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Top 12 Web Development Trends To Watch Out For In 2022

Created in 1983, the Internet took the worm by storm by closing the distance between everyone on the planet in just a blink of an eye. Fast forward to today, there are approximately 1.58 billion websites and approximately 5 billion daily active users on the Internet. And for a long time, Websites have been at the forefront of every business, representing a company from a professional point of view. However, to have a beautifully designed, easy-to-use, and interactive Website, one needs to be informed of the ever-changing website development trends as a valid business owner.

Failure to stay up with current trends can have significant ramifications for your Website’s performance and user experience. You risk falling behind your competitors and losing visitors to websites that provide superior experiences.

The best method to stay competitive in your business sector is developing and updating your Website following current trends. Let’s look at what to expect in terms of website development trends in 2022.

Why Should You Update Your Website?

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Well, it might not seem like a big issue at first glance, for example: So what if your e-commerce website was built in 2016? You’re constantly updating your product listings; isn’t that enough? Well, it isn’t. Not in today’s highly competitive online market. Whether you have a big corporate website or a blog for your personal brand, to stay competitive, your site needs to keep up with the times in terms of both looks and functionality.

In short, the importance of keeping a website up to date is this: With the majority of people spending more and more time online, regular updates that are well executed can help your business grow and lift it to the top; a lack of updates, consequently, can bring you down.

Below are the top 08 reasons why you should update your Website or, in a more technical way, “Apply the latest Website Development Trends.”

Reason #1: Upgrade Technology
Reason #2: Rebranding
Reason #3: Follow Design Trends
Reason #4:  Improve Website Speed
Reason #5: Ensure Data Safety
Reason #6: Provide Flexibility
Reason #7:  Improve Your Search Engine Rankings (SEO)
Reason #8: Add Integrations

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Top Web Development Trends To Watch Out For In 2022

1. Progressive Web Apps (PWAs)


In their most recent incarnation, progressive web apps (PWAs) will eventually replace web apps for good, although this is not a new trend for 2022.

So, why are Progressive Web Apps (PWAs) such a prominent issue in web development? According to Statista, mobile devices accounted for 54 percent of global internet traffic at the start of 2021 as well as mobile device income accounted for 54.79 percent of the electronic gadgets market. It is critical to converting web applications into PWAs as smartphones and tablets grow for various online tasks. 

PWAs have other advantages besides providing an unrivaled user experience, such as lower development costs and easy maintenance for the provider. Alongside cost-effectiveness, flexibility, easier maintenance (than native apps), and user- and SEO-friendliness, all of which can make your clients’ lives much more manageable.

PWAs will be written with HTML, CSS, JavaScript, React, or Angular in 2022.

Famous PWA Users Samples

Let’s take a look at world-known businesses that used the PWA’s latest web development technology to enhance their income.

  • Alibaba’s implementation of PWA resulted in conversions increased to 76%.
  • Twitter Lite PWA was integrated as the standard UI in 2017. It led to the bounce rate lowering to 20%, the number of tweets increasing (up to 75%), and so on.

PWAs speed up the loading of websites and can even be used offline in apps like Google Maps. PWAs have already been used by companies like Starbucks, Uber, Pinterest, and Twitter to improve user experience.

Acquire More Infos About: Digital Transformation – Drive Businesses Forward With Technology

2. AI Chatbots


Many businesses operate in numerous time zones and have operations on multiple continents. It makes offering efficient 24-hour customer assistance a costly and challenging procedure that necessitates modern online technology. Let’s take a closer look at the future of Chatbots in 2022:

  • Web technology has progressed to the point where AI-powered chatbots can provide automated, real-time client assistance. They can answer frequently asked inquiries, handle orders, and so forth.
  • AI chatbots are predicted to become even more complex in 2022, employing machine learning, natural language processing, and information retrieval techniques to suit users’ needs and match their behavior.
  • Additionally, AI-enabled chatbots help improve the customer experience and support businesses in executing faster tasks by utilizing voice or text interactions.
  • They can collect data, respond to commonly asked inquiries, and resolve other difficulties, allowing customers to have a smooth digital experience with a business.

