Gone are the days when developers had to build applications from scratch. Thanks to developer data platforms, which provide a collection of data infrastructure building blocks, developers can now save time and deploy solutions faster. Providers like MongoDB, Microsoft Azure, and Amazon Web Services are popular examples.

However, developer data platforms do more than streamline processes. They also provide an environment for users to do more with their data. Their powerful data analytics tools, artificial intelligence, and machine learning are key to solving specific problems.

Below are the top reasons why businesses will benefit significantly from developer data platforms’ analytics capabilities:

Personalized Content

Personalization refers to the process of giving users a customized experience based on their previous in-app activities. With developer data platforms, data can be used to recommend personalized products and services.

Personalization can put a business leagues ahead of the competition, especially since 80% of consumers today demand personalized experiences, according to an Epsilon survey.

Fraud Prevention

Fraud prevention is a key factor in keeping data safe. By identifying and resolving issues as they occur, businesses reduce the risk of lost, damaged, and incorrect data.

Developer data platforms’ fraud detection systems can track and monitor patterns of activity that could be used to identify and resolve complaints of fraud. This includes reports of anyone who has ever made a purchase using an online store, created a database, or been subject to a dispute in any way.

Fraud detection is just one component of critical security measures all businesses need to ensure data protection and safety in the digital space.

Predictive Maintenance

Predictive maintenance uses historical and real-time data to detect any anomalies and potential problems before they cause any damage. This can include things like identifying and fixing issues in the system that may have been missed during regular maintenance or predicting when new features will be added to the platform and things need to be prepared for accordingly.

This type of maintenance can help businesses keep their systems running smoothly, without having to go through the hassle of trying to fix everything on their own. It’s a powerful technology to have, which is why it’s no surprise that companies around the globe are scurrying to implement this into their processes. An IoT Analytics report predicts that the global predictive maintenance market will grow to $23.5 billion by 2024.

Performance Optimization

One of the most important factors in website or application performance is the number of requests made to the server. When developers have to build applications from scratch, they may not have access to the underlying data that is used by the system. But if you try MongoDB, for instance, this data structure is already provided and so you can optimize requests faster than ever before.

This optimization can mean that applications run faster and are more responsive. It can also help with debugging and troubleshooting issues. Additionally, increased accuracy and accuracy can lead to improved decisions made by business owners and managers.

Action-Driven Insights

Overall, businesses are looking for faster and more efficient ways to take action. Developer data platforms can help with this by providing insights that allow businesses to make decisions quickly and efficiently.

This is particularly important in industries like retail, automotive, and healthcare where decisions need to be made quickly and on the fly. A combination of all the previous benefits can make developer data platforms a powerful tool for businesses.

Conclusion

Developer data platforms are a powerful tool for businesses that need to make quick and informed decisions. Their AI, machine learning, and analytics functionalities can help with critical  business actions such as customer acquisition, product development, and business strategy.

With these systems in place, companies are armed with the tools to not just increase leads and drive business growth, but also to stay ahead of the competition.

The gaming industry is constantly evolving, and game development is becoming more accessible. However, this accessibility also creates a more competitive market. Thankfully, the tools used to make games now allow for more creativity, and there are plenty of choices, depending on the game you want to create and your skill level.

Unity

Unity is one of the most used engines because it’s free to use and allows even people with limited coding knowledge to create 2D and 3D animations. Many developers use Unity to develop mobile games. It allows for high-quality visual effects with intuitive tools and cross-platform development. It’s also commonly used in the medical field, architecture, and animation films. However, it asks for lots of resources, and it requires optimizing your creations.

GDevelop

GDevelop is a gaming software that gained a lot of traction thanks to its accessibility. It allows anyone to start developing a 2D game without using any prior programming experience. This entirely free software operates on Windows, Linux, macOS, iOS, and Android. Not only that, but it’s even possible to try it using a web browser. However, GDevelop doesn’t allow for 3D animation, and it doesn’t integrate physics and particle animations, but it’s still in development.

Construct 3

Construct 3 is the successor of the tremendously popular Construct 2, which has now fully retired. Construct is a fully 2D game engine that banks on its user-friendly approach and allows for optional Javascript programming. Still, you don’t need to know Java to create your game, and it can run on your browser. The main issue with this engine is the preview system that uses your WiFi connection, so even if you can program offline, you’ll need the internet for certain uses.

Stencyl

Stencyl is another very intuitive game engine offering visual tools to create 2D games. It’s clearly intended for mobile development, and it makes it easy to create retro games for iOS and Android with in-app purchases. However, the engine doesn’t feature any 3D rendering, and the asset store is lacking compared to other platforms.

