5 Keys to a Breakthrough Design Portfolio

Your design portfolio is your most prized possession and the single most important employment tool. As a creative professional you live and die by the quality of your design portfolio; it sums you and your work up and is the first port of call for anyone looking to hire or commission you. So Savvy will give you 5 keys to show the breath of your output, your skills and experience.

#1 Know your role

It can seemingly be quite challenging to find out exactly what type of role you are seeking as a designer. Do you want to work on desktop or mobile app development tools? What about emerging technologies like Virtual Reality (VR) and Internet of Things (IoT)?



If you don’t already know, especially as a beginner, make a decision! It’s vital to have clarity on your primary pursuit.

#2 Know your audience

Just as important as knowing your role is knowing the company or client you are seeking to work with. For example, are they software development companies? Is there a focus on mobile app development services?

Relevance inside Designer's thought, web designer, Design, Portfolio

Relevance between what Designers said and want.

No matter your preference, it is a smart choice to showcase portfolio pieces that will be relevant to your audience.

#3 Just be you, and keep working at it!

The key to any design portfolio is the ability to deliver and emulate confidently about you. There’s nothing worse than going through someone’s portfolio who has little or nothing to say about your unique strengths and preferences. By all means, let that inform your own personal style!

DESIGN PORTFOLIO, designer portfolio difference

Be Yourself – Just Yourself

#4 Hightlight positive outcomes

The value of any work is measured by resulting outcomes. Give a specific example, for a developer, portfolio pieces may simply be created to demonstrate mobile applications, the most effective pieces are real work created for a real audience.

Design Portfolio, Target, narrow, high salary

Target to high outcome

#5 Keep it current

Design is an evolving field, especially in the information technology industry. Do good work and keep current with trends and showing that you are capable of adapting to change.

Follow these five tips, and your design portfolio is sure to impress and surprise the viewer.

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