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Category: Healthcare & Wellness

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Mental Health App Development: Cost, Design, Ideas

Every year, the demand for mental health applications grows, especially in a world where lockdown has become the norm due to Covid-19. More and more people have resolved to use stress reliever and meditation app to get through their day at home. However, given the delicate nature of the issues that these apps address, creating one is no easy task. In this article, we will share our knowledge and experience gained from creating our previously developed Mental Health App.

If you’re thinking about doing anything like this or a start-up owner who just happens to be interested in Mental Health App Development, keep reading for tips, recommendations, and obstacles.

1. Mental Health App Market Overview

The state of mental health in America in 2020 is pretty concerning. According to Mental Health America:

  • More than ten million adults in the United States require mental health treatment that is currently unmet.
  • 70 percent of the country’s youth require depressive treatment.
  • The severity of serious depression has increased by 4.35 percent in the last six years.
  • According to statistics, people suffering from mental health disorders constituted 20.6% only among US citizens.

  • Depression leads to mental health illnesses with 3,8% of all population, and the figures are about to increase as people’s concern about psychological issues have risen by over 28% in Europe and the US.

The pandemic is also pushing individuals even more into a mental health crisis. People are could easily suffer from depression, anxiety, stress, or any other mental health problem when they have to stay home for a long period of time with interacting with the outside world.

Also according to an article from PRNewswire The development of mental health apps revenue will grow by 23.7% between 2019 to 2027.

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Why Are Mental Health Apps So Popular Today?

Mental health has been at the forefront of the public’s attention in recent years. And the pandemic has only contributed to our already high levels of anxiety. According to Kaiser Family Foundation research, the number of adults in the United States suffering anxiety and/or indicators of depression doubled during the epidemic.

While the importance of mental health is becoming more widely recognized, many people are still hesitant to seek help from a therapist. There are numerous reasons for this:

  • Inability to afford long-term treatment.
  • Inability to see a therapist regularly due to a lack of time.
  • Lack of flexibility and the need to rearrange one’s schedule to accommodate sessions.
  • Finding a decent therapist is a difficult task.
  • Some countries have limited access to therapists.
  • A view that counseling is only for “crazy” people and “lost causes.”
  • Fear of being found out and mocked.
  • apprehension that a therapist will withhold mental health information.
  • The awkwardness of discussing profoundly intimate problems with a stranger.

Most of the concerns listed above are solved, at least in part, by mobile apps. Mental health applications provide greater flexibility and reduce the need to travel to a therapist’s office. It’s also easier to hide trips to a counselor using an app than hide visits to a counselor.

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2. Types of Mental Health Apps

Mental health is a broad topic, and no software can pretend to cover everything there is to know about it. Any software, whether an app or a website, should not do so – too much information and functionality do any service, be it an app or a website, clumsy and difficult to use.

Instead, it’s more practical for both users and developers to create mental health apps that fall into several categories. Customers benefit from categorization since it allows them to identify suitable solutions more quickly. The following types can be used to categorize mental health apps:

2.1. Mental Disorder Apps

Mental disorder apps are designed specifically for users fighting severe illnesses like depression, bipolar disorder, obsessive-compulsive disorder (OCD), posttraumatic stress disorder (PTSD), eating disorders, and schizophrenia. Apps of this kind usually use proven treatment methods, including cognitive behavior therapy (CBT), mood monitoring, mindfulness, and cognitive skills training.

Digital psychological help providers have significantly changed the mental health niche, offering alternatives to traditional therapy appointments or clinical treatment. Many patients can now feel free and secure with a 24/7 online doctor on their smartphones. Profound medical monitoring and live person–therapist communication make treatment easy for both parties.

MoodToolsMoodKitTalkspaceHappify are believed to provide valuable opportunities for dealing with depression. These are excellent examples of mental health app development as they were designed with the help of therapists and coaches.