Autodesk

Autodesk is one of the most well-known names in the game industry, and if you’ve ever played a mainstream video game, you’ve probably seen their logo in the credits. 3ds Max and Maya have been used to build incredible games like Uncharted or The Witcher III. It offers the most extensive suite of tools to create any 3D asset, build game rules, and optimize your game.

Unreal Engine 5

Unreal was a revolution when it came out, and it spawned the most powerful gaming engine ever. The Unreal Engine has become an indicator of where technology is heading, with each new version changing the landscape of game development. It benefits from the largest community with countless assets and ultra-realistic textures, and it’s free to develop your game. It works on mobiles, consoles, and Pc, with the only drawback being that even the best computers struggle to harness its power.

Conclusion

Developing a game is no easy feat; whether you’re creating a AAA experience, an indie game or the one of the highest RTP slotmachines online, it requires a lot of work and dedication to get it running. It’s not a one-man task anymore, but these incredible tools greatly facilitate the process.

Hanoi, Vietnam, 30 November 2022, Savvycom, Vietnam’s leading digital transformation company, is pleased to announce our partnership with Morpheus Labs, a market leader in Blockchain-platform-as-a-service in Singapore.

Morpheus Labs is growing fast with innovative blockchain solutions and is featured in the Singapore Blockchain Landscape Map and Tribe Accelerator in Singapore in the Enterprise Solution and Consulting Sector. These accreditations show their potential to become a world-leading Blockchain adoption advocator. The Morpheus Labs’ SEED platform has been used by over 65,000 university students worldwide.

Meanwhile, Savvycom has implemented successful blockchain projects and even developed our own ecosystem, utilizing the power of blockchain. Our engineers have deep expertise and experience working with blockchain and are using the technology to be able to offer state-of-the-art solutions to our clients.

With Morpheus Labs’ customer base and foot in the business, Savvycom is able to further penetrate the blockchain sphere. This will improve Savvycom’s brand in the blockchain industry and beyond. One of the primary motivations for this collaboration is a shared aim of increasing public acceptance of blockchain.

Both parties will collaborate on;

• Cross-promotion and increased commercial development to widen the Web3 ecosystem, culminating in global adoption of blockchain technology by businesses.
• Providing low-code, faster blockchain solution implementation to organizations seeking to enter the blockchain sector.
• Reduce dependency on Hard-to-Hire technical skills.
• Saving money and time frees up resources for expansion and business-related duties.

Successful Project – SleepFuture

Savvycom x Morpheus Labs took off with a wonderful start. Together, we have helped SleepFuture successfully launch their functioning “SleepApp”.

Here are the project results:

• Faster time (50% faster)
• Lesser outlay (est 75% lesser)

Savvycom’s developers performed the majority of the SDLC using Morpheus SEED, particularly in the development and testing stages. The Savvycom team also leveraged Morpheus SEED Low Code solutions to accelerate Front End and Back End development as well as quickly modify various Smart Contract solutions.

The project results show that this is the strategic move that will promise even more successful cases for both Savvycom and Morpheus Labs and benefit the blockchain developer community, customers of both parties, and all associated stakeholders.

Strategies for growth are essential for any forward-mobile business. However, with technological advancements comes the need to ditch traditional strategies and embrace modern ones. Knowing the Software-as-a-Service (SaaS) tools suitable for your business growth is a smart growth strategy in this digital era.

SaaS is a driving force in almost every industry and a report has it that the SaaS market is growing at 6.5 times as fast as the world economy. Little wonder there’s a lot of buzz on Software-as-a-Service tools. A great question to ask yourself is: How can you take advantage of these tools to protect and grow your business? The answers are right here. 

1. What are SaaS tools?

Software-as-a-Service tools are applications rendered as a service through the internet. With traditional software, you will need to physically configure the program on your system and maintain the hardware. SaaS is different; you have a service provider who handles the configuration and maintenance of the software, servers and storage for a fee. Most SaaS use the subscription model, meaning you’ll pay as you go.

2. Benefits of SaaS tools for businesses 

It is not smart to jump on the SaaS bandwagon without knowing how they will benefit your business. Made with the best software development technologies, Saas tools solve different problems and you need to be aware of these problems and how the tools can help. Below are some benefits of Software-as-a-Service tools. 

They offer free trials

This is one sweet spot of SaaS. Before investing in it, you often have the option of a free trial that allows you to test the service and see if it’s a fit for your business. This advantage is absent in the traditional model, where you would have invested a fortune in the hardware. With the free trials that most SaaS providers offer, you save time, effort and money. You can also test as many tools as possible until you find a suitable one without investing any money or effort.  

They save cost

Cost efficiency is a major advantage of SaaS. The cost of installation and maintenance of the hardware is taken off your plate, allowing you to invest the money on other essential aspects of your business. The pay-as-you-go model lets you pay for only what you use at a point in time. This improves your operations and gives room for growth.