According to statistical predictions and surveys on the latest website development technologies, Chatbot creation is a fast-evolving sector due to a variety of irrefutable benefits (such as better UX, simple purchasing process, personalization, etc.). 

Many well-known B2C organizations now use AI chatbots to assist their clients. According to Forbes, marketers’ use of AI grew by 190 percent between 2018 and 2020, with many of them operating through Facebook Messenger, Whatsapp, and Skype rather than traditional chatbots. In 2022, we may expect more businesses to employ AI chatbots. According to Juniper Research, the chatbot market will be worth more than $110 billion by 2023.

3. Accelerated Mobile Pages

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Google first announced the Accelerated Mobile Pages (AMP) Project in 2015, and it was a new web development technology that was a must-have until summer 2021 and is most seen on news coverage websites. The Technology was intended to stimulate the creation of websites that load quickly and function well on mobile devices. Non-AMP pages take up to 22 seconds to load, but AMP pages take roughly 2 seconds. 

With the goal of providing mobile consumers with lightning-fast digital experiences, Google’s AMP can enhance fundamental business metrics like the number of conversions on web pages and offer smooth user experiences and lower bounce rates.

Although AMP adoption has been on the decline since 2020, it remains the most popular mobile technology globally, with 35 percent of websites using mobile technologies and more than half of the top 10,000 websites using it.

As a new web development technique, AMP pages can boost the visibility of a website and contribute to higher SERP rankings. This feature was handy for news portals, lightweight website versions, and catalog sites.

Read Later: Top 15 Mobile App Development Trends In 2022

4. Single-Page Applications

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Single-page applications are an excellent approach to building an exciting user experience. 

  • In simpler words, it’s a web page/site or web application that only loads one document and works entirely within a browser. 
  • However, if you want the technical explanation, here you go: Single-page apps (SPAs) are JavaScript-based online applications that load a single HTML page in a visitor’s browser and dynamically update content without refreshing the page.

SPA is one of the web development trends for 2022 since it does not require page refreshing while in use, and the majority of the content remains unchanged while only a tiny fraction of it needs updating. The SPA takes advantage of JavaScript APIs when it comes to changing content.

Customers can browse SPA without requiring the server to load data, thanks to the famous AngularJS framework. As a result, performance improves, and it appears as if you’re using native software. These new web technologies give users a more dynamic online experience, making their job more efficient and functional.

Every day, you leverage web development trends (namely, SPA). Gmail, Facebook, Trello, Google Maps, and other single-page applications give an outstanding user experience in the browser with no page refreshing.

For example, when you open your Gmail account, you’ll notice minor changes during the navigation process. The header and sidebar are identical in the inbox, and when a new email arrives, it reflects the difference immediately by loading the text using JavaScript.

5. Voice Search Optimization


Voice search, which Google first introduced in 2011, is fast gaining popularity. According to Grand View Research, intelligent virtual assistants like Alexa and Siri experienced unprecedented market growth in 2019 and are expected to continue to snowball in the future.

Let’s look at the numbers and see what we can expect. According to Gartner, over 30% of all searches will be completed without the use of a screen by the end of 2021. According to Juniper Research, up to 55% of household equipment will have built-in voice assistants by 2022; therefore, this web development trend in 2022 should be factored into your SEO and company plan.

To accommodate consumer demand, more tech companies are entering the market or developing new devices, such as Google Home and Apple HomePod. 

Consumers are not only utilizing smart speakers for voice searches; they’re also using smartphones and IoT devices. As a result, voice search results will begin to appear higher on search engine results pages and more frequently. As a result, in 2022, businesses will focus on optimizing their products and content strategy for voice search.

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6. WordPress Development

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The WordPress, content management system is used by over 40% of all websites, and such a significant presence deserves attention. WordPress, an open-source platform, is constantly adding new features to fulfill the demands of its customers, and WordPress developers must be mindful of how the medium changes over time.

