The Latest Technologies & Trends in E-commerce Application Development

The wave of mobiles is sweeping all over the world. According to a report of We are Social, two-thirds of the world’s 7.6 billion inhabitants now have a mobile phone and there are more than 5 billion mobile phone users in 2018. This wave of E-commerce application development has totally changed the game for retailers.

It’s obvious that mobile app development has become an integral part of any business’s growth strategy, especially the retail firm’s. These apps may help you increase your sales, improve your customer loyaltyenhance their experience and give a boost to your brand.

A few years ago, designing a mobile app or website for your company was a luxury, but now it’s getting cheaper and easier.

E-Commerce Application Development: 6 Latest Technologies and Trends You Can’t Ignore

If your company is going to have an E-commerce app developed, make sure you are staying up-to-date with the latest technologies and trends.

ecommerce application develoment, ecommerce apps, e-commerce apps, savvycom

70% of companies say that E-commerce application development has urged them to transform their businesses and experiences

1. Augmented Reality: The Future of E-commerce Stores

Pokemon Go is the most well-known application of Augmented Reality application. However, this technology is not just for gaming. It is also applied in the E-commerce industry.

The rapid pace of modern life doesn’t allow you to take hours at a fashion shop to try on all dresses you want to buy. That’s why there are more and more people doing online shopping.

However, have you ever bought a dress from an online shop but it disappoints you because it is not like what you imagine? Since almost all of us are not good at imagining, thus we tend to buy what we love whether it’s suitable for us or not.

augmented reality, ecommerce app development, savvycom

Purchasing goods is getting easier and easier with an Augmented Reality device. | Source: Pinterest.

Augmented Reality is the solution to this problem. It helps visualize our purchase and enhance our experience when shopping.

The most successful E-commerce application that is integrated with Augmented Reality technology is Sephora Virtual Artist. Customers can try on various makeup looks, take a photo of an outfit and learn how to do makeup on this app with tutorials.

After finding the most suitable makeup for themselves, they can confidently buy the items they want. This satisfies both businesses and customers, the former can increase the conversion rate and the latter can save their time and money when doing shopping online.

2. Artificial Intelligence: Improving E-commerce services and Optimizing Customer Experience

Artificial Intelligence (AI) is completely transforming every walk of life, from the way we entertain the way we go shopping. That leads to the fact that the method of selling goods needs to be changed to attract and retain customers in the future.

Nowadays, a number of AI-based tools are used on almost all e-commerce websites to support customers in purchasing goods.

For example, you may see an automatic chat box appear whenever you visit some e-commerce website. There will be some simple greetings displayed on the screen such as “Hi, I am…, what kinds of products are you looking for? May I help you?”…This conversation is not carried out by the human but by a robot, which is commonly known as “chatbot”. Besides chatbot, are there any other AI applications?

3. Visual Search

People get used to typing the words or phrases into the search bar of search engines whenever they are looking for something. However, this method doesn’t work in some cases.

For example, imagine you are walking on the street then you see a beautiful girl wearing so lovely a dress that you want to buy it instantly. You come back home and spend hours in front of the laptop describing the dress to Google but you can not find it on the internet. The only thing you can do is to give up the intention to buy your favourite dress. Now, this problem is resolved by Visual Search, which allows you to search for items by photos.

Visual Search in E-commerce was first used by Zappos in 2009. In the last 10 years, retailers have been trying to keep up with this technology and build their own apps with a Visual Search tool.

In July 2017, eBay also integrated two tools for image searches into eBay’s native app, which are Find It On eBay and Image Search. The former allows customers to share any images from other websites including social networks onto the eBay app to find the items similar to those images. Meanwhile, the latter allows customers to take photos of the products they want to buy and then insert them into the search bar on the eBay app. The app will automatically scan 1.1 billion items on eBay and show you the ones which are the most similar to images you upload.

In Vietnam, one of the Visual Search tools has also been announced in 2018 by Savvycom applying for grocery goods which can help you find items through photos. In this application, everything customers need to do is uploading or snapping a photo of the items that they are looking for, clicking to the find button, choosing and buying.

4. Voice Search

A survey conducted by comScore, a market research company, shows that by 2020, there will be at least 50% of search done by voice. Smart speakers integrated with virtual assistants like Amazon Alexa or Google Home enable customers not only to search but also to place an order, which saves customers’ time and energy when doing online shopping.

voice search, amazon alexa, siri iphone, google cortana, ecommerce apps, savvycom

Google Assistant, Amazon Alexa, Windows Hey Cortana and Apple Siri are the most well-known virtual assistants | Source: Internet.