They enhance accessibility

Software-as-a-Service improves accessibility. Regardless of where they’re located in the globe, businesses can access the software they need for their protection and growth. This access brings options and possibilities, increasing efficiency and productivity, leading to business growth.

They relieve IT teams

Without SaaS, IT teams would be responsible for software configuration, maintenance and updating. The game changes with Software-as-a-Service tools due to a third-party provider handling these tasks. This gives IT teams more time to focus on other vital areas of their jobs. 

They improve business operations

Business operations become smoother and seamless with SaaS tools. The accessibility Software-as-a-Service tools bring makes it possible for businesses to choose from various apps that make running a business easy. These tools offer solutions like automation of processes, efficient customer service, effective internal communication and e-commerce management.

3. Top 06 SaaS tools that will help protect and grow your business 

Software-as-a-Service tools are in categories. The categories are based on the areas businesses need help with. Whether you need financial risk management software or an HR management one, you’ll find a match. Below are some SaaS categories and an example of a tool under each category.

Administration and collaboration tools

For growth, businesses need tools that will make administration and collaboration easy. Traditional business administration and collaboration methods have become inefficient and time-consuming in the digital age. Many software are now available to make business management and teamwork easier and faster. Take advantage of them and watch your business boom.

Google Workspace is more like a toolbox than a single tool. It is a combination of tools like Drive, Sheets, Meet and Docs, among others. These tools are excellent for administration and collaboration. They are easy to use and robust. They are even better for remote work as they help to coordinate teams and projects. What’s more, they’re compatible with practically all devices. 

Computer vision platforms 

Computer vision is becoming more popular and many platforms are springing up with solutions for businesses. A computer vision platform with no code helps your business take advantage of this modern artificial intelligence innovation. Computer vision is an AI technology that operates like the human eye and translates what it sees into data. This tool improves accuracy in data analysis and can be used to take action for the growth of the business. 

Levity is a no-code computer vision platform that makes Artificial Intelligence less intimidating for non-specialists. It helps to eliminate routine tasks and increase productivity in your business. Without using any code, Levity helps you automate all your workflows that involve documents, texts or images. This platform ensures your documentation has all the vital inputs and is up to standard, among other benefits.

Account takeover prevention tools

The growth of eCommerce and online transactions has exposed businesses to account takeover. That’s why account takeover prevention should be a priority for every business. Account takeover is basically online identity theft, allowing a cybercriminal to steal a victim’s address, banking details and social security number. This stolen identity is then used for fraud and scams. Investing in Software-as-a-Service tools that protect your business from this attack is a smart strategy. 

Datadome: This software safeguards your account against a takeover by protecting every interface with a dedicated algorithm. Its anti-bot feature analyzes all requests made to your online services and blocks account takeover threats automatically and in real time. With Datadome, you get a comprehensive classification of the attacks detected and blocked on your website, apps and APIs. 

Sales and marketing automation tools

Sales and marketing are the heartbeat of any business. Therefore, any tool that can improve performance in this all-important aspect is highly welcome. Many SaaS tools now help to automate the sales and marketing processes. Researching the ones that offer the solutions most needed in your business before investing is advisable. Choosing a SaaS option saves time and money wasted on monotonous and less effective traditional sales and marketing methods.

Hubspot: Whether you want to build a website, create content for it, drive traffic to it, convert visitors or optimize your website for any device, Hubspot is your go-to tool. This software allows you to integrate all your marketing tools. With a couple of clicks, you can create landing pages, site pages, blog posts and emails. Also, you can use the templates provided or build your own from scratch. Hubspot hosts your content and provides an effective delivery network that distributes your content globally.

Project management tools

Managing multiple projects and teams simultaneously can be daunting. A single misstep or oversight could cost the company lots of revenue. This is where Saas project management tools come in. These software help you:

1. plan and track your projects,
2. schedule tasks, 
3. manage time,
4.  allocate resources adequately, 
5. communicate and collaborate on assignments.

In addition, project management software enables you to work effectively with a budget and get the desired results. 

Jira was designed to help you manage Agile and Scrum teams, organize your project tasks and capture as well as record software bugs. This tool has three offers: Jira Core for non-technical users; Jira Software, specially made for developers; Jira Service made for IT experts and customer support. With agile views, scrum boards, kanban boards, custom workflows and other features, Jira allows you to manage your projects effectively for smooth business operations.

Customer service and support tools

For your business to be successful, you must find ways to keep existing customers and gain new ones. Customer service and support software facilitate effective customer relationship management. They also help you manage your organization’s interactions with new and old customers. In addition, they allow you to gain insights into the needs and behaviors of your clients in order to satisfy them. This leads to increased sales, improved productivity, better analytics, enhanced marketing and more profits.

