3 outstanding trends that shape Southeast Asia E-commerce in 2019
Once seen as the small fry in the click-and-buy race, Southeast Asia has gradually become an uprising market for online retails thanks to the growing middle class, internet penetration and the flexibility to new opportunities. But what’s there for Southeast Asian E-commerce to expect in 2019? What should this region react to those trends to glow? Let’s take a look at 3 outstanding trends that shape Southeast Asia E-commerce in 2019 to see how the industry is going to be this year.
Global expansion
Since E-commerce exists no physical border, global coverage is not only a trend – but a must if one wishes to compete better
Put it in this period of time, the global e-commerce market is expected to grow tremendously in 2019, with Statista predicting that it will surpass the $3 billion dollar mark. Therefore, online businesses need to re-structure their companies to handle the incoming wave of international demand. One way to do this is by testing the water with low-investment ideas, looking forward to making a hit in overseas markets. However, in the context of China-US intense relationship, the real challenge for Southeast Asia is to stay neutral and make smart moves on the world map in order not to bother any of those two.
Customisation
Customisation gives users a personalised experience and increases brand love
Products like this are completely based on customer data gathered from interactive quizzes. Starting with personalised emails that use a friendly tone and individual information such as name, location, etc to increase good impressions, now customisation has innovated to self-tailored products. There are various brands now allow their customers to design the product to their references instead of providing them a mass-produced one. This is a smart approach because it not only shows their consideration of customers’ distinctive inclination but also promotes a sense of inclusivity and uniqueness.
Because customisation is linked to humans’ never-changing needs, it will continue being a trend to E-commerce in 2019, 2020 and even many years later. Customers, whose income will rise as the world becomes more developed, will be more willing to pay extra money for customisation. However, because customisation has been on the market for quite a time, companies will need more than personalised emails or self-tailored products to meet the escalating customer expectations. They could either come up with a brand new customisation idea based on the existed insight or looking for new approaches by gaming up their interactive-quizz app for data gathering.
Mobile commerce
Mobile phones give people the convenience to shop faster, making M-commerce a lucrative land to exploit
Therefore, the most common options to boost an M-commerce venture are to build a mobile website, to develop a mobile application, or both. Businesses can either build an in-house technical team to develop their own application or simply outsource a well-skilled team from another outsourcing company. Let’s take Crave Vend, a deal app created by a Vietnamese outsourcing firm: Savvycom, as an example. It is an application that simplifies the task of having an online presence and eMenu creation for restaurants owners, and for the hungry people to order food from cravevend.com website and/or from Android/iOS smartphones. It allows a lot of helpful functions: locate food merchants, view merchants rich menu, securely order for delivery or pickup, save favourite items and restaurants, email receipts. It not only brings the idea of M-commerce closer to the customers but also improves customer experiences as well as business optimisation.
Such M-commerce app like Crave Vend is currently adored by the customers and has many potentials to develop, so we are sure to see these business models popping up like crazy in 2019 and may be in a further time.
In case you are looking for a sidekick on the Southeast Asia E-commerce journey, please remember you always have our back. For further discussion and consultation, don’t hesitate to contact us via:
- Phone: +84 24 3202 9222
- Hotline: +84 32 657 2886
- Email: [email protected]
- Website: https://savvycomsoftware.com/
