Savvycom and BCC IT Innovation Sign Strategic MOU to Revolutionizing Shopping Experience through AI Integration
Savvycom has officially entered into a Strategic Memorandum of Understanding (MoU) with BCC IT Innovation on Wednesday 4th February. This partnership marks a significant step toward redefining the retail and e-commerce customer experience through the seamless integration of Artificial Intelligence.
Strategic Partnership to Advance AI Innovation
Online shopping, especially in fashion, still faces major limitations as customers struggle to visualize how clothes fit, leading to low confidence in purchase decisions and higher returns rate. Even with detailed size charts, sizing inconsistencies across brands and styles persist. To bridge this gap, BCII introduces Tryonic AI – a pioneering virtual try-on platform designed for the era of AI.
To bring this solution to life at scale, Savvycom acts as the strategic technology partner, supporting the deployment and integration of Tryonic AI across enterprise e-commerce platforms, enabling brands to deliver more confident, personalized shopping experiences.
Tryonic AI: The Next-Gen Virtual Try-On Solution
A pioneering virtual try-on platform designed for the era of AI. Powered by Generative AI and Large Vision Models, the platform allows customers to see exactly how clothes fit through intuitive, gesture-based interactions, providing the clarity and confidence needed for a seamless shopping journey.
This platform allows customers to interact with products in a highly immersive way, offering a virtual experience that replicates physical fitting across both digital platforms and in-store environments. By leveraging Savvycom’s consulting and implementation expertise, the partnership aims to scale this AI-driven ecosystem efficiently. This empowers businesses to operate with greater speed, precision, and a superior competitive edge in the global market.
Synergizing Expertise for Business Growth
During the signing ceremony, both leaders highlighted the strategic rationale behind the partnership and shared their vision for scaling AI-driven innovation across industries.
“Our partnership leveraged by Savvycom’s established market presence and impressive track record. Their significant footprint in e-commerce offers a unique platform to scale Tryonic AI to a global audience, creating a powerful synergy between our specialized AI research and Savvycom’s high-level technical execution.” – Mr. Long Dinh, Founder & CEO of BCC IT Innovation
“The collaboration between BCC IT Innovation and Savvycom is poised to deliver more comprehensive solutions, reaching beyond retail to serve a variety of industries. Moving forward, we look forward to exploring deeper cooperative opportunities that will drive sustainable, long-term value for our clients.” – Mr. Tony Nguyen, Chief Growth Officer of Savvycom
Strategic Visions and Long-Term Goals
Beyond the immediate rollout of Tryonic AI, the two companies aim not only to elevate the shopping experience but also to deliver integrated, end-to-end solutions to global clients across diverse industries, driving sustainable business impact in an increasingly AI-driven market.