Proprofs: This software is hosted on one of the most reliable cloud platforms globally, IBM. This enables your support staff to give round-the-clock service from anywhere in the world. Easy to set up and use, Proprofs does not need elaborate onboarding or training. With it, you can track, rank, tag, allocate and resolve customer requests and issues. 

There are many more Software-as-a-Service tools for business protection and growth than the ones listed above. More research on the options available will guide you on which ones to adopt.  

Protect and grow your business in 2023 with Software-as-a-Service tools 

It’s a good time to strategize for the new year. To do that, consider adopting Software-as-a-Service tools to grow your business and protect it from cybercriminals. Doing this will help you save cost, improve productivity and expand your options. Other benefits you’ll get from using these software include improved business operations and enhanced profitability. Stay abreast of trends in the SaaS world to keep updating your choices.

While some experts believe that cryptocurrencies are nothing more than elaborate scams, others consider them as a future of finance. Cryptocurrencies are a polarizing topic, but it is correct that they have brought exciting innovations to the market.

Developers saw the potential in Non-fungible tokens and blockchain technology as a way of creating virtual world projects such as Decentraland and Metafluence. These projects are designed to bring people together in a virtual world where they can engage in various activities.

There are more than 50,000 people active in Web 3.0 virtual worlds, and the number will continue to grow. Today, we will focus on a particular virtual world called Decentraland and its token, MANA. 

Metaverse explained

The term metaverse has been around for a couple of decades, but its popularity started to grow just after Facebook announced its plans to develop its metaverse and changed its name to Meta Platforms. The first usage of this term was in 1992, in a science-fiction novel, and in the early 2000s, many online communities gathered around such concepts. 

The most important step in expanding the popularity of the metaverse was the development of an online multimedia platform called Second Life in 2003. Second Life has a daily average of 200,000 users worldwide. 

Metaverse is a virtual world in which users can perform a variety of activities similar to the ones in real life but in the comfort of their couch. The features of the metaverse are expanding with the development of virtual and augmented reality technology. In the metaverse, people can connect with each other, possess and trade digital assets, and even have a job.

Individuals passionate about this technology predict that metaverse technology can be used to create a work or school environment, trade with other people, have business meetings, meet people, and engage in fun activities. 

With the development of NFT technology, which was a significant graphic trend, people can own certain digital assets. Many well-known companies in the technology field have decided to invest large amounts of money in metaverse projects. Most notable companies include Facebook, Microsoft, and Epic games. 

Downsides of metaverse 

People have been critiquing certain aspects of metaverse technology. Scientists have tracked how users engage in virtual reality projects such as Second Life and are worried about the addictive potential of such projects and their impact on society. 

In the past, video games such as Minecraft, Habbo Hotel, and, most notably, World of Warcraft were observed by psychologists as very addictive to players and especially to younger audiences. Metaverse goes a step further with its immersion by combining a virtual world with technologies that boost immersion, such as VR and AR headsets and devices.

People that spend too much time engaging in virtual reality might develop a sedentary lifestyle which proposes a significant health risk for individuals. Mental and physical health risks are serious concerns regarding metaverse projects. 

Another important worry regarding the metaverse is the privacy of its users. Facebook was already sued for violating privacy laws and unrightfully trading the information of its users. In the metaverse, players would leave their personal data as biometric data, which can be exploited in the future in many ways. 

Just like social media platforms in their early development led to many people worrying about internet bullying and harassment, the concerts are also relevant to the metaverse. Grooming and sexual abuse are worrying challenges regarding the metaverse. 

What is Decentraland?

Source: https://play.decentraland.org

Decentraland is a 3D metaverse that can be played on your browser. This platform has been in development since 2015, and it was released in 2020. Users can socialize with other people, engage in various activities, and play games, but they can also earn money by creating and selling clothing and accessories for avatars.

NFT technology is used to prove ownership of the land in Decentraland, as people can buy virtual plots of land where people can create whatever they want. In 2017 digital plots of land were sold for no more than 20$, while this number increased to 100,000$ in April of 2021. A virtual real-estate company spent more than two million on land in Decentraland. 

Popular artists such as Grimes and Dedmau5 have held concerts on this platform, while there are many impactful brands that appear in Decentraland or have bought properties there.

Because there is only a limited amount of land that users can purchase, Decentraland is a finite but traversable virtual space. Plots of land, non-fungible assets of Decentraland are called LAND, and they are stored using Ethereum smart contract. 

Decentraland isn’t controlled or maintained by a centralized organization. 

What is MANA? 

