanding to examine and keep up. Also, developers can depend on XCode which supports the tracking of mistakes when building their mobile app. For instance, a transportation company-Lyft has re-engineered their mobile application using Swift reducing over 70% subsequent errors whilst keeping the same execution and usefulness in their app.

How to build a React Native & Native App

programming language for building react native vs native apps

For React Native, developers need JavaScript or a slightly different take on JavaScript which blends JavaScript and HTML type syntax called JSX. The instruments for React Native are generally a content editor and the Chrome debugger and a couple of other tools for developing and testing. And the API’s – there is a large set of things to memorize. Furthermore, the API’s are generally OS based.

On the other hands, the popular language for Native iOS is Swift. Moreover, developers should use each platform’s IDE (Integrated Development Environment), Xcode or Android studio, and learn how that IDE and their debugger and construct framework works. Additionally, these are pure native touch-based platforms and developers have to learn these in their own right. Lastly, the frameworks – there is likely the same amount of effort that is required to React Native or Native iOS. Nevertheless, React Native does not support every single API that is accessible on iOS.

Conclusion

React Native or Native – which approach should be used while developing an iOS application? Well, it depends on your project requirements and complexity. If you start in the field of iOS application development or complex application requirements then Swift is the best option to be considered. However, if the developer needs to deliver a simpler iOS application in a short time then React Native will be a good approach.

Developing React Native & Native mobile app with Savvycom

As an experienced developer in building mobile apps based on various frameworks, especially with React Native & Native, Savvycom is confident to be a trustable vendor in building your apps. Let’s take a look at some of our products!

nail_apps_for_salon_savvycom_app

Savvycom has developed a lot of applications to suit the organisation’s demand. We have developed a solution for a nail salon that can improve customers experience and building a better business for salon owners. Keep track of your customers’ scheduled dates, manage promotions, track revenue, and more! This application helps the retailers to keep a track on what the customers are liking and ignoring. Furthermore, Naillapp tracks on the customer’s traffic pattern at a particular time or the real time. Also, there are a number of online appointment systems that are easy to set up and maintain at a low cost. In order to develop this application, Savvycom has used React Native approach with JavaScript language. With the React Native, the same code base can be used for iOS and Android platform.

Mulberry lane web portal

MULBERRY LANE WEB PORTAL – A SALE AND MARKETING CHANNEL FOR REAL ESTATE COMPANY

For Native, our developers have used Swift to design and build Mulberry Lane. We developed this application on both iOS and Android platform. This project includes a mobile app and a website portal. On the mobile, it is integrated with a web portal that supports Sale department to launch marketing campaigns and offers users with a totally new experience in searching apartments. After a few months, Mulberry Lane site received excellent feedback from users, especially the residents who live in Mulberry Lane. Another good sign was that Capitaland’s sales department also reported a significant rise in revenue at the end of 2014.

Book a free consultation now

For further enquiries related to iOS app development, please do not hesitate to contact Savvycom at:

Head Office: 12th floor, Viet A Tower, Duy Tan Street, Hanoi, Vietnam

We would love to give you a free consultation and suggestions to achieve your goals.

Can Mobile Apps Adapt to Wearable Tech?

Wearable tech created to control new and exciting devices entering the market are in high demand and the competition for developers is fierce. The future will see a rise in wearable technology in order of magnitudes. The wearable software could be the next gold rush in terms of compensation for the creators who jump on the right app at the right time. If you can create apps for wearable devices that have unique and cost-saving features, you will outshine your competition from the start.

google cardboard, wearable tech future, wearable app future

Google cardboard | The future is now.

The Beginning of wearable tech ideas

There was a time when every major tech company dreamed of having their hardware on your head and in your face. Virtual reality was supposed to be the nirvana of the gaming and design world. So why isn’t everyone already running around with headgear and living in an augmented reality permanently? Well, it seems that people don’t want to look silly to those who aren’t wearing the gear, and it can simply be an inconvenient and clunky way to try to experience things the way you wish. Even lightweight versions like Google Glass were obvious to the untrained eye. Additionally, wearing one of these could get you kicked out or worse in certain venues. As a result, tech companies strayed away from wearable electronics for years. Even digital watches were considered clunky and nerdy, and sales declined.

Enter the Smartphone

Pokemon Go, wearable tech, wearable apps, augmented games

Pokemon Go | Augmented Reality Games

The invention and adaptation of the smartphone are without a doubt some of the biggest events to happen to humanity. Whether this is positive or negative is subjective. It is well documented however that smartphones improve the lives of millions of people around the world. Connectivity to the world wide web, information on self-care, documentaries on everything under the sun, as well as instructional videos and tutorials are all available at the palm of your hand. It cannot be argued that the internet is invaluable to many individuals for a myriad of reasons. Augmented reality games like Pokemon GO are huge, and the ability to translate languages by merely pointing your device at any text in any language is just the start.