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2.2. Mental Self-Improvement Apps

Self-improvement apps aim to check general psychological health and relieve slight problems like stress, anxiety, negative thinking, frustration, and bad habits. These apps bet on meditation techniques or connect users with psychologists to ensure proper self-care solutions.

a. General Mental Health Apps

General-purpose apps specialize in maintaining users’ self-care via mood control and successfully implementing healthy habits. Mental health app developers may include varied features in their products, such as specified questions, community features, and checklists.

The best examples of creating a mental health app for this purpose are What’s Up and 7 Cups of Tea.

For $150 per month, 7 Cups offers customers self-care guides, 24/7 chat with volunteers, and confidential communication with licensed specialists. Simultaneously, the What’s Up app provides a variety of self-care activities to help people cope with stress, anxiety, anger, and other negative emotions.

b. Apps for Addiction Recovery

Fighting bad habits on one’s own can become an unbearable load, so many people need external help to healthier their lives. Apps supporting addiction recovery provide trackers, helpful info, daily reminders, meditations, sharing experiences, and a supportive community. Good mental health apps for addiction recovery include Twenty-Four Hours a DayQuit That!and Squirrel Recovery.

c. Stress and Anxiety Apps

Stress, frustration, and anxiety stand among the most common problems modern people experience. Thus apps helping to tackle these issues are in high demand. With numerous relaxation techniques and effective motivational plans, services guarantee positive results that make their users feel comfortable again. Best applications to overcome stress are CBT Thought Record DiaryMind ShiftStop, Breathe & ThinkSmiling Mind.

Educational resources

Online libraries offering mental health-related materials; self-assessment apps

Mental health trackers

Apps that track users’ emotions sleep patterns, habits, and symptoms.

General purpose self-help apps

Stress and moderate anxiety apps, as well as meditation and mindfulness apps

Mental disorder self-help apps

Apps aimed towards reducing the symptoms of one or more common mental illnesses.

Teletherapy apps

Apps that transfer treatment sessions from offline to online

Therapy supplement apps

When a therapist is involved, trackers and self-help applications are used to treat problems (and can provide therapists access to a user’s data).

Apps connecting patients

Apps resemble social networks or forums where persons with mental illnesses can share their stories and connect with others.

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3. How To Develop Mental Health Apps?

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We’ve developed a tried-and-true method for creating a mental health mobile app throughout the years. Here are the major steps to take from an idea to a successful launch and specific cautions to be aware of in the healthcare market.

Step 1: Discovery Phase

When developing a mental health app, it’s critical to have a clear vision of the type of app you want to make. You can start by answering the following questions:

  • Is mental health the primary issue that the software addresses, or is it a side issue?
  • Will your software cater to a specific user group?
  • Will your app focuses on a specific mental health issue, or will it be a general-purpose software that helps people maintain a healthy mind?
  • Will you make a stand-alone app or one that works in conjunction with in-person therapy?

What kind of app do you have in mind?

Do you want to build a digital library, an assessment app, or an app that actively helps patients with features like meditation, mood tracking, and self-confidence affirmations? Or are you planning to develop a teletherapy app?

Who is the intended audience for your app?

To find the market fit, you must first understand your target audience. Specific mental health concerns are more prevalent in certain demographics. You can make a mental health app for children, teenagers, the elderly, LGBTQ+ persons, immigrants, and others. You might also choose to target the broader public.

Is your software a stand-alone application?

Although severe problems necessitate the assistance of a specialist, an app can still be utilized as a supplement. Apps that track medications, moods, and routines might be used between therapy sessions or during breaks. If designed as treatment supplements, these apps can provide therapists with access to a patient’s data (with the patient consent).

Step 2. Conduct Competitor & Market Research

Approximately 20,000 mental health apps are available in app stores. Although it is not the most significant section of the mobile app market, the fierce rivalry is. One of the most important steps in developing a mental health app is to examine how others have succeeded and failed.

Of course, studying all 20,000 competitors isn’t essential. It’s always a good idea to look into the most successful applications in your sector, but it’s also good to look into a few apps that failed because they might teach you something.