MANA is a native coin of the platform Decentraland. It is required for making purchases of LAND and in-game assets such as wearable items and cosmetics. You can buy MANA on a variety of platforms, and then you would need to connect your crypto wallet before making purchases on Decentraland. 

Users in Decentraland can have economic interactions and trade currencies, goods, and services. To make this process as effective as possible, Decentraland offers a system that’s global, instant, and has minimal transaction fees. Through NFTs, it will be possible to track and verify the ownership of certain goods.

LAND explained

LAND is the equivalent of real-world plots of land and is purchased using MANA. MANA is burned when you claim LAND or make an in-game purchase.

The price of every LAND equals 1000 MANA by default. However, LAND purchased by users differs, and users can resell the LAND that they bought for a higher price. MANA token’s price varies depending on the situation on the market. 

Users can gather around neighborhoods to which they relate and create their communities. High-traffic hubs are desirable places for users since many people gather there. LAND that’s located near high-traffic places can be used by individuals or brands to promote their services, products, or events. 

Decentraland features

Just like other projects that have been described as a part of the metaverse, such as Roblox, Decentralend offers its users the to create their own applications and projects. The scripting language of Decentraland will allow users to develop applications of various sorts, video games, and 3D dynamic scenes. 

While many metaverse projects emerged during the glorious days of the bull market, Decentraland has been in development for years. This is one of the first metaverse projects ever, and it owes its longevity to its high degree of decentralization and user-owned content creation. 

Like many online platforms, Decentraland offers its users to communicate using the common text chat, but it encourages immersion by using voice chat with nearby users. To talk with other people, you need to press the microphone button. You can filter the users that you want to address. You have the option to talk to all users, only verified users, or only your friends. 

Decentraland tokenomics

There is a total supply of 2.193 billion $MANA tokens, and the current circulating supply is 1.85 billion. To regulate inflation of MANA, there is a certain amount of MANA burned with every transaction on the marketplace. Whether you’ve purchased LAND or a cosmetic item, 2.5% of the transaction value will be burned. This is the token allocation of MANA:

• ICO: 40%
• Community incentives: 20%
• Development team and early contributors: 20%
• Decentraland allocation: 20%

Approach MANA cautiously 

Metaverse projects spark curiosity in a broad audience. However, not many people are ready to invest in expensive VR or AR equipment to engage in virtual activities. MANA reached its all-time high in the November of 2021, and its price has been decreasing since then. 

There are various contributors to its price, and the most impactful is that we are currently in the bear market. On the other hand, there are shortcomings of Decentraland, which mainly include optimization problems and loading times. The graphics of this platform aren’t very appealing, but the variety of activities that can be performed seem interesting. 

The player base of Decentraland isn’t something to be envious about. Certain video games that have been around for more than ten years have more active users than Decentraland, yet they don’t market themselves around words such as Web 3.0 or Defi. 

If you would invest in MANA with the motivation of earning money, you probably won’t profit, especially with the current market conditions. But if you see Decentraland as a project with a bright future that’s worth spending time on, you might want to invest in LAND or some digital assets that you consider appealing.

Statista estimates that 255 billion mobile applications were installed in 2022. In 2025, mobile applications are expected to generate more than 613 billion US dollars in sales, with mobile games claiming the highest revenue share among all app categories. Clearly, consumer spending in this sector is increasing. 

Despite that hundreds of mobile apps are released every day, some of which can be quite innovative, but only a small number of them generate a profit. It goes without saying that competition is fierce and that rates will rise. Each app store category contains thousands of similar products. To stand out, an app must deliver a flawless user experience, an eye-catching UI design, a well-thought-out marketing strategy, and user behavior research.

We know how to build a terrific mobile app that will interest customers and provide them with value. Nevertheless, we acknowledge that delivering a high-quality product is not enough; it must also be profitable. Now comes the tough part: how can you monetize a mobile app and choose among different monetization strategies? This article will go over the best mobile app monetization strategies for the coming years. You will also discover how to make them work for you and profit for you. Let’s get this party started with the top 6 Mobile App Monetization Models for increasing revenue!

1. Advertising

According to Statista, in-app advertising spending is expected to reach a new high of $327.1 billion this year, marking an increase of 17.2% compared to 2021. It is expected to reach 399.6 billion by 2024. People now spend hours per day on their smartphones. It’s no surprise that many advertisers try to capture their attention there.

Let’s go into detail about the most common methods for incorporating advertisements into your app:

1.1. Banner Ads

Banner ads are the simplest to integrate into a mobile application. They are small rectangles with images and text that can be found on the top, side, or bottom of the screen. This type of advertisement is popular since they are simple to set up, relatively inexpensive, and supported by all platforms.