Gravity Forms CEO Carl Hancock predicts the release of Full Site editing in 2022, which would extend block editing functionality to the entire website, not just posts, and pages: “The year 2022 will be a watershed moment for the CMS, as it will usher in the most significant update to theming in the open-source project’s history: Full Site Editing.” Entire Site Editing, which is set to debut in WordPress 5.9, is poised to usher in a dramatic shift in how web sites are built and handled in the future.”

7. Motion UI


With the help of new web development trends, any product can be as appealing and engaging as possible. The Motion, UI Sass package is a terrific approach to entice customers with attractive animations and CSS transitions that developers can customize to their liking. It may be used with any JavaScript framework, making it ideal for various scenarios.

The rise in popularity of Motion UI:

  • Motion design options with moving UI components are now available because of AR/VR, social media, and machine-human interaction. It can assist the user in using the app.
  • Motion UI provides several motion design options. Motion UI is now primarily utilized for advertising banners and video inserts. However, due to emerging technologies, the entire page will shift in the future.
  • Consumers today demand faster and more mobile-friendly digital experiences and richer and more involved ones.
  • One of the reasons Motion UI has become so popular is this. Motion UI is a front-end framework that allows developers to create completely responsive websites and mobile apps and use predefined motions in native apps. Using this framework, you may create an element slide, spin, bounce, transition, and more.

Motion UI has been widely used since 2018 because it is compatible with all web technologies and can be added anywhere on a website, such as a header, footer, and menus. However, thanks to the SASS libraries’ technology, it has become more accessible, making it one of the top web development trends in 2022.

Read Later: Top 09 Graphic Design Trends To Dominate In 2022

8. Serverless Architecture


One of the web technologies trends is serverless architecture, which allows developers to design and support software without worrying about the underlying infrastructure. Serverless technology has emerged as a result.

Serverless architecture is based on cloud technology and allows users to run code for nearly any application or backend service with no management. There is no need to provision, manage, or upgrade servers. Amazon, Google, and Microsoft are some of the most well-known corporations that use and offer serverless architecture.

This latest web development technique works like this: developers write their application code as a series of independent functions, each of which can execute a particular activity. After passing the testing procedures, the processes are deployed, together with their triggers, to a cloud provider account.

When a function is requested, the cloud provider either executes it on an existing server or creates a new server to perform it. Developers can concentrate on writing and delivering application code while this web technology trend is separated from them.

The global serverless architecture industry is expected to rise from $7.6 billion in 2020 to $21.1 billion in 2025. As a result, we anticipate more companies entering the market in 2021 and beyond.

More products will use serverless functions like downloading file backups, providing notifications, and exporting objects, including chatbots, IoT apps, and APIs.

9. Dark Mode Standardization


Dark and low-light websites have become increasingly popular in recent years. Dark mode user interfaces (UIs) will continue to be offered on websites and apps in 2022, according to research that shows at least 8 out of 10 people prefer to utilize dark mode whenever possible.

This feature has already been deployed on Facebook and Twitter. Depending on the reader’s desire or system settings, these apps simplify switching between the two modes. Dark Mode will become the standard in 2022 and beyond as more site developers include a comparable built-in feature to switch between bright and dark modes that provide user with:

  • Low-light conditions
  • Less “blue light”
  • Less energy-consuming
  • Ability to minimize eye strain and dryness

Dark Mode Use Samples

Dark Mode has already been deployed on Facebook, Twitter, Youtube, Instagram, Reddit, so more and more site devs have started implementing the switch between dark and light mode. Here are the most famous sites integrated such a latest technology in web development:

  • Facebook Messenger
  • Gmail
  • Twitter
  • Slack
  • YouTube

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10. Improved Native Cybersecurity

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One of the most pressing problems for 2022 is cybersecurity, which protects data, networks, and computers from unauthorized access. Every business, regardless of its size, is vulnerable. Hackers could scrape the accounts of 700 million LinkedIn members in June 2021, obtaining personal information such as complete names, emails, and phone numbers, or obtaining hundred thousand income data from Twitch Streamers. There is no telling what could happen in the future if you are not one step ahead.

According to CDN provider Cloudflare, the amount of distributed denial of service (DDoS) assaults roughly increased each quarter in 2020. DDoS attacks can cause hours of disruption, significant income loss, and a tarnished reputation, to name a few consequences.

