It is an undeniable fact that mobile apps are performing a universal role in every aspect of modern life. With this becoming the norm today, the number of mobile app development companies rose sharply to thousands over recent years.
Most of the time, mobile app startups strive to become “different”. Many of them haven’t found much success thus far, most often due to reasons such as lacking a clear mobile app development strategy and long-term trust, which lead to decreased life cycle of their apps. So, what makes a successful mobile app development company?
1. The principle of simplicity
Today, simplicity is the increasingly prominent trend in app design and development. It is important to understand that users need a mobile app to use for their convenience, and thus it should not be too difficult to use or have a stiff learning curve.
Mobile app development companies, when designing and developing apps, should take into account this principle. Regardless of how complex the app could be in terms of hardware and software, power, data storage, it must ultimately be easy to use and interact with.
If users find the app hard to understand and use, the app will be considered a loss. This affects the entire company’s prestige and trust.
2. Don’t rush
One of the more critical mistakes that mobile app development companies may make is trying in hurry to launch the app to catch deadlines. They may use the momentum of communications, or to fulfill a contract on time to gain immediate profit. Hence, they overlook spending time to have evaluation tests and innovations for the app. This leads to a rather risky scenario wherein users feel that the app is “unfinished” and are left with bugs and issues.
Regardless of how fast a company reacts to such a catastrophe, the damage is staggering to its reputation. Users prefer apps to be perfectly functional and polished right from the moment they are launched, and updates are merely for adding further contents or functions to the app, or fix minor, insignificant issues. A major update to address criticism to the app from the user base is enough to hurt their trust towards the developer.
3. Be quick on the feet
Applications can be far from perfect at times, and mobile app development companies must be agile in terms of responding to bugs or customer complaints. Even after launching the app, constant testing and evaluation needs to be performed in the long run to address any issues that may come across and provide a timely fix for users experiencing these issues. Companies must always be ready to deal with communication crises and have a quick strategy in these scenarios.
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Mobile app development heavily emphasizes on changes and constant updates. They differ from the PC market in that they interact directly with users more than computers. They are also much more convenient to use in almost anywhere.
4. Choosing the right path and platforms
Many mobile app development companies dream big since their foundations without showing restraint on budget and funding for developing projects. The span and scope of platforms to develop the apps on normally depend on how much companies are willing to spend first, and their target market operating systems. Sometimes, hitting multiple markets at the same time may not be a wise option due to hardware differences, company budget limitations and a wrong, misleading vision for the app.
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Companies should have clear numbers on customer engagement to look for potential platforms to develop. Apps running on iOS can be popular in some parts of the world. On Android apps, there is already a big difference in other regions. Company leaders in the process must also know how to plan a strategy for a long-term vision with their clients through setting up development milestones.
5. Customer-oriented approach
After all companies create apps for users who look for convenient means to live. Companies should put the customers first in the line of importance. Their apps can be a channel of communication between multiple parties: developers, customers and analysts. This helps keep the app on track for years despite the emergence of more popular apps on the market. It also keeps users from having to suffer constantly the app’s defects if they go wrong.
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In conclusion, creating mobile apps is a work of art. Not only do the apps need to meet standard criteria, but they also need to bring both profit and trust back to the developer companies as well. At Savvycom, gaining clients’ trust as a long-term strategic partner is one of the main pillars of work
David Nguyen – Savvycom Blog
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