However, you should be aware that app banner ads can have a negative impact on the user experience. They will take up space while the screen is already small, so be mindful when adding banners to your app. You may apply A/B testing to see the best place for banner ads on the screen without disrupting your users. 

1.2. Interstitial Ads

You’ve probably seen similar advertisements. They appear at a specific point in the user journey and take up the entire screen. After a few seconds, users must either close the ad or interact with a CTA.

This mobile app monetization method works best when best practices are followed, with adverts implemented at the end of a flow, for example, at the end of a level in a game app.

Although it will capture users’ full attention, if used too frequently, it can irritate people.

1.3. Native Ads

The name implies that this type of ad integrates smoothly into the UX so that the user’s experience is as seamless as possible, similar to native mobile apps.

Because native ads do not disrupt your app, they are less annoying than the previous types. Native ads, when used appropriately, generate about 8.8 times more interaction than traditional ads, directing more visitors and traffic to your mobile app for monetization. Thus, this type of ad is probably the most efficient for both you and the advertiser in your app.

1.4. Affiliate Ads

If you have partners who want to advertise inside your app, you can implement this model. People who see your affiliate ads will visit your partner’s website and make a purchase. However, because you will only be paid commissions on purchases, not clicks, you must carefully select what to advertise within your application.

Advertising is one of the most popular and straightforward methods of monetizing mobile free apps. If this model works for you, you won’t have to reinvent the wheel or devise a complicated strategy. Doesn’t it appear to be quite simple? However, there are some pitfalls to be aware of when utilizing this app monetization approach.

1.5. Advertising Recommendations

Remember that people dislike advertisements, in any form. Videos may last too long (6-10 seconds is too long), banners are too large, or the message is irrelevant, then the ads (even the native ones) will become too annoying. Users will feel more irritated when they see advertisements aimed at a completely different demographic. Assume an animal rights activist is playing a video game and comes across an obsessive advertisement for a modern e-collar. Don’t you think this user experience is terrible?

Users are willing to put up with ads and forgive the product’s creators in exchange for the ability to use it for free. However, if they notice something that completely disrupts their experience, they will simply stop using your app and delete it.

Some recommendations for integrating ads:

• Make use of adaptive banners.
• Make use of interactive advertisements.
• Allow software engineers to control ads so that they can control the layout and display of ads for users.
• A/B testing should be used.
• Don’t overburden your product with advertisements.
• Turn on ads once you’ve established a large, loyal following (50,000 is okay)

Despite some implementation issues, this mobile app monetization strategy has long been one of the most popular. The integration is fairly simple; users do not have to pay to use the app or some of its content or features, and A/B testing can be used to determine the best ways to place advertisements. When selecting this model, consider how to integrate it without jeopardizing customer loyalty.

1.6. Advantages of Ads

Here are some advantages of in-app advertising you may gain if you choose to use this app monetization model:

• Excellent outcomes – Even though many people confuse in-app ads with web banners, they work slightly differently. In-app advertising also outperforms banner advertising on web pages.
• More precise targeting – Your marketing strategy will be more effective if you show relevant ads to your app users who are willing to click and visit the landing page.
• Implementation simplicity – One of the simplest ways to monetize your app is through in-app advertising. This method is universal because most mobile platforms and apps support one or more types of advertisements.

1.7. Disadvantages of Ads

When implementing in-app ads as a mobile app monetization model, keep the following disadvantages in mind:

• Promoting your competitors – It is possible that your direct competitors will advertise their goods and services in your application. As a result, they can divert your users’ attention away from you.
• Low level of response – Even if the ad takes up the entire screen, the conversion rate may be low. Because a CTR of 1.5% is considered good for in-app ads, engagement will be limited.

2. In-App Purchases

Another popular app monetization strategy is in-app purchases. A user does not pay to download your product, but they can purchase real and virtual items such as virtual currency, points, stickers, superweapons, or extra lives in a gaming app. It is estimated that 50% of non-game apps and 79% of gaming apps use it (Business of apps).

At the moment, only 5% of users worldwide make in-app purchases. Despite their small percentage, their revenue is impressive and higher than what businesses earn from other users: Users are spending $380 billion worldwide on in-app purchases. In 2018, Apple announced that iOS engineers had earned $86 billion, the majority of which came from in-app purchases.

You should use the in-app purchases app monetization model if:

• You have a mobile gaming app, a dating app, an instant messaging app, or a shopping app. We are referring to app categories that deal with large audiences, communications, and entertainment.
• Buying items provides something extremely valuable. For example, suppose the number of user’s lives in a game has run out and the user does not want to restart from the beginning. They would rather buy extra lives.