Cybersecurity service providers (e.g., Fortinet, Microsoft, Cisco, or Rapid7) offer various products and services. The following list contains some of the top web technologies 2022 essential to use in the cybersecurity field:

  • Firewalls
  • Data Loss Prevention (DLP)
  • Virtual Private Networks (VPN)
  • Vulnerability scanners
  • Identity and Access Management (IAM)
Read Later: The Essential Guide To Software Development Services

11. No-Code/Low-Code Development


Continuous coding practice and a robust technical basis are required of software engineers. The creation of low-code/no-code platforms, a new technology for web development, makes the developer’s workflow easier as well as improves creativity among users.

Customers can construct software solutions using a low-code platform, which is represented as software. Design templates and pre-built code blocks for apps and flows make this possible, and it cuts down on the number of time clients spend manually generating software.

NCDPs (no-code development platforms) are a new web design technology that allows anyone, with or without prior programming skills to create software using pre-built interfaces and setup examples.

12. API-First Development


According to current website development trends, web solutions must be well-prepared for integration with other applications. The tendency toward API-first programming has its origins here.

What’s wrong with traditional construction methods, and why isn’t it compatible with web technologies in 2022? API development is sometimes disregarded when a company’s primary purpose is to create a web/mobile application.

The traditional API development workflow contains:

  • A design building by the R&D Team
  • Working on a prototype (while the rest of the team is waiting)
  • Obtaining access to a prototype for further work or developing a MVP
  • Above sequences will be repeated in case of a bug or any improvement

The API-first process is not a new web development technique, although it is well-known for its parallelism. No team member has to wait for the others to complete their tasks.

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10 major mistakes when developing on Node.js

Ever since it was first introduced, Node.js has met with a mixed response, getting both criticism and extolment. Controversy over the advantages and disadvantages of this tool has lingered for several years and has yet to show sign of subsiding. What we often lose sight of, however, is the fact that most criticism we make against a language or a platform is largely based on how we use them. Regardless of how much Node.js complicates the writing of secure code and facilitates its parallelization, the platform has been around for quite some time, and it has created a huge number of reliable and complex web services, all of which have demonstrated scalability and sustainability.
But, like any other platform, Node.js is not immune to the mistakes of the developers. In some cases, performance drops, while the system becomes practically unusable in others. This post will discuss the 10 most common mistakes made by developers with insufficient experience with Node.js and how to fix them.
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Mistake #1: Blocking the event loop

 JavaScript in Node.js (as in the browser) provides a single-threaded environment. This means that two or more parts of your application cannot run simultaneously. Parallelization is carried out due to asynchronous processing of input/output operations. For example, querying Node.js for a database for a document allows Node.js to focus on another part of the application:

// Trying to retrieve user data from the database. From now on, Node.js is free to execute other parts of the code. db.User.get (userId, function (err, user) {
// .. until the user data is retrieved here
})

 
However, a piece of processor-occupying code can block the event loop, causing thousands of connected clients to wait for completion. An example of such code is an attempt to sort a very large array:
Node.js error 1 - 2
Calling the sortUsersByAge function is unlikely to cause problems in the case of a small array. But when working with a large array, this will catastrophically reduce overall performance. Problems may not arise if this operation is absolutely necessary, and you are sure that no one else expects an event loop (say, if you are making a tool that is launched from the command line, and asynchronous execution is not needed). But for a Node.js server serving thousands of clients at the same time, this approach is unacceptable. If this user array is retrieved directly from the database, then the best solution would be to retrieve it already sorted. If the cycle of events is blocked by the cycle of calculating the overall result of a large number of financial transactions, then this work can be delegated to some external executor so as not to block the cycle of events.
Unfortunately, there is no silver bullet to solve problems of this type, and each case requires an individual approach. The main thing is not to overload the processor as part of the execution of the Node.js instance, which simultaneously works with several clients.

