10 Easy Steps To Reach More E-commerce Customers

Looking to attract more customers to your e-commerce site? There are many ways you can do this, most of which are relatively easy to implement and will get the results you need most. Every e-commerce site goes through ups and downs, so if you’re ready to implement new strategies to get more traffic you should be able to navigate through the more challenging periods.
Here are 10 easy e-commerce steps to help you reach more customers:

Don’t Overlook Current Customers


Source: Zendesk

It’s a common mistake to assume that slow growth means you need to target more customers. In fact, the opposite is often the case, as reaching out to your existing customers is usually the best way to encourage the growth you desire, with customer retention being a simple way to improve sales.
Returning customers on average buy more items, have higher conversion rates and provide more revenue with each visit to the site. Of course, e-commerce platforms need to expand their customer base to grow, but this is a very expensive marketing strategy, so consider building more brand loyalty with your excising customers before reaching out to new ones.

Improve Usability


Source: Freepik

The easier an e-commerce platform is to use the more customers you can expect to gain. The store should be easy to navigate for customers that know what they want to buy as well as customers looking to casually browse the products.
If possible, utilise website analytics to determine what customers are searching for and how to make these things easier to find. The quickest path is the most appealing to your customers, so by maximising the usability of your store you can ensure people quickly find what they want.
Look towards developing a highly optimised search experience for customers, as you want them to easily find your goods. Otherwise, they may look elsewhere.

Engaging Content


Source: WP Curve

Customers are sick of being constantly bombarded with adverts, so you need to create unique, engaging content that markets your goods in a non-invasive way. Aim to provide valuable content that highlights the benefits your products offer and the solutions they provide. You’ll need to understand your customers for this to ensure you have the right target audience.
Engaging content includes easily readable lists, eye-catching headlines (e.g. ‘how to’), and up to date blog posts on relevant topics. Always ensure content delivery is frequent and unique to maintain engagement with new and returning customers. For reference, you can check out more of our company‘s blog block – perhaps you can find some interesting ideas for your own content! 

A Good Shopping Cart


Source: collectui.com

E-commerce sites live and die with a shopping cart, so make sure customers have a fully functional cart that is easy to operate and navigate throughout the site. Try testing your current cart and asking for customer feedback on how to best improve it.
A simple checkout page is a vital part of a good shopping cart, so look to optimise this page, reducing exit routes and any confusing content that may lead to abandoned shopping carts. According to research from Signal-boosters.co.uk, 62% of smartphone users made a purchase within the last 6 months, and with so many users purchasing on mobile devices it is important to have clean, optimized checkout that displays well on devices of all sizes.
Let’s take a look at Baia Baia, a fashion e-commerce software designed by Savvycom.
fashion ecommerce mobile application
Apart from other functionalities such as Order or Payment, Baia Baia is critically outstanding for its concise, optimal shopping cart which closely follows customers from their product search to “Add to cart” and finally they’re moving on to payment. This guarantees a transparent and convenient process, which reflects Baia Baia’s vision to make online shopping “free and happy” as well as improves customer usability and experience.

Social Media Strategies


Source: Jisc

Make the most of social media marketing to help drive sales and leads towards the e-commerce site. Your marketing team should be using social media networks to publish content, as this helps the content reach a much wider audience than if not published on these sites.
Look to use sites like Instagram, Facebook, and Instagram, as they really cater to visual content that can help increase sales and attract new customers. Post engaging content on social media channels, including photographs, blog posts, and promotions, while using analytics to help direct social media marketing strategies.
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Show That The Site Is Trustworthy


Source: Nikos Mavrikakis

If an e-commerce site doesn’t look the most professional, customers are guaranteed to look elsewhere.
Yet even the most professionally designed sites don’t build complete trust without clearly displaying your cybersecurity processes, so be sure to include all security information clearly on the site.
Only include security badges for the companies you work with, however – this is about building trust not misleading anyone!

Use Video Demonstrations


Source: Sage Academy

Videos are more likely to keep customers on your page, with sites that feature video getting the average customer to remain on the site for much longer – the longer they remain the more likely they are to buy!
People don’t want to be constantly reading, so video demonstrations can quickly provide the necessary information about your site or products.

Photos with Testimonials


Source: Mark Brinker

Customer testimonials help showcase what your product offers better than most things, yet it’s important to include a face to these messages. Otherwise, it’s easier for customers to assume it is fake.  
If possible, add photographs and personal information with any customer testimonial. Customers will believe always these more than testimonials attached to a blank face, as it looks far more professional.

User-Generated Content


Source: yourdigitalresource.com

User-generated content is the process of using content created by customers (e.g. video, blogs, reviews) to market your website. It provides a source of organic content that speaks volumes about your brand, site, or products, typically resulting in more leads.
Social media is great for this, using campaigns on sites like Instagram and Twitter that allow branded hashtags to help spread content and drive traffic towards the site.