When implementing this mobile app monetization strategy, you must address the primary challenge of striking a balance between paid and free items. Don’t give away a lot of cool stuff for free, and remember that the things users buy should have real value so that they will be willing to spend their money and be happy. Moreover, make sure the payment process is as seamless as possible, or else you risk losing profit since users change their minds and stop midway. 

Advantages of In-App Purchases

In-app purchases have several undeniable benefits to offer your company:

• Convenience – Users are not required to leave the app if they need to purchase something, even if it is additional game lives.
• Efficiency – This method of monetization will be most beneficial to games and gamified apps. According to Invesp, purchases made within the app account for 48.2% of mobile app earnings.
• Added functionality – If you choose to use this method to earn a profit, your app developers and designers will have plenty of room to experiment with the format and appearance of purchases.

Disadvantages of In-App Purchases

Potential disadvantages include:

• The stigma of pay-to-play/pay-to-use – If users notice that you have some items for sale, they may believe that they must buy them in order to succeed in the game or use the app properly. You must balance your app so that purchases are not the deciding factor for a positive experience.
• Commission from the store – Stores charge commissions for in-app purchases (for example, the App Store and Google Play charge a 30% fee), so you’ll need to balance the price to make a decent profit while not scaring away users.

3. Freemium

The term “Freemium” is a combination of the words “free” and “premium.” With this app monetization method, users can download the app for free and have the option to upgrade to the premium version with additional features.

Some suggestions for using the Freemium model to monetize your app:

• Strive for a happy balance between free and paid features. Users must be able to use the app, at least its basic functions, for free. Of course, if there are too many free features, then they will have no reason to purchase the premium version.
• You can use advertisements in the free version while recommending a “no advertising” feature in the premium version.

This monetization model is used by many popular mobile applications, including Spotify Music, Angry Birds, Evernote, DropBox, MailChimp, and Tinder. Tinder generated approximately $21,37 million on Google Play in June 2019 by offering its Plus and Gold versions. Spotify’s Premium Services segment generated €8.5 billion in sales in FY 2021, accounting for about 88% of overall revenue.

3.1. Advantages of Freemium

What you can expect if you use a freemium monetization model:

• Scalability – Freemium allows a new product to easily scale up and gain more users without incurring additional sales and marketing costs.
• It’s time to put the product to the test – With freemium, your app users will have enough time to test the product before deciding whether or not to pay for additional use.
• Multiple ways to earn revenue – Other monetization strategies, such as ads, can be used in addition to premium features. It will entice users to purchase the premium version.

3.2. Disadvantages of Freemium

The following are some of the potential disadvantages of this strategy:

• Your offer might not be looking very convincing – It’s possible that your users will be unwilling to pay for a premium version. You must consider a feature set that is appealing enough to warrant payment.
• User experience disruption – If you decide to use another monetization method in a free version, users may become annoyed by constant advertisements or purchase offers.
• Delayed Revenue – Because users will begin with a free app and not all will upgrade to a premium version, you will have to wait for app revenue to begin flowing in after you have attracted enough users who are willing to pay.

4. Pay Per Download

For the time being, pay-per-download is regarded as the most straightforward mobile app monetization method. However, there are some challenges for product owners. Because users must pay to install an application and cannot try it for free, their willingness to spend money is quite low. As a result, 90% of installs occur less than 500 times per day.

This method of app monetization is appropriate for you when:

• When your product has some cool, unique functions that set it apart from the competition.
• If you have a strong public relations presence and a high level of brand awareness. Users will be more willing to pay if your company or product is well-known and well-liked, and you are now developing a mobile app.

Let’s take a look at how to make money with mobile apps using pay-per-download:

• Make a clear, catchy description of your product and its screens.
• Create a short engaging video and distribute it on the App Store, Google Play, and anywhere else your app is available (landing page, other app stores, press releases, etc.).
• Create strong brand loyalty by launching an app marketing campaign. Utilize all available channels, such as social media, press releases, targeted advertising, influencers, app ratings, and more.
• Check that the price of a mobile app corresponds to the value it provides users.
• Maintain the highest level of quality — the presence of negative user reviews can kill your product.

4.1. Advantages of Pay-Per-Download

The most notable advantage of paid apps is:

• Revenue stability – Pay-per-download ensures that you will be paid when people download your app.

4.2. Disadvantages of Pay-Per-Download

To obtain this single benefit, you must consider the following:

• Brand recognition is required – Users are unwilling to pay for something they do not understand. Pay-per-download will be ineffective if you do not have sufficient recognition among your target audience.
• A compelling offer is necessary – Paid apps should address as many user pain points as possible. Users will choose your competitor if they can find free or cheaper apps that do the same things as your solution.

5. Subscription

This could be one of the most effective app monetization models. Subscription services provide both free and paid content.

