Top Electric Vehicles Lifestyle Platform in Thailand
Top Electric Vehicles Lifestyle Platform
Project Overview
A PTT-owned EV lifestyle platform in Thailand needed more development capacity and local data expertise as demand for EV products and services grew. Savvycom provided additional developers and a Data team that built business dashboards, working on-site and offshore from set-up to 24/7 maintenance.
About The Client
The client is a subsidiary in Thailand owned by PTT Public Company Limited with a registered capital of Baht 1,000 million. It operates an e-commerce product focused on the EV lifestyle: electric vehicles, primarily car leasing with EVs services, chargers, knowledge and technology for a complete EV experience.
Challenges
- Scaling In-House Development Capacities: The client has an in-house development team of around 50 skilled professionals. As demand for EV-related products and services surged, it needed to scale development capacity without compromising quality, which required careful planning, resource allocation and talent acquisition, plus seamless collaboration between in-house teams and local outsourcing partners.
- Lack of Local Data Expertise for E-commerce Analysis: Data analysis is a key pillar of the client’s e-commerce platform. Despite a wealth of data, the client struggled to turn it into actionable insights to improve user experiences and product offerings, and reliable, experienced local data analysis resources were scarce.
Solutions
- Dashboards Development to Analyze Business Metrics: Savvycom deployed a seasoned Data team working with the in-house team to develop dashboards covering business, marketing and consumer behavior metrics, providing insights for strategic planning and operational efficiency.
- Enhanced Development Capacities: EVME PLUS augmented its in-house team with Savvycom’s skilled professionals as needed, meeting increasing demand for EV-related products and services while upholding quality standards and collaborating smoothly with external partners.
- Strategic Insights and Recommendations: With Savvycom’s team, the client refined collaboration strategies with other departments, streamlining internal processes and product and business development. Insights from Savvycom’s Data team help it follow market trends and consumer preferences and tailor its offerings.
Project Implementation:
- System Assessment and Environment Set-up Phase: A core team (Project Manager, System Architect, and Mobile Developer) worked on-site while the remaining developers worked offshore.
- Development Phase: The team transitioned offshore with a PIC onshore, using a cross-functional team model to optimize collaboration and resource allocation.
- E2E Testing Phase: Principal QC and senior testers tested the system end to end for functionality and performance.
- Go-Live Phase: The entire team worked toward a smooth transition to the live environment.
- Maintenance Phase: Principal QC, a technical leader and senior developers provide standby support 24/7 with the client’s team, promptly addressing issues.
Results
Savvycom’s Data team delivered dashboards covering business, marketing and consumer behavior metrics, giving the client the insights to refine its offerings and stay ahead of market trends.
Additional development capacity helped the in-house team meet growing demand for EV products and services while keeping quality standards high, with the joint team supporting the platform from environment set-up through go-live and 24/7 maintenance.
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