Mistake #2: Calling a callback more than once

JavaScript is based on callbacks. In browsers, events are processed by passing links to functions (often anonymous) that act as callbacks. Earlier in Node.js, callbacks were the only way to link the asynchronous parts of the code with each other until promises were implemented. However, callbacks are still in use, and many package developers still use them when designing their APIs. A common mistake is to call a callback more than once. Usually, a method that does something asynchronously expects a function that it will call after the completion of its asynchronous task:
Node.js error 2 - 1
Note the return statement after each “done” call, with the exception of the last. The fact is that calling a callback does not interrupt the execution of the current function. If you comment out the first “return”, passing this function a password that is not a string will result in a call to “computeHash”. And depending on the further scenario of the operation “computeHash”, “done” can be called multiple times. Any unauthorized user using this function can be taken by surprise by calling a callback several times.
To avoid this error, just be vigilant. Some developers made it a rule to add the keyword “return” before each callback call:
Node.js error 2 - 2
In many asynchronous functions, the return value is not important, so this approach often avoids calling the callback multiple times.
 

Mistake #3: Deeply Nested Callbacks

 This problem is often called the Callback Hell. Although this in itself is not an error, it can cause code to quickly get out of hand:
Node.js error 3 - 1
The more complex the task gets, the deeper the nesting can be. This leads to unstable and hard-to-read code that is difficult to maintain. One way to solve this problem is to separate each task into a separate function, and then link them together. At the same time, many people find it best to use modules that implement asynchronous JavaScript patterns, such as Async.js:
Node.js error 3 - 2
In addition to “async.waterfall”, Async.js also contains a number of other functions that enable asynchronous JavaScript execution. For the sake of brevity, a fairly simple example is presented here, but more often than not, everything is much worse in reality.
 

Mistake #4: Expecting that callbacks will be executed synchronously

 Asynchronous callback programming is not unusual for JavaScript and Node.js. Other languages might​​accustom us to the predictability of the execution order, when two expressions are executed sequentially, one after another if there are no special instructions for moving between them. But even in this case, we are often limited to conditional statements, loops, and function calls.
However, in JavaScript, callbacks allow you to make sure that a certain function may not be executed until a certain task is completed. Here the function will execute without stopping:
Node.js error 4
When calling the “testTimeout” function, “Begin” will be displayed first, then “Waiting”, and after about a second – “Done!” If something needs to be done after calling the callback, then it must be called in the callback itself.
 

Mistake #5: Assigning “exports” instead of “module.exports”

 Node.js treats each file as a small, isolated module. Let’s say your package contains two files a.js and b.js. In order for b.js to access functionality from a.js, the latter must export this functionality by adding properties to the “exports” object:
Node.js error 5 - 1
If this is done, then any a.js request will return an object with the “verifyPassword” function in the properties:
Node.js error 5 - 2
And what if we need to export this function directly, and not as a property of any object? We can do this by overriding the “exports” variable, but the main thing is not to access it as a global variable:
Node.js error 5 - 3
Pay attention to “exports” as a property of the “module” object. The difference between “module.exports” and “exports” is very large, and a misunderstanding of this leads to difficulties for beginner Node.js developers.
 

Mistake #6: Error generation inside callbacks

 JavaScript has a concept like exception. Imitating the syntax of almost all traditional programming languages, which also have exception handling, JavaScript can generate and catch exceptions using try-catch blocks:
Node.js error 6 - 1
However, in cases of asynchronous execution, try-catch will not work as you expect. For example, if you try to protect an impressive piece of code with numerous asynchronous segments using a large try-catch block, then this may not work:
Node.js error 6 - 2
If the callback passed to db.User.get is called asynchronously, the try-catch block will not be able to intercept the errors generated in the callback because it will be executed in a different context than the try-catch context. Errors in Node.js can be handled in different ways, but you must adhere to one template for the arguments of all function (err, …) callbacks – the first argument in each callback is to expect an error if any.
 