You can use competitor analysis to identify the best and worst practices in your niche.

Step 3. Create A Detailed Plan

A business plan summarizes the study you did to develop a mental health app. Writing a comprehensive business plan will assist you in visualizing what you want to build and how you want it to function.

As you work on your app, you’ll definitely make adjustments to your business plan, but it’s crucial to have as complete a picture as possible before you begin. This will cut down on trial-and-error errors, speed up time to market, and lessen the cost of developing your mental health app.

Step 4. Find The Right Developers

If you’re building an app from scratch, you’ll need to hire:

  • Android and/or iOS developers
  • Server-side developer
  • UI/UX designer
  • Quality assurance specialist
  • Project manager

You can find separate freelancers, or you can hire a full-stack team from a mobile app development company. 

However, keep in mind that medical apps are challenging in ways that require more than just technical knowledge. There are legal dangers specific to mobile apps in the healthcare sector and recommendations from health experts, and requirements from health authorities. This is why we advocate enlisting the help of experts who have worked on health-related apps before.

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Step 5. Build An MVP

Launching a minimum viable product (MVP) allows you to complete the following objectives:

  • Save costs
  • Acquire your first users
  • Test the application on users who aren’t developers
  • Earn early revenue
  • Enhance brand recognition before the full launch

Because an MVP is a condensed form of an app, it is less expensive and faster to develop, and launching your app with the promise of expanding and upgrading it can help you make income and establish your brand online. If you have your own practice, this money can develop further, and online recognition can lead to offline clients.

However, the most significant advantage of an MVP is the opportunity to get honest feedback from users who are interested in the app. When developing an app to assist people with mental problems, feedback is even more vital. A disruptive UX or sluggish performance will be even more of an issue for users who come to your app to feel calmer than it would be for the average user in other sorts of apps.

Step 6. Monitor & Analyze Performance

Whether you release an MVP or a full product, the launch is only the beginning of your app’s journey; there’s still much work to be done.

For a mobile app to remain relevant, it must be updated and improved regularly. And, in order to create updates that are beneficial to your audience, you’ll need to understand what keeps users coming back and what drives them away.

You’ll be able to make better decisions about prioritizing features, updates, and sales techniques if you track user engagement numbers.

Step 7. Marketing Campaign

It’s difficult to exaggerate the value of marketing in terms of app performance. To attract users, you’ll need to advertise your mental health app wisely, even if it’s one-of-a-kind — perhaps it takes an original approach or offers a unique combination of features.

There are a number of ways to market your mental health mobile app, but we have narrow them down the some of the most significant:

  • Social media advertising
  • App store optimization
  • Content marketing on your company’s blog and on third-party platforms
  • Press coverage in relevant publications
  • Hiring influencers to advertise your app
  • Noticeable presence on social media and mental health forums

Your marketing team will assist you in selecting a suitable strategy and marketing channels for optimum exposure based on the behavior and expectations of your target audience.

Step 8. Continue To Update Your App

Any app that does not receive upgrades and updates and those that do not keep up with advances and trends will eventually become obsolete. That’s why it’s critical to keep track of your mental health app’s performance, make data-driven improvements, and roll out updates to keep users engaged after it’s launched.

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4. How Do Mental Health Apps Make Money?

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Just like any other apps out there, these are the monetization options you can choose from for a mobile app:

  • Ads
  • Subscriptions
  • In-app purchases
  • Freemium
  • Paid downloads

Ads are not suggested for monetization in mental health apps due to the unique nature of the experience and the risk of agitating users.

Users may find in-app purchases irritating if there is a lot of material that must be purchased individually.

If your company is directly involved in providing mental health therapy and you already have a reputation and strategies to obtain app users from your clients, paid downloads are a viable choice.

