How To Publish A Mobile App Press Release: 2025 Guide

Let me guess! After a long process, from conceiving an idea, researching app development cost, to hiring your team of developers, your dream app has finally come to life. Then congratulations! You’re now halfway through the journey!

According to Statista, global app revenue is projected to surpass 400 billion U.S. dollars in 2025, driven by increased demand for mobile applications. Unfortunately, some (if not many) of these apps will soon fall into oblivion, no matter how brilliant they are. If you don’t want your precious brainchild of an app that took you months of hard work to go unnoticed among thousands of other apps, then make sure that you do a fantastic job promoting it. Getting media attention to your new app with an app press release is a great way to start.

An app press release is a cost-effective and commonly used tool for companies to generate media coverage. In this article, we will find out easy steps to writing an awesome app press release, how to submit & distribute your app press release effectively, and learn from the proven examples from big brands.

1. What’s an App Press Release?

An app press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. App press releases are also considered a primary source, meaning they are original informants for information. In short, an app press release is a concise document that informs the press and other media sources about something noteworthy you’ve done in relation to your app.

2. When Should I Write An App Press Release?

As defined above, app press releases are used to let the public know of major company announcements regarding your app. There are numerous opportunities for writing app press releases and distributing them on the wire. Here are some examples:

App launches	Industry firsts	Sharing original research findings
User acquisition milestones	Winning awards	Partnerships

What News is Press Release Worthy & What Isn’t?

It’d be a complete waste of time writing and sending a release that is not newsworthy. Ch

anges happen to your company from time to time but unless they have a particularly significant impact, they do not require a news release.

Below are a few points to consider before you decide your news’ press worthiness:

3. How To Write A Perfect Press Release?

3.1. Press Release Format

1. “For Immediate Release” and Contact Information are at the top.
2. Summarizing the news in the title and italicized subheading.
3. News location and news peg in the opening line.
4. Adding context and additional information in two to three paragraphs.
5. Bulleted facts and/or figures.
6. Description of your company at the bottom.
7. Three-pound symbols (###) at the end to signify the end of the release.

In this example, a fictional advertising company called Catbrella Inc. issues a press release to announce that it has just attracted its 10th Twitter follower after two years of paid social media efforts.

3.2. How to Write a Press Release: Step-by-Step

Source: Prowly

Writing an app press release can help businesses grow, but doing it properly is equally crucial. Here is a step-by-step guide on writing an effective app press release.

Write a catchy headline

Your headline is the first step in preparing your app press release for success. It should be captivating enough to draw people in.

The following advice will help your headline stand out:

• Use action verbs
• Be specific
• Keep it short 

Most importantly, make it enjoyable: Take the time to write a compelling headline. Keep in mind that reporters receive dozens, if not hundreds, of releases each day.

On the other hand, consumers constantly see hot news on their timelines. Therefore, your headline must be captivating enough to draw them in.

Convey the news value to the press

Give readers a reason to care about your app press release if you want it to be newsworthy.

Using the reverse pyramid formula when writing your press release is an excellent way to ensure this: The order goes from the most important to the least.

While the mission of the first paragraph is to explain what, who, when, and where (what the news is about, who is involved, when and where it happened), the second paragraph of your release should cover the why (why it is important). 

Reporters only need the facts that will enable them to convey your story to someone else from a position of authority; they don’t have much time to sift through details and fluff background information.

After these sections, there shouldn’t be any additional, crucial information covered because the readers might skip it.

Offer a tempting quote

After you’ve set the scene, it’s time to bring your details to life with a quote that reporters can use to contextualize your announcement and illustrate how it affects the given industry, customer base, and landscape.

Quotes from key stakeholders in your enterprise such as your executive team, project leaders, or those directly impacted by your announcement are ideal.

Citing important figures and authorities emphasizes how vitally important your development is. The selected quote should shape your narrative and highlight the announcement’s main point.

Don’t feel pressured to quote all 25 people involved in the acquisition or ask everyone in your office for their opinion. Select one or two spokespeople, and focus the quotes around their distinct viewpoints.

Provide valuable background information on the subject

Strengthen your story by discussing unique ways your team developed the app or its potential future implications. Consider highlighting the media coverage for apps to show the significance of your app’s launch. You can visit our latest article to know how to launch an app successfully.