Voice Search is getting more and more popular when virtual assistants such as Amazon’s Alexa, Apple’s Siri or Google Assistant, are integrated into smart devices. That means e-commerce retailers need to optimize their websites and change their SEO strategy to satisfy their customers.

An important thing they should keep in mind is that the keywords customers search by typing are so different from the ones searched by speaking. For example, when you are looking for a restaurant in Sydney, you might use a non-sentence, such as “best restaurant in Sydney”; however, when doing a voice search, you will likely use a grammatically correct sentence: “which are the best restaurants in Sydney?”

A recent research reveals that Visual Search and Voice Search reduce the search time for customers; therefore, they quickly make the decisions of purchasing goods, which leads to better lead conversions.

5. Chatbot

As mentioned above, one of the most well-known applications of AI in E-commerce E-commerce application development is Chatbot. A chatbot is a computer program that simulates a human to communicate with customers and support them in the purchase process.

Chatbots are typically designed to:

  • Help streamline the sales process
  • Optimize customer experience, available 24/7 to support customers.

Being a cutting-edge technology company, Savvycom has been doing research and applying AI to the latest products. Fred – an AI chatbot that was built to be people’s assistant at work, in daily life or even in a personal relationship. Even though it is the first step of integrating AI into the app, it delivers more than an excellent experience in UI and UX.

Fred mobile apps, ecommerce app development, Fred apps, savvycom

FRED | Credit: Savvycom.

Remarkable Features:

  • Connection Management: building a small in-app society by connecting with users’ contact lists.
  • Personality Test: Helping to define a user’s personality based on Fred’s cards that are chosen randomly by users. Based on your Personality test results, the chatbot also gives 5 tips weekly to users to help improve their lives through weekly tips notification.
  • Learn more about self: focusing on user’s daily needs and provides options such as Job Hunting Advice, Relationship Advice, Promotional Advice, Personality Type Advice.
  • Learn more about others: helping to improve user’s interaction, reduce a social awkwardness and turn users into a conversationalist by providing options.
  • Security: A security system is integrated within Fred to reduce the risk of exposing data, manipulating the web, data getting intercepted and read during transmission.

 

If you are running an E-commerce business, it’s obviously crucial to work out an effective digital marketing strategy.

A website that is integrated with chatbots can provide 24/7 customer services and automate order processes. Also, they are an economical method for business to track customer behaviours, collect and analyse data.

That means Chatbot is an effective tool to create marketing & sales funnel, support in remarketing, reduce advertising expenses and increase conversion rates.

Research conducted by Juniper Research reveals that chatbots will save more than $8 billion annually by 2022. Businesses have web and mobile apps developed with AI technology to provide excellent customer services and enhance their experience.

6. Blockchain Technology: A Faster, Safer and More Transparent

We used to discuss the advantages Blockchain bring us in Fintech and Healthcare in previous blogs.

Now, let’s talk about how E-commerce business can benefit from E-commerce application development.

6.1 E-commerce Payment System

Online shopping now allows some methods of payments such as Cash On Delivery (COD), Unified Payment Interface (UPI), PayPal & Payoneer, Payment Wallet, Net Banking, Wire Transfer, Debit Card & Credit Card.

Customers have been used to these methods for such a long time that they may not want to change the way they pay while doing online shopping. However, Blockchain can change their behaviours in the future since it allows customers not to pay the transaction fee.

Customers can send money directly to retailers without the third-party. As a result, the speed of the transaction will increase. This technology also allows us to make instant and clear payments, leading to speedy out-shipping product process. Customers will be no longer waiting for hours or even days for delivery.

6.2 Security

Blockchain development can assure a higher level of security for E-commerce applications. If the customer’s data is traditionally stored on centralized servers, there is a high risk of online criminals. Data can be hacked anytime, which will be a great catastrophe for E-commerce companies.

However, Blockchain technology allows customer data to be decentralized. Consequently, it’s completely safe for people to do shopping online.

6.3 Supply chain management

Perhaps this is one of the most promising Blockchain application in E-commerce industry as it can resolve almost all problems current supply chain system is today.

ecommerce app development, supply chain blockchain, savvycom

Blockchain development has been playing an important role in supply chain management Source: targetintegration.

Blockchain technology allows businesses to track data along the supply chain, which increases transparency and reduces expenses. Buyers can also track the purchase orders, easily change orders or follow up the shipments.

Moreover, every single transaction can be recorded in “blocks”, which helps us cut per-transaction costs. Blockchain-based application development is playing an important role in supporting businesses in management and growth.