Subscriptions & freemium are the two most common monetization options:

  1. During the trial period of subscription-based apps users often receive access to all content . The trial period for prevalent mental health applications can last up to two weeks.
  2. The freemium model allows users to access some content for free while paying for access to the full scope of information through a subscription or a one-time purchase.
  3. Paid downloads provide more money at once but not overtime, whereas subscriptions provide a minor but constant money flow. The optimum monetization model will be determined by your business model.

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5. Mental Health App Features & Notices

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Some of the elements listed below may be more significant than others, depending on the type of mental health app you’re creating.

5.1. Onboarding

It’s critical to take your consumers through the program step by step, describing the features simply but clearly. You might want to explore using animated “assistants” to add some emotion and care, and you can engage a professional to design your instructions in a way that considers your users’ individual needs.

5.2. User profile

Shortcuts to key elements like user data, progress, most-used features, and settings should be kept in a user profile.

5.3. Settings

It’s critical for users of mental health apps to be able to customize their experiences. Users should be able to customize the volume and frequency of notifications, select a theme (if one is available), and so on.

5.4. Notifications

Push notifications can be used to remind users of upcoming tasks or gently entice them to open the app by asking how their day is going.

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5.5. Meditation

Meditation and mindfulness are frequently advised for anxiety, post-traumatic stress disorder, or panic attacks. Audio for guided or unguided meditation can be added to your app’s functionality.

5.6. Mood Tracking

A mood tracker is beneficial for persons who suffer from depression, bipolar disorder, or other mood disorders. Users can gain some control over their conditions and possibly address mood-altering causes by recording their moods.

5.7. Journaling

Journaling is frequently associated with mood tracking, and for some people, it can serve as a substitute for meditation as a relaxing activity.

5.8. Sleep Tracking

Sleep disorders are common in people with a variety of mental health issues. You might include a simple tracker or a more comprehensive one that allows users to note suspected causes of tiredness or insomnia (e.g., medication, agitating activities).

5.9. Medication Reminders

If your app is for mental health conditions that require medicine, adding customizable reminders for users to take their medications will be advantageous.

5.10. Trigger Checkers

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Users can cope with their disorders by writing down the triggers that produce anxiety, panic attacks, or depressive episodes.

5.11. In-app Support

Many apps benefit from chatbots that handle issues, but for those who are battling with mental health, genuine and competent human assistance is a superior option because the human mind is too complex for bots to comprehend.

5.12. Community Features

Peer support can be the most valuable resource available to someone experiencing or recovering from an episode. Patients can cope better if they know they’re not alone.

5.13. Gamification

Switching focus away from triggers to an eye-pleasing game can help people relax down. We do, however, advise care when it comes to gamification: competitive games or leaderboards might negatively impact users’ spirits.

5.14. Affirmations

Inspiring quotes and affirmative words can lift a person’s spirits and aid in the fight against despair and anxiety.

5.15. Favorites

Allow users to save their favorite features or information for quick access from their profile or home screen, reducing the user journey and improving the user experience.

5.16. Matching Patients & Therapists

For teletherapy apps, you’ll need the ability to connect users with therapists depending on the problem they’re having and the therapists’ qualifications, fees, and schedules.

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5.17. Dashboard For Therapists

A therapist dashboard is required for apps that connect therapists with patients. It will also require its own set of features. It might also be a separate app with a back end that connects to the patient app.

5.18. Sharing

Sharing moods and/or activities on social networks or messengers functions similarly to community features in that it fosters a sense of belonging and encourages individuals who care about the user to offer assistance.

5.19. Artificial Intelligence & Machine Learning

Because it can offer activities and content tailored to users’ habits and tastes, machine learning can make your mental health app more engaging.

5.20. Admin Panel

You’ll need an admin panel to add or update content and monitor activities. The most common format is a simple web page.

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6. Is your Application HIPAA Compliant?

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Know how to design a compliant mental health app if you want to make a successful one. To protect user privacy, different countries have enacted essentially identical standards and regulations.

