Top 12 Web Development Trends To Watch Out For In 2024

The internet has revolutionized the way we connect, communicate, and conduct business. In 1983, the internet was a nascent technology, but it quickly gained momentum, connecting people across the globe. Today, there are approximately 1.58 billion websites and 5 billion daily active users on the internet. Websites have become the digital storefront for businesses, representing their professionalism and credibility. To stay competitive, businesses must continuously adapt to web development trends.

1. Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs) have become increasingly popular in recent years, offering a seamless and engaging user experience across all devices. PWAs combine the best of website vs web application experiences, providing features like offline functionality, push notifications, and fast loading speeds. This web development trend is driven by the increasing dominance of mobile devices in internet traffic, with Statista reporting that mobile devices accounted for 58.99% of global website traffic in 2023.

PWAs will be written with HTML, CSS, JavaScript, React, or Angular in 2024.

2. AI Chatbots

AI-powered chatbots have become increasingly sophisticated, offering businesses a powerful tool for enhancing customer service and streamlining interactions. These intelligent bots can handle a wide range of tasks, from answering frequently asked questions to processing orders and providing personalized recommendations.

This is another significant web development trend fueled by the growing demand for 24/7 customer support and the increasing capabilities of AI and natural language processing (NLP).  

Let’s take a closer look at the future of Chatbots in 2024:

• Web technology has progressed to the point where AI-powered chatbots can provide automated, real-time client assistance. They can answer frequently asked inquiries, handle orders, and so forth.
• AI chatbots are predicted to become even more complex in 2024, employing machine learning, natural language processing, and information retrieval techniques to suit users’ needs and match their behavior.
• Additionally, AI-enabled chatbots help improve the customer experience and support businesses in executing faster tasks by utilizing voice or text interactions.
• They can collect data, respond to commonly asked inquiries, and resolve other difficulties, allowing customers to have a smooth digital experience with a business.

According to statistical predictions and surveys on the latest website development technologies, Chatbot creation is a fast-evolving sector due to a variety of irrefutable benefits (such as better UX, simple purchasing process, personalization, etc.). 

Many well-known B2C organizations now use AI chatbots to assist their clients. According to Forbes, marketers’ use of AI grew by 190 percent between 2018 and 2020, with many of them operating through Facebook Messenger, Whatsapp, and Skype rather than traditional chatbots. In 2024, we may expect more businesses to employ AI chatbots. According to Juniper Research, the chatbot market will be worth more than $110 billion by 2023.

3. Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) are a crucial web development trend for optimizing website performance on mobile devices. AMP technology enables websites to load quickly and efficiently, providing a seamless user experience even on slower connections. This is particularly important in today’s mobile-first world, where users expect instant access to information and services.

4. Single-Page Applications

Single-page applications (SPAs) offer a dynamic and engaging user experience by loading a single HTML page and dynamically updating content as needed. This eliminates the need for page reloads, resulting in faster and smoother navigation. SPAs are a popular choice for web applications that require a high degree of interactivity and responsiveness.

• In simpler words, it’s a web page/site or web application that only loads one document and works entirely within a browser. 
• However, if you want the technical explanation, here you go: Single-page apps (SPAs) are JavaScript-based online applications that load a single HTML page in a visitor’s browser and dynamically update content without refreshing the page.

SPA is one of the web development trends for 2024 since it does not require page refreshing while in use, and the majority of the content remains unchanged while only a tiny fraction of it needs updating. The SPA takes advantage of JavaScript APIs when it comes to changing content.

5. Voice Search Optimization

With the rise of voice assistants like Siri and Alexa, optimizing websites for voice search has become a crucial aspect of modern web development trends. This involves adapting website content and structure to cater to voice-based queries, ensuring that websites are easily discoverable through voice search.

Let’s look at the numbers and see what we can expect. According to Gartner, over 30% of all searches will be completed without the use of a screen by the end of 2021. According to Juniper Research, up to 55% of household equipment will have built-in voice assistants by 2024; therefore, this web development trend in 2024 should be factored into your SEO and company plan.

Consumers are not only utilizing smart speakers for voice searches; they’re also using smartphones and IoT devices. As a result, voice search results will begin to appear higher on search engine results pages and more frequently. As a result, in 2024, businesses will focus on optimizing their products and content strategy for voice search.

6. WordPress Development

WordPress remains the most popular content management system (CMS) worldwide, powering over 40% of all websites. As WordPress continues to evolve, developers need to stay abreast of the latest updates and features, such as the full site editing capabilities introduced in recent versions. This ensures that websites built on WordPress remain aligned with current web development trends.

7. Motion UI

Motion UI is a web development trend that enhances user engagement by incorporating subtle animations and transitions into web design. This can create a more dynamic and visually appealing experience, guiding users through the website and highlighting key elements.

The rise in popularity of Motion UI:

• Motion design options with moving UI components are now available because of AR/VR, social media, and machine-human interaction. It can assist the user in using the app.
• Motion UI provides several motion design options. Motion UI is now primarily utilized for advertising banners and video inserts. However, due to emerging technologies, the entire page will shift in the future.
• Consumers today demand faster and more mobile-friendly digital experiences and richer and more involved ones.

8. Serverless Architecture

Serverless architecture is a cloud-based approach to web development that allows developers to build and run applications without managing servers. This web development trend offers scalability, cost-efficiency, and increased focus on application logic rather than infrastructure management.  

This latest web development technique works like this: developers write their application code as a series of independent functions, each of which can execute a particular activity. After passing the testing procedures, the processes are deployed, together with their triggers, to a cloud provider account.

When a function is requested, the cloud provider either executes it on an existing server or creates a new server to perform it. Developers can concentrate on writing and delivering application code while this web technology trend is separated from them.

9. Dark Mode Standardization

Dark mode has become a popular feature for websites and applications, offering a visually appealing and potentially eye-strain-reducing alternative to traditional light interfaces. Incorporating a dark mode option is a growing web development trend that caters to user preferences and enhances web accessibility.

This feature has already been deployed on Facebook and Twitter. Depending on the reader’s desire or system settings, these apps simplify switching between the two modes. Dark Mode will become the standard in 2024 and beyond as more site developers include a comparable built-in feature to switch between bright and dark modes that provide user with:

• Low-light conditions
• Less “blue light”
• Less energy-consuming
• Ability to minimize eye strain and dryness