How Savvycom take advantages of these technologies?

Having experience in developing e-commerce applications for many customers in various markets such as Singapore, America and Australia, Savvycom is one of the most prominent outsourcing companies in Vietnam.

As a featured achievement, Savvycom is proud to be the developer of iHeartLocal, the best mobile application in CES Mobile App Showdown 2016 and be rated as one of the top trustworthy referral networks in the US and European countries.

Crave Vend built by Savvycom is also a fantastic deal application driving value for consumers & retailers with a cost-effective, smart customer engagement system. The application uses Secured Card Payment, integrating best in class secured card readers and ultimate tracking technology.

Do you have an E-commerce application development project in place? We are here to assist you! Please contact us so that we can respond to you quickly.

Future of AI in Healthcare (Part 1): Battling Alzheimer

Note: This article is the first part of a series, in which Savvycom Team will discuss the future of AI in healthcare – battling the world deadliest diseases.

We all want to live, as long and as healthy as possible. And thanks to the advancement in modern healthcare, almost every single organs in our body have the future of being repaired or replaced.

All except the brain.

That’s the reason behind Alzheimer condition. Ranking number 5 in WHO’s TOP 10 deadliest disease worldwide list, it is responsible for the $259 billion healthcare bill in 2017. According to Lisa Genova, a neuroscientist graduated from Harvard University, one in every two 85 years old citizens will have Alzheimer. So, either you will be a patient of Alzheimer or a caregiver to Alzheimer. There is no running away from it.

‘If you live long enough, Alzheimer seems to be your brain’s destiny’, said Lisa.

But, the world is changing in the blink of an eye, and there are words around the block that Artificial Intelligence (AI) – arguably the most consequential revolution in the history of humanity – may help.
Is there a future of AI in healthcare for Alzheimer patients?

1. Alzheimer: The Unavoidable Illness

Discovered in 1906 by Dr. Alois Alzheimer, the illness’ most common symptoms include sleeping issues, memory problems, drastic mood changes and constant confusion.

After decades of research, doctors and scientist across the globe are still debating about root causes for Alzheimer: They have a lead: ‘amyloid beta’ – a protein that is initially created where two neurons connecting.

Normally, this protein is cleared away routinely by microglia, the key cells in overall brain maintenance, and thereby keeping it at a stable level. However, due to unknown events or factors, during the first stage of Alzheimer, too much amyloid beta is released. At this point, the patients are blissfully unaware with no significant symptoms.

15 to 20 years later, the accumulation of amyloid beta reaches a peak, creating amyloid plaques. These plaques start breaking down the brain structure: generating tangles that block communication between cells while triggering the immune systems to kill off disabled nerve cells.

Alzheimer Brain | Wikimedia Commons

Alzheimer Brain | Wikimedia Commons

The destruction process often starts at the hippocampus – the part of the brain that responsible for forming new short-term memories. After that, the protein starts invade other parts and destroy the patient’s abilities to process logical thoughts, control emotion, perceive reality, remember long-term memories and lastly, govern heart rate and breathing rhythm – which result in death

2. Is there a cure?

Sadly, no. According to Forbes, due to the high monetary incentive associated with Alzheimer, many companies and corporations have devoted billions of dollars to researches and projects, with nearly zero returns. After approximately 400 clinical trials, the failure rate ranks nearly 100%. No new therapies have been approved in more than 12 years.

Many blame the lack of detailed information on Alzheimer, plus the fact that patient tends to suffer from multiple coexisting illnesses due to their old ages, making it very difficult to assess disease stages.

There aren’t any disease-modifying treatment or medications today that can slow down the neuronal damage either. Also according to Forbes, the drugs that are available in the market can only slightly improve the symptoms. The performances of those drugs are quite inconsistent – meaning varies from person to person.

But can we prevent it? So far, all medical recommendations tend to focus on making sure you having a good sleeping schedule, healthy low-cholesterol diets, frequent exercise routines and learn constantly. Several scientists are also betting big on a preventive medicine: keeping amyloid plaques level stable through chemical compounds in the forms of vaccine or pills. However, this kind of drugs has failed in clinical trials because the subjects in the trials are just too far down the road.