  1. USA – Health Insurance Portability and Accountability Act or HIPAA
  2. European Union – General Data Protection Rules or GDPR 
  3. United Kingdom – Data Protection Act 
  4. Canada – Personal Information Protection and Electronic Documents Act

They want to make sure that developers are also aware of privacy and data sharing issues while learning how to make a mental health app. Because a medical record or history is personal to a person, it must be protected and safeguarded.

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7. How Much Does It Cost To Develop Mental Health App?

In this article, we’ve showed you a variety of mental health-related apps. And it would be a lie to claim that there is a single price that applies to all of them. However, we can provide estimates for development timelines and required specialists, which are the two aspects that have the most impact on costs.

The team you’ll need to develop a mental health app consists of:

  • Project manager
  • UI/UX designer
  • Android developer
  • iOS developer
  • Backend developer
  • 2–3 quality assurance specialists

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A mindfulness app with extensive features like monitoring, analysis, audio content, and a bespoke admin panel, in our experience, can take a year to develop and cost anywhere from $80,000 to $150,000. However, we’re talking about an entire app, not an MVP.

A simplified self-assessment app can be constructed in two to five months (depending on the complexity of the evaluation) and will thus be much less expensive.

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How to Make a Social Media App? Must-have Features & Costs

Social media apps have already taken over a large portion of our lives and the app market, and their number continues to rise. In 2020, the global social penetration rate reached 49 percent, with East Asia and North America having the highest penetration rate at 71 and 69 percent respectively, followed by Northern Europe at 67 percent With the growing number of smartphone users worldwide, new opportunities for social media app development with more advanced features have emerged.

To say that social media is a global phenomenon is almost an understatement, as the number of worldwide social network users is expected to grow from 3.6 billion in 2020 to around 4.4 billion in 2025, around a third of the entire global population.

As a result, many entrepreneurs can’t pass up the opportunity to participate in the booming market and are considering developing new social media platforms. Follow us as we will show you how to make a profitable social media app in this article.

1. Understanding Social Media & Social Media Apps Market

“Social media are interactive technologies that allow the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks. While challenges to the definition of social media arise due to the broad variety of stand-alone and built-in social-media services currently available, there are some common features:

  1. Social media are interactive Web 2.0 Internet-based applications.
  2. User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.
  3. Users create service-specific profiles for the website or app that are designed and maintained by the social-media organization.
  4. Social media helps the development of online social networks by connecting a user’s profile with those of other individuals or groups.” – Wikipedia

The term “social media” refers to how people interact in virtual communities and networks by creating, sharing, and/or exchanging information and ideas.

With a total user base of 4.48 billion social media users worldwide in 2021, the social media and social applications industry is currently one of the largest. This equates to 56 percent of the world’s total population. You can definitely find your niche with such a large user base. The most exciting aspect is that the number of users grows year after year, with a steady 13.1 percent increase in the user base. If the percentages don’t impress you, consider this: 16 new social media users are added every second.

This industry, however, can boast of audience retention in addition to the number of users. These users spend an average of two and a half hours per day on social media. And 99 percent of users spend this time on their mobile devices using social media apps. As you can see, this is a rapidly expanding industry with a large user base, and the trend is unlikely to reverse in the coming years.

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2. Types of Social Media Apps

Let’s start by defining the different types of social media apps. This will assist you in determining which niche you will enter and which major competitors will be waiting for you there. The following are the most common types of social media to be aware of:

2.1. Social network apps

They’re used to connect and communicate with other people over the internet. These social networking apps can be used for personal or professional communication (Facebook, Twitter) and LinkedIn).

2.2. Media sharing networks

Users of such social apps can share a variety of media files (photos, videos, GIF files, etc.). Instagram, Snapchat, YouTube, Vimeo, and Imgur are the most well-known examples of this type.

2.3. Networks for consumer reviews

Customers use social media apps like these to find and review businesses with which they have had dealings. One of the most well-known examples in this category is Yelp.

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2.4. Community and discussion forums

These platforms are excellent for posing questions and receiving responses, as well as sharing news, ideas, insights, and experience. Of course, Quora and Reddit are the best social media apps in this category.