Mistake #7: Assuming that all numbers are integers

 JavaScript does not have an integer data type, here all numbers are floating-point numbers. You may think that this is not a problem since numbers that are not large enough to cause problems due to floating-point restrictions are not common. This is a delusion. Since floating-point numbers can contain integer representations only up to a certain value, exceeding it in any calculation immediately leads to problems. Oddly enough, this expression in Node.js is regarded as true:
Node.js error 7 - 1
 The oddities with numbers in JavaScript don’t end there. Despite the fact that these are floating point numbers, they work with operators designed for integer data:
Node.js error 7 - 2
However, unlike arithmetic, bitwise operators and shift operators work only with the last 32 bits of such large “integer” ones. For example, if you shift “Math.pow (2, 53)” by 1, then the result will always be 0. If you apply bitwise OR, it will also be 0.
 Node.js error 7 - 3
Most likely, you rarely encounter large numbers, but when this happens, use one of the many libraries that perform precise mathematical operations with large numbers. For example, node-bigint.
 

Mistake #8: Ignoring the benefits of streaming APIs

Suppose you need to create a small proxy server that processes responses when requesting any data from another server. Say, for working with images with Gravatar:
Node.js error 8 - 1
In this example, we take an image with Gravatar, read it in Buffer, and send it as a response to the request. Not a bad design, as these images are small. But what if you need to proxy gigabyte-sized content? It is better to use this method:
Node.js error 8 - 2
Here we take an image and simply transmit it as a response to the client, without reading the entire buffer.
 

Mistake #9: Using Console.log for debugging 

Console.log allows you to output anything to the console. Pass it an object, and it will print a JavaScript object to the console. Console.log accepts any number of arguments and displays them, neatly separated by spaces. Many developers are happy to use this tool for debugging, but it is recommended not to use “console.log” in real code. Avoid “console.log” even in commented outlines. It’s better to use libraries specially written for this, like debug. Using these libraries, you can easily enable or disable debugging mode when starting the application. For example, when using “debug”, if you do not set the appropriate environment variable DEBUG, then the debug information will not get to the terminal:
Node.js error 9 - 1
To enable debug mode, just run this code by setting the DEBUG environment variable to “app” or “*”:
Node.js error 9 - 2

Mistake #10: Not using dispatcher programs

Regardless of whether your code runs in production or in your local environment, it is highly recommended that you use a dispatch program. Many experienced developers believe that code should “crash” quickly. If an unexpected error occurs, do not try to handle it, let the program crash so that the dispatcher restarts it within a few seconds. Of course, this is not all that dispatchers can do. For example, you can configure the restart of the program in case of changes in some files, and much more. This greatly facilitates the development process on Node.js. The following managers are recommended:

Each production process manager has its own pros and cons. Some work well with several applications on the same machine at the same time, while others are better at logging. But if you want to start using the dispatcher, then you may choose any of the proposed ones.

Development mistakes can have a devastating effect on your program; some can cause frustration when implementing the simplest of things in Node.js. Although Node.js is simple enough for a beginner, there are many points where you might easily mess up. If you are familiar with other programming languages, then you might already be aware of a wide range of development errors. However, these 10 errors listed above are typical for beginner Node.js developers. Fortunately, they are fairly easy to avoid. I hope this short article helps novice developers write stable and efficient applications for all of us.
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3 Common Mistakes In E-commerce Web Design

Never in human’s history did we witness such a powerful dotcom boom as in the present time. The Internet has had the world swirl in various fields, from education, vocation to retailing. Seeing the on-growing demands of fast, convenient purchase through virtual sources, many businesses now pour millions of dollars into E-commerce web design in order to enter the online retailing game.
However, sometimes not all of those dollars are well-spent. Many decision-makers make bad investments in poor E-commerce web designs, therefore, do more stagnancy than convenience to the customers. It’s not that the engineering teams are doing a terrible job – it’s just that there are some common mistakes in E-commerce designs that they are yet to take into account.

3 common mistakes in ecommerce web design

There are plenty of things to take into consideration when you design your E-commerce website.

An unreasonable amount of information

Absorbing information is an innate capability of anyone, however, each person was born with a different level of information processing. If your customers cannot understand all the content you prepare, it would likely to demotivate them to read and miss the major, crucial information such as customer protection, refund policy, hot deal notifications, etc.

common mistake An unreasonable amount of information

Too much or too little information in E-commerce web design? | Source: Made by a Maven.