Sales and Promotions


Source: advertisingvietnam.com

There is nothing quite like a good sale to help drive traffic to a site and increase sales. Customers love a bargain, so consider offering a limited time sale or special holiday promotions to get more eyes on the site. Worried about the cost of running a sale? Then try increasing the base price before adding a discount.  
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3 outstanding trends that shape Southeast Asia E-commerce in 2019

Once seen as the small fry in the click-and-buy race, Southeast Asia has gradually become an uprising market for online retails thanks to the growing middle class, internet penetration and the flexibility to new opportunities. But what’s there for Southeast Asian E-commerce to expect in 2019? What should this region react to those trends to glow? Let’s take a look at 3 outstanding trends that shape Southeast Asia E-commerce in 2019 to see how the industry is going to be this year.

Global expansion


Since E-commerce exists no physical border, global coverage is not only a trend – but a must if one wishes to compete better

You must have seen countless piles of reports starting with the same recipe “In these days of globalisation” or “At the dawn of globalising”. Boring, rigid, unstirring. I am not going to deny that, because they actually are. However, tedious as they may seem, those phrases are inherently true. To evolve, humans must communicate and collaborate with others for knowledge and skill exchange. The same notion is applied on a larger scale, which demands each and every country be more open to their neighbours to rise. As a result, foreign accessibility is currently much easier, trade barriers are lowered, and expanding businesses outside borders is then an inevitable part of any industry.
Put it in this period of time, the global e-commerce market is expected to grow tremendously in 2019, with Statista predicting that it will surpass the $3 billion dollar mark. Therefore, online businesses need to re-structure their companies to handle the incoming wave of international demand. One way to do this is by testing the water with low-investment ideas, looking forward to making a hit in overseas markets. However, in the context of China-US intense relationship, the real challenge for Southeast Asia is to stay neutral and make smart moves on the world map in order not to bother any of those two.



Customisation gives users a personalised experience and increases brand love

As humans, we all have a sense of regard and inclusion. However, the hustle and bustle lifestyle – an unavoidable part of this century, is now cutting us apart, which increases the feeling of being ignored and uncared about. The contrary of what we want and what we have arisen, therefore, poses a problem in our emotional well-being. As a result, we become more sensitive to acts of interest and touched by the silly littlest acts from surroundings. Taking this insight as to the core, many companies now choose customisation as a means to show their dedication to customers’ cognitive desires and to improve their emotional life.
Products like this are completely based on customer data gathered from interactive quizzes. Starting with personalised emails that use a friendly tone and individual information such as name, location, etc to increase good impressions, now customisation has innovated to self-tailored products. There are various brands now allow their customers to design the product to their references instead of providing them a mass-produced one. This is a smart approach because it not only shows their consideration of customers’ distinctive inclination but also promotes a sense of inclusivity and uniqueness.
Because customisation is linked to humans’ never-changing needs, it will continue being a trend to E-commerce in 2019, 2020 and even many years later. Customers, whose income will rise as the world becomes more developed, will be more willing to pay extra money for customisation. However, because customisation has been on the market for quite a time, companies will need more than personalised emails or self-tailored products to meet the escalating customer expectations. They could either come up with a brand new customisation idea based on the existed insight or looking for new approaches by gaming up their interactive-quizz app for data gathering.

Mobile commerce

Mobile commerce (M-commerce) is the latest trend in 2019

Mobile phones give people the convenience to shop faster, making M-commerce a lucrative land to exploit

According to “The ASEAN Post”, Southeast Asians spend an average of 3.9 hours on their smartphones per day, compared to 2.2 hours per day for people in the United States and 1.3 hours per day in Japan, according to the “We Are Social Report 2018”. Thailand’s smartphone usage is the highest, at 4.9 hours per day followed by Indonesia, with 4.3 hours per day. Those are important figures that point out a new brand trend in E-commerce for Southeast Asia online retailers: buying and selling goods and services over the internet using mobile phones, which is called m-commerce (Mobile commerce) model. With a portable and always-open device like mobile phones, they can access to the internet for shopping from anywhere, anytime without wasting time to start their laptops or PCs. Moreover, mobile applications are also a good means for customers to track on the latest commercial trends, promotion codes, good deals, etc in a more clear-cut and concise way compared to various computer interfaces. Fast, handy and easy to use, M-commerce has all the needed ingredients for a successful online retail venture.
Therefore, the most common options to boost an M-commerce venture are to build a mobile website, to develop a mobile application, or both. Businesses can either build an in-house technical team to develop their own application or simply outsource a well-skilled team from another outsourcing company. Let’s take Crave Vend, a deal app created by a Vietnamese outsourcing firm: Savvycom, as an example. It is an application that simplifies the task of having an online presence and eMenu creation for restaurants owners, and for the hungry people to order food from cravevend.com website and/or from Android/iOS smartphones. It allows a lot of helpful functions: locate food merchants, view merchants rich menu, securely order for delivery or pickup, save favourite items and restaurants, email receipts. It not only brings the idea of M-commerce closer to the customers but also improves customer experiences as well as business optimisation.
Such M-commerce app like Crave Vend is currently adored by the customers and has many potentials to develop, so we are sure to see these business models popping up like crazy in 2019 and may be in a further time.

In case you are looking for a sidekick on the Southeast Asia E-commerce journey, please remember you always have our back. For further discussion and consultation, don’t hesitate to contact us via:

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