Here, provide details that strengthen your story, such as unique or noteworthy ways your company developed the project or announcement at hand. Or, if appropriate, discuss the potential future implications of your announcement.

Utilizing newsjacking is yet another effective way to enhance the value of your press release. Relating your press release to a current event increases its value to the journalist and reader.

Summarize the “who” and the “what” in a boilerplate

Clearly describe what your business does and ensure that your app press release is informative.

If you cite data, include a reference link to the data source, make sure to give each name in the release the associated title and company as well. 

Ask a coworker to read the release without context so you can remain truthful on this front, then ask them to report back the details. Get back to the drawing board if they forget the who, what, or why.

4. Basic Rules For Writing An Awesome Press Release

Here are some key things to keep in mind when writing app press releases for maximum media coverage:

4.1. Newsworthy Content

A survey by Muck Rack and Zeno Group revealed that only 3 percent of journalists in the world reported relying heavily on press releases for finding new story ideas, as opposed to a remarkable 49 percent who claimed to “not rely on them at all”.

Ensure your app press release has a story that piques interest.

4.2. Target Audience in Mind

Know who your audience is and tailor your app press release accordingly.

However, one crucial thing to consider is the interest alignment of your own target audience and your publication’s audience. If the magazine chooses to publish your story, then it will also be viewed by its audience. This means that your press release has to bring value to the audience of your publication as well.

4.3. Write in Third Person

The standard writing approach for press releases is writing in the third person. Use third-person pronouns as if you’re telling someone else’s story. Only use the first person for quotes from actual people.

4.4. Keep It Short & Simple

Stick to around 400-600 words for your app press release. Write it too short, and you might leave out important points in your story. On the other hand, if your article is too long, chances are the readers won’t finish it.

Resist the temptation to include every piece of information possible. Things like your company background or other additional details can be included in the boilerplate at the end of your article.

4.5. Keep Your Reader Interested

Emphasize what your company has done (or is doing) instead of focussing on its future plans. Try to use the present tense to vividly describe the situation and instill a sense of excitement.

4.6. Avoid Redundancies & Clichés

As mentioned above, a press release should be succinctly written, so every word in your writing must be there for a reason. Redundancies and clichés unnecessarily prolong your report without adding any value. When editing your article, look for the redundant phrases you might have overused and replace them with new, creative ideas. 

4.7. Back It Up With Statistics

Use credible statistics to support claims in your app press release. For instance, an estimated 67% of app users uninstall an app within the first three days, so make sure your app press release highlights its unique features to retain user interest and potential strategies for app monetization.

4.8. Include Imagery   

Images help readers visualize what the release is talking about. Points to consider when selecting a picture are its relevance to the main content, quality, size, and ownership (if it does not belong to your company). You might even want to go as far as to create your own infographic that supports your writing. According to the Muck Rack and Zeno Group survey, 49 percent of journalists said they would be more interested in a press release if it contained an infographic.

4.9. Don’t Forget Your Boilerplate and Contact Details

Add your business boilerplate at the end of your release, briefly describing your company within a short paragraph. You can also include your company’s highlights such as recent awards, unique cultures, or social impact if possible. Then put in your contact information if the journalists want to get in touch with you or simply want to check your credibility.

5. Press Release Examples To Learn From Big Brands

Here are creative app press release examples from Apple, Google, and Microsoft that you can’t ignore.

5.1. Apple

Service Launch Press Release from Apple

What can we learn from this press release?

• The headline gives an overall “definition” of the new service.
• The introduction provides all the key points of the whole press release.
• Apple includes a video that highlights the new service of their product.

5.2. Google

Acquisition Press Release from Google

What can we learn from this press release?

• The headline is straight to the point.
• Relevant quotes from company executives are added throughout the story.
• The whole press release is short and concise.

5.3. Microsoft

 

• Microsoft’s app press release features a headline that covers key points and bullet-pointed major agreements, making the information easy to follow.

  In conclusion, writing an effective app press release is essential for ensuring your app gets the attention it deserves. Follow the guidelines above to craft a compelling narrative that captures the interest of media and audiences alike. Also, consider leveraging app marketing strategies to amplify your reach with a solid mobile app business plan.

  As you think about Mobile App Development Trends for your future projects, it’s essential to also ensure you have the right mobile app development team in place to bring your vision to life. Explore mobile app design ideas that could resonate with your target audience and drive engagement.