2.5. Bookmarking and content curation networks

These apps allow users to share their own content as well as discover and save the content of others. This category of social media includes apps such as Pinterest, Mix, and Flipboard.

2.6. Blogging and publishing platforms

Users can create their own blogs and post content on these social media platforms. Tumblr and Medium have become extremely popular in recent years, with thousands of people posting daily.

2.7. Interest-based networks

People with similar interests are brought together through this type of social networking. On such platforms, users can share their interests and experiences. Check out sites like Goodreads or Last.fm for some ideas.

2.8. Anonymous social networks

Teens particularly enjoy this type of social network because it allows them to communicate anonymously with one another. Whisper, Ask.fm, and Hiddenpost are some of the most popular social media apps in this category.

As you can see, social media apps come in a variety of shapes and sizes. These categories are important because they define the key features of the apps that belong in them. Once you’ve decided on a course of action, make sure you’ve thoroughly researched and analyzed your options.

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3. Social Media App Development – Basic Features to focus on

To calculate the cost of social networking app development, you need to consider the required features since they affect the price significantly. These features should fulfill the expectations of your target audience and solve their problems. There are two main types of features — MVP and advanced.

Must-have or MVP features are basic functionality to satisfy user needs and offer them an appropriate user experience. Launching an MVP version of the social media app and first feedback before investing more money in the idea is expected. It allows understanding of what features need improvements. After that, you add several advanced features.

You have more chances to get investments with an MVP since a working social media app makes stakeholders trust you more.

3.1. Sign up

You should offer users several registration options. For example, you can integrate such options as email and password, phone number, and password. Adding the ‘Forgot password’ feature is necessary to make a social media app more user-friendly. In the case of technologies, developers can use Facebook or Google SDK. It’s also possible to choose between signup via phone number or SMS verification.

3.2. User profile

Depending on a social app type, you should let users create various profiles. This screen should have such options as contacting other users and viewing their media files or posts. A thoughtful profile can make customers subscribe, so you need to consider user experience and page layout.

3.3. Search

Users need a comfortable search bar to find friends or bloggers to follow. For example, make it possible to search by tags, user names, and location.

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3.4. Newsfeed

This feature helps users stay tuned. All updates and new information from friends and communities are located here. It’s possible to integrate this feature as Instagram did. In this case, the news feed becomes a home screen of the social media app.

3.5. Chat

How to create a social media app and not fail? It’s required to add a convenient chat feature. Sending messages, photos, or video files is vital for any social network. It’s possible to integrate group chats and channels to let users chat with two users. It’s common to use socket.io to develop scalable chats.

3.6. Add post

Such social media apps as Instagram or Facebook offer to create posts with different content (photo, video, or text). So, users need to have an opportunity to add photos or videos from the gallery or take pictures with a smartphone camera. After that, they can create a short description and post it on social media.

3.7. Push notifications

There are various push notifications users can get like a new pоst from the community they are subscribed to, a new message, a reaction or comment to their post, etc. Push notifications are suitable for user engagement, and developers choose FCM to develop push notifications.

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4. Social Media App Development – Advanced Features to focus on

4.1. Augmented reality and face filters

The trend-setters here are Snapchat, Instagram and TikTok. The funny face filters are still popular, and they don’t appear to be going away anytime soon. To make a social media app more unique, you can integrate various filters and effects into the photo or video. For example, Instagram and Snapchat have a bunch of AR filters, from the dog’s ears to beauty masks. Exciting filters help attract users to your social networking app. To add AR filters to the social media app, developers need to use ML Kit and ARCore. AR technology offers a unique user experience.

4.2. Artificial Intelligence and chatbots

During the forecast period from MordorIntelligence of 2021-2026, the AI Market in Social Media was valued at USD 815.33 million in 2020 and is expected to reach USD 3,714.89 million by 2026, with a CAGR of 28.77 percent. One of the most important sources of customer intelligence data is social media.