In another phrase, distraction is unavoidable while you put too many things on the website – and it’s never a wise move. It would probably cause a chain of ambiguity to the customers, therefore, unnecessary conflicts might later arise, some of which can be pretty complicated to address. Your brand image will suffer, not to mention the poor customer experience and retention rate. It will be hard to generate return customers – the bloodline of any business – later on.
On the other hand, too little information is not good as well. Most of the time, people wander different website to search for something to buy. They might not really have a clear intention of what they want nor what they are going to purchase at the moment. Hence, the job of your website is to lure them into actually buying something using your platform, or at least add something into their cart. The information (text, infographic, etc) shall be a firm foundation, an effective tool to persuade them to stay and convert visitors into customers, not the other way around. Unthinkably reduce the amount of information is just equal to limiting the accessibilities to the visitors, therefore, lower the efficiency of customer generation.
Before determining the amount of information going public, think strategically from a visitor/customer point of view: which kind of information might be their top of mind, which kind of information they would likely to skip. Get rid of redundant numbers and texts, keep only what matters. An adequate amount of information is somewhat the key to the success of an E-commerce venture, so make sure you take it into consideration and present it in a clear, simple, consistent and transparent way so that everyone can understand.

Sign-In-For-A-Purchase Request

It’s such a nuisance being forced to sign in just to buy some pieces of things. Customers, no, almost everyone hates to be asked to do something while we literally don’t want to do it. It’s such a pain in the neck. And if it were me, I would rather leave than to do what I was asked to do. I’m a bull-headed woman who loves to disobey.
But what if I’m not the only one being that stubborn?

common mistake sign-In-For-A-Purchase Request

Some E-commerce sites force people to sign up an account if they want to conduct transactions | Source: manula.com.

Many highly aware people nowadays refuse to hand in their personal identity because they are afraid of information breaches and cyber-crimes. They have a reason to guard against such situations – even facebook sells its user data away! Some others are just lazy and even an extra step of registering can cause them to bother. Therefore, they often seek a way that minimises their confidentiality and/or their energy. They want fastness. They want convenience.
As such, the moment you require them to sign in to make a purchase, the moment you declare your ignorance towards the customer experiences. Consequently, your customers will feel like they are not in your care, to the point that they may conclude they are not important to you. They will wonder why they have to invest their money and time in a brand taking them for granted, and as a result, they will probably turn their back. The power of substitutes on the market is harsh, so if you don’t compete and serve your customer well, brand loyalty is nothing but a nice saying. Your customers can go out looking for another supplier that respect them, and you are left with nothing but a “please sign in to buy this product” window.
You can take it flexible, letting your customers purchase the products without signing into the system. If they, after some sign-in-less payments, love your services, they would voluntarily register for better use. Even if they don’t, the fact remains that they do use your service (they just refuse to sign in) – and it’s a positive sign for another purchase in the future. That way, money still flows in your pocket, so why be hell-bent on that signing in?

No space for customisation

Customisation is such an interesting alternative phrase for “make yourself like no one else”. A phrase attached to uniqueness and exception. When I mention customisation here, I mean let your customers be unique, and let YOU be unique. This is indeed a pleasant selling point you should add in your E-commerce venture since it shows that customer distinctive preferences, as well as customer experiences, are respected and taken into account.
For example, at Savvycom, we take pride in Baia Baia, an E-commerce website that is not only strong but also flexible, allowing both website owners and customers to design the interface in accordance with their preference. The idea comes from the ever-changing needs to identify ourselves from others, meaning that we humans always seek a touch of personalisation in life – and E-commerce website is no exception.

baia-baia ecommerce web design

The stunning design of Baia Baia would help bring the best shopping experiences for buyers. | Source: Savvycom.