Improving Applications

Wearable apps were a foreign concept when the market for smartphone apps first appeared, and those apps that did exist were small and could only consume very small amounts of memory. When smartphone technology drastically improved, many people held in their hands computing power greater than anyone could imagine 30 years ago. The potential was there and now tech companies had begun to take notice. It dawned on them that if they wanted to try re-entering the wearables market, focusing on smartphones was the way to do it. The devices not only had to be small, inconspicuous and cheap, but useful as well. Gaming and conference calls weren’t enough.

Public Fears

The talk has been heard around water coolers for years, that one-day big brother will have his eyes and hands in everything that you do. It’s a common theme across the world, especially with the older generations and blue-collar workers whose lives are less intersected with technology. Wearable tech includes devices that are implanted in your body to function correctly, such as RFID tags, health monitors, and hearing aids. The first thing that comes to the mind of many people when it comes to this kind of technology is that somehow they will be tracked and watched at every turn and that somehow this is bad. It is true that if you are a criminal, you don’t want to lug around your personal cell phone to your crimes with location enabled, or at all. In fact, if your goal is to hide, then yes it would be best to use citizens band radio or just a cup and string. However, for most people, this is not the case. In fact, many desire to be tracked by family and even friends so that they can share their adventure or be found in an emergency. Luckily for everyone, you have a choice when it comes to wearable technology.

A New Generation

mobile app, wearable technology, wearable apps

There’s an App for that.

One of the things that the author of this article can appreciate is the willingness of Generation Y and beyond to adapt to technology. Millennials are ready and willing to use any idea that makes their lives easier and more convenient. Why do things the hard way when there is a better method? This same concept can be applied to the companies that develop and release the wearable apps that the masses utilise. They are mostly staffed by younger, more technologically adept users of the very same devices that their software runs on. It goes without saying that the desire for newer generation wearables that not only function but are cool and fun to use will have a great impact on the devices and applications themselves. Computer hardware companies have been adapting to changes outside themselves for decades to adapt to the market, and now wearable app developers will need to be able to do the same at a moments notice.

Software and Adapting to the Market

Developers have been under pressure since the beginning to be able to adapt their work to the hardware on which it runs. If you created a game in 1986, it had to run on the Apple IIe, Commodore 64, and IBM 8088 and 286 among others. Just as then, now your applications must run on Samsung, Apple, LG, etc. They must take into account networking connections and plug and play technology if they want to compete in the higher paced changing market that exists today. When a new device enters the market, companies, and developers must decide if it is profitable or wise to change, or even acknowledge that it exists.

Enter today’s hungry for tech society. They want nice things, fast. Smart Jewellry that’s connected to your smartphone, fitness trackers that tell you when you’ve done enough, smart clothing that tells you how to pose while doing your Yoga. It is true that these companies usually develop their own in-house software, which is in and of itself an impact on the app industry, as it reduces the need for companies that only do software development. If every hardware company had their own in-house programmers, companies that depended on the old model will go by the wayside. Creating an app for wearable devices alone isn’t something a lot of companies are willing to outsource for. Doing so, however, can speed the development of hardware and reduce overhead.

wearable tech, wearable apps,

Don’t be left behind.

The Final Say

Wearables are changing the application development model where the developer looks at what already exists and adapts to that. Developers must now be able to change their wearable app code as well as ideas on what is “cool” in the market at any time. It might seem like the end of an era to many, but in reality, the only true effect will be a plethora of new devices and ideas of how to use them. It will force apps and developers to be just as fast at creating uses for the devices as the manufacturers are at making them.

Our powerful team of more than 100 software engineers has been providing services in the software industry as well as the fields of education, healthcare, finance, e-commerce and many more for nearly 10 years. Headquartered in Hanoi, one of the most competitive offshore outsourcing destinations in Vietnam, Savvycom has gained the trust of customers from different countries such as Australia, Singapore, the US, and the EU.

With a deep understanding of the importance wearable tech and it’s future, Savvycom focuses on wearable app solutions that interface with your life on a personal level. As a measure of our success, Savvycom has partnered with a famous, world-leading golf products company, among others, to bring apps to wearable devices such as the Apple and Samsung smartwatches. This app allows golfers to take their sport to the next level by providing statistics and information about their current round throughout their game. The app is designed for mobility as well as hardware compatibility. Savvycom was aware that their new product must accommodate any new devices which may enter the market, not only existing ones, so the app is scalable for any new hardware which may appear. With the highly skilled team at Savvycom on your side, anything is possible.

Book a free consultation now

If you have a wearable tech idea, our highly-skilled IT specialists who have professional experience in this area are more than ready to transform your idea into a reality. Please do not hesitate to call us at +84 2432029222 or send us a quick email here. It would be Savvycom’s honor to support and serve you until you are completely satisfied.

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