3. Future of AI in Healthcare: its abilities to help Alzheimer patients

With all that we know, early diagnosis seems to be the key to a patient’s ability to control their illness. And, based on the symptoms mentioned, the future of AI is clear – predicting Alzheimer as early on as possible. In fact, the process of how AI will conduct this task can be categorized into four sections below:

3.1. Speech Monitoring:

  • How: Alzheimer’s patient tends to have long pauses between words, prefer pronouns to nouns (E.g: saying he or she rather than the person’s name), and give a simplistic description of things. These, in daily life, are quite difficult for the human to be objective and detect. As a result, AI can be used to analyze speech patterns to detect and monitor even the slightest dementia progression.
  • Highlighted project: Winterlight, a Canada-based startup, has decided to lead the future of AI in healthcare by apply machine learning and audio recording into a robot that observes speech patterns to identify possible indicators of dementia. The patient’s recorded audio file is transferred into a photographic form and then compared to 400 variables of speech on the cloud.

    Winterlight models | Winterlight

    Winterlight models | Winterlight

    So far, the company has claimed a high record of accuracy, ranging from 82 to 100 percent in detection.

3.2. Machine Image Analysis:

  • How: Since of the hallmarks of Alzheimer’s disease is shrinkage of brain tissue, especially at the hippocampus region. With continuous improvement in computer vision, AI can assist doctors in ‘rinding’ MRI scan data and analyze the brain deterioration rate.
  • Highlighted project: BRAINIQ is another the one that is striving to push forward the future of AI in healthcare. Stands as a collaborative project between Quantib, the Erasmus University Medical Centre, and Biomediq, BRAINIQ is trained to measure how the volume of the hippocampus and the overall texture of brain tissue changes as the disease advances, which help with detection and prognosis.

    AI detects sign of Alzheimer | IFL Science

    AI detects signs of Alzheimer | IFL Science

    The software has been certified by the American FDA, received a European CE mark and is already installed on MRI scanners made by GE Healthcare.

3.3. Visual Indicators:

  • How: Keith Rayner, an awarded cognitive psychologist, had established a field of study regarding how eye movement can paint a picture of how well the brain is working. Using that theory as the foundation, computer vision – a sector of AI – can assess eye movement patterns to track brain activity and then, measure the level of cognitive function.
  • Highlighted project: NeuroTrack, a 6-year-old American company, has established a 5 minutes memory test that uses a computer vision algorithm to track the speed, direction, and pattern of eye movements through the client’s computer webcam. From that, it generates a baseline score – indicating the current memory strength.

    NeuroTrack Model | NeuroTrack

    NeuroTrack Model | NeuroTrack


    It is reported that the company just landed a $13.7 millions funding package in March 2018.

3.4. Genetic Analysis:

  • How: DNA play a non-decisive but influential role in measuring a patient risk of having Alzheimer. To be specific, there is a range of genetic mutations or gene variants that crank up the amount of amyloid beta that one’s body produces, such as APOE4. With the power of Big Data and machine learning on its side, AI can create an inclusive genetic database from a large population, detect patterns and predict the onset of Alzheimer.
  • Highlighted project: Aequa Sciences, a part of the University Cambridge network, claims to use machine learning and artificial neural network to forecast the Alzheimer’s starting point. The company’s database consists of both healthy individual and those affected by Alzheimer. Through that, the machine learning algorithms are trained to recognize patterns and potential indicators of the disease, thereby organize the patients into distinct categories with quantified risk level and personal consultation.So far, the company is currently seeking collaborative partners through its Cambridge network. The most recent one is with Shuguang Hospital in Shanghai.

_____

After decades of research, not much is known about Alzheimer. But early diagnosis means more data, more data means better research, and better research means we are one step closer to the cure. So far, Artificial Intelligence and its ability to connect the dots appears to be vital in predicting Alzheimer, long before it is obvious to the patient and their family.

Future of AI in Healthcare is bright. Hence, healthcare institutions need to catch up with this first wave of AI development, not only to remain sustainable and profitable but to ensure that they are doing their parts in the making of needed medical progression. It is not an easy task, and that’s why we are here help.

Striving to be a key software developer for the healthcare industry worldwide, Savvycom founded a new AI Lab back in March 2018. Leading by Dr. Long Tran, our team have developed three AI applications (Visual Search, Object Identification, and AskFred – an AI Chatbot) and are now in the process of commercialization.
These technologies are developed with the hope that it will become the foundation of our future healthcare-related products. For example, while AskFred can be used as a very dedicated assistant to Alzheimer’s patient – providing answers even to the most basic and repetitive questions, object identification can help them process their surrounding environment – describe and identify the things that they might not familiar with in real time, 24/7.

If you have any request for further information regarding our service, please send us a quick email here.

For further enquiries, please do not hesitate to contact Savvycom at:

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