The question followed is how we can promote individuality in our product? Magento, the worldwide leading customisable E-Commerce platform is integrated into the Baia Baia site, that offers an all-in-one tool to take control completely all features/functionality of the site. The platform allows the site to be customisable from the look to functionality to fit the brand image, mission and user’s habits. Those let website owners differentiate them from others with various fresh, up-to-date looks throughout the site longevity.
Not only to the website owner, who is our business customer, Baia Baia also provides users with a number of customisation tools to change the website theme, the order of information, etc, that guarantee a sense of personalisation, making sure that they feel the most like their one-of-a-kind selves.
Thanks to the customisation idea, not only Baia Baia but Savvycom has received many compliments and good reviews, marking its position on the fierce E-commerce market.

Mistakes happen every day, and making mistakes is no guilt. What really matters is that we are aware of them in the end and find a suitable solution to kill them with a nice cut. If you can come up with creative solutions yourselves, then it’s good. But if you still stuck on the answer, you can always have our support. We promise to deliver both our heart and mind to create a cost-effective, default-less E-commerce website for you.
Feel free to contact us via:

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Baia Baia – A Fashion Leading E-Commerce Software

HIGHLIGHTS
Baia Baia provides the mobile-friendly website as well as Baia Baia app on Android.
Used Magento, the worldwide leading customisable e-Commerce platform, to bring the best online shopping experience.
The multi-store function allows customers shopping conveniently in different locations at one destination website.

Baia Baia – a world where anything is possible and everything is achievable.

fashion ecommerce mobile application by savvycom
The fashion world is in its transition to focus more on personalised products to penetrate into the mass market. Baia Baia is deep in that trend, and they know exactly how to elevate customer loyalty and engagement. Baia Baia is a fashion e-commerce website where customers are able to enjoy customising their own personal products, i.e. flip flops.
Savvycom guarantees to deliver a quality final product even though dealing with many obstacles and hurdles. To understand and satisfy our client’s requirements, the Savvycom team communicates and maintains the connection with clients frequently through online pitching and discussing, back and forth emailing during the project’s process. Many ideas and changes occurred, but all requirements from clients were fulfilled by our hard-working technical team.
Flexibility but Strong Inside
Magento, the worldwide leading customisable e-Commerce platform is integrated into the Baia Baia site, that offers an all-in-one tool to take control completely all features/functionality of the site.The platform allows the site to be customisable from the look to functionality to fit the brand image, mission and user’s habits.
Besides offering customisable frontline, Magento provides to website owner deeply insightful analytic options in order to help grow online revenue as well as attract more traffic, engagement shoppers and drive conversions.
Product Management
Baia Baia applied Product management function in the website which allows admins to take control of all functions related to the product such as price setting, promotion and campaign, analytical reports from specific periods, etc.
Order Management
The function provides Baia Baia’s page admin with a perfect tool in order to manage the order process step by step. Order process will be divided into small details part in a particular order from start to end such as status, processing, payment pending, cancellation or complete.
Imagine
Endless product combinations mean unlimited opportunities for creativity. The brand is chic and fashionable – never silly. Still, it’s always fun.
Freedom
There’s an optimism to Baia Baia – as if the brand itself is an invitation to a world where anything is possible and everything is achievable.
Happy
Baia Baia is a brand about creating instant joy. Making uplifting moments. When customers encounter Baia Baia, their spirits soar.
fashion ecommerce app Savvycom
From the developers’ perspective to user experience
Baia Baia understands that customer is the centre of the business, and with the help from Savvycom, friendly user-functions are built in Baia Baia’s site to optimise UI (User Interface) and UX (user experience) bringing the most convenient online shopping experience to customers.
Multi-store
The highlight function that Baia Baia offers to customers! Customers are able to log-in to different locations to purchase the products.
Each store has a different variety of unique products range from style, materials to prices. Other great functions that drive loyalty from customers include customising tab which allows customers to create their own flip flop by colours, style, pattern and materials; wish lists function is built for users to save “buy later” products if they want to purchase next time.
Online payment
Integrated with Paypal helps to secure all customers’ information during billing transaction in Baia Baia website.
Connect us for various frontier technology services and IT excellence:

  • Phone: +84 24 3202 9222
  • Hotline: +84326752886
  • Email: contact@savvycomsoftware.com
  • Hungry for more? Find out here!
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