This is the most common method of app monetization for drop-in audio chats and streaming services. This model is also used by fitness apps, news portals, cloud services, image and resume creation services like Canva, and world-famous online magazines like the Wall Street Journal, Telegraph, and The New York Times.

When you want to monetize your app, you should use a subscription:

• You have a content-driven application, which means it is primarily concerned with music, video, news, articles, or entertainment.
• Your app has a large number of downloads, or you will attract them.

How to Use the Subscription Mobile App Monetization Strategy to Succeed:

• Allow users to try it out for free for a limited time.
• Provide different subscription plans for your service to your users, such as one month, six months, and a year.
• Reduce the price because a paid subscription period is longer.

According to App Annie Market Forecast, user spending on applications such as news, media, and dating is expected to grow to $34 billion by 2021.

5.1. Advantages of Subscription

Subscriptions are advantageous for the following reasons:

• A consistent source of revenue – You will have a consistent and predictable income flow if you have a certain number of subscribers that is constantly increasing.
• Getting Users – A subscription option will entice free users and keep them in your app long enough for them to subscribe to your app.

5.2. Disadvantages of Subscription

However, a subscription model is not without flaws, which is why:

• Regular updates – Because your users will be paying you weekly (or monthly), they have the right to expect new content from you on a regular basis. Simple bug fixes will not suffice.
• You will still require to release the free version – You will need to show the users what they will be paying for, just as you did with the freemium model. Without a free trial period, your chances of generating app revenue from subscriptions are reduced.

6. Sponsorship/Partnership

One of the most recent methods of monetizing a mobile solution is through sponsorship. To implement this model, you collaborate with a company that compensates you for including their content in the product. This monetization strategy works best if your user base is large. The main challenge here is to find a company whose user base is similar to yours and willing to pay for promotion on your platform.

This monetization strategy is ideal for popular event apps. Businesses and brands—event partners or sponsors—pay to have their content (website links, product lists, etc.) integrated into your application.

Fitness apps can also benefit from this model. Assume you have a fitness app. Collaboration with people (e.g., bloggers) and businesses associated with sports, healthy lifestyles, or healthy nutrition will be appropriate in this case.

This strategy is an effective way to capture user attention and earn money. People are generally loyal to seeing relevant/valuable content and feel less annoyed, which is the main advantage of this strategy.

6.1. Advantages of Sponsorship

Sponsorships are advantageous for the following reasons:

• Specific audience targeting – Sponsorship ads can be used to touch certain audience groups, which may result in a higher conversion rate.
• Enhance brand loyalty – Users may feel more loyal to the brand due to sponsorship ads.
• Create cross-promotion opportunities – Other products or services can be cross-promoted via mobile apps, leading to higher revenue and user acquisition. 

6.2. Disadvantages of Sponsorship

The following are the drawbacks of app monetization through sponsorship:

• Obtaining Sponsors – Finding sponsors for a new project can be difficult. To generate revenue, you will need to find sponsors who are relevant to your product and have a more or less similar target audience.
• Can be irritating for the users – Sponsorship ads are still advertisements. As a result, you must choose wisely what and how to advertise on your app’s screens.

Sum Up

So we have gone through all the most popular mobile app monetization strategies for business. Each method has its advantages and pitfall and is suitable for specific app categories. To optimize efficiency, you may consider using a combination of monetization approaches, as long as they don’t appear too frequently and irritate your users. 

What Is Mobile App Monetization Strategy?

Mobile app monetization strategy is the approach a business implements in order to generate revenue from an app. Depends on their market, product type and target audience, a company would decide which strategy works the best for them.

What Are The 6 Monetization Strategies Of Mobile Apps?

When launching a mobile app, a business may select a suitable monetization strategy from the 6 following approaches:

1. Advertising: banner ads, interstitial ads, native ads, affiliate ads.
2. In-app purchases
3. Freemium
4. Pay per download (or Paid App)
5. Subscription
6. Sponsorship

When To Use In-app Purchase Model?

In-app purchase is a popular monetization model, and it'll work best when:

• It's a mobile game app, a dating app, an instant messaging app, or a shopping app. In short, this model is appliable with apps that deal with large audience, communications and entertainment.
• Users find buying items in the app valuable to them. For instant, it can be when an user would like to purchase more lives because they run out of lives in a game. 

How Can I Be Successful With Subscription Model?

To start with subscription model, you should have a content-driven app (streaming music, movies, news, or other types of entertainment) and it should have a large number of downloads to maximize the profits you may gain.

And then, you should:

• Let users to try it out for free for a limited time.
• Provide several subscription plans for your users.
• Offer a discount when a paid subscription period is longer.

These offers will encourage users to try and buy a subscription plan from your app.