4.3. Live streaming (Live Videos)

This feature is already available in the most popular social media apps. Users would rather watch live videos than read social media posts. Because people nowadays prefer to watch rather than read, video content is more popular than written content. It’s due to their lack of time and the fact that visual information is easier to comprehend.

4.4. Story content

It’s the type of content that stays on your feed for up to 24 hours before disappearing. Once again, Snapchat and Instagram are at the top of the heap. The amount of time people spend on these social media apps daily has increased due to stories. Isn’t it an excellent way to attract users?

4.5. Editing

It’s good to offer users to edit their pictures in your social media app. For example, you can provide such options as crop and rotate images, remove unnecessary objects, create a collage, and more.

4.5. Location-based content

One more exciting feature of a social media app is providing content according to the user’s location. The app analyses the place and shows content posted by other users in the exact location. Also, users can add their whereabouts to the photo or video.

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5. Social Media App Development

5.1. Social Networking App Basic Guidelines

If you’ve done your research and have all of the materials you’ll need to build your own social network (a mind map, functional specifications), the first step you’ll take with your development team is UX/UI design.

If you want to learn how to make a social media app that looks and feels good, you should first learn some basic design requirements for your future product. These are pieces of advice based on some industry trends, designers’ experience, and related researches, if I’m not mistaken. Also check out how to make a voice over video for your unique social post!

Nowadays, all social media apps should follow these simple guidelines:

  • Use blue shades because this color isn’t considered obnoxious.
  • On every screen where they are required, use the same navigation bar with search functions, notifications, and a profile icon.
  • For users to feel comfortable using the app on their device, the entire design of the app should be adapted to a specific platform (there are design guidelines for iOS and Android). At the same time, your app’s key features should be consistent across all platforms. If a user switches from iOS to Android or vice versa, it is necessary to ensure a consistent user experience and feel.
  • To make the user experience similar on any device, a smooth transition from a web app design to a mobile app design is required.
  • Round profile images help to focus on a user’s face, making it easier to remember or distinguish them from the crowd.
  • Posts can be scrolled indefinitely.
  • Simplicity in design and a focus on user content
  • Possibility of expressing oneself through design (custom opportunities like changing a profile picture, cover image, or even profile colors)
  • Users and relevant content can be found easily.
  • Quick sign in or app entry without registration in the early stages to allow users to learn more about your product.

Overall, the quality of your social network design will be largely determined by the designer you hire. Nonetheless, the aforementioned best practices will assist you in finding a happy medium between what you want and what your design should be.

Making designs for the full app version is a good way to design the first (basic) version of your custom app (social media apps included). It’s critical to take a broad view of your project, plan for possible interactions, and create an appropriate app architecture. When your development team sees the big picture, it’ll be clear how to make the social media app you want. They decide which features to save for later versions and which can be implemented in the first version of the app.

Learn More On: Fitness App Development: Features, Trends and Costs

5.2 Features of Social Media App Development

Social Media App Development Savvycom 1

Even though every case is different and every social media app should have at least one unique feature to set itself apart from its competitors, there are a few essential functions that every social media app must-have. The following is a list of features that are recommended for creating a basic social media app:

Social Media App Feature Description Notes
Social authorization Users can register/login via a social network
  • One social network – Facebook or Twitter or G+ (two or more networks influence the estimate)
  • Transfer of account photo and full name included
  • Creation of Facebook developer accounts (develop, staging, production)
  • Facebook review process and support communication are handled by a project manager and not included into the estimate
Feed Users can see a feed with posts by one criterion/logic (basic)
  • Each next criterion/logic influences the estimate
Post creation Users can create posts (basic)
  • Text, photo, geolocation
Post likes Users can like and unlike post  
Social notifications Users can like and unlike post
  • New likes, comments on your posts, new friends
  • Automatic refreshing of displayed data on the fly should be implemented additionally
  • Push notifications in background are not included (should be implemented additionally)
User profile Users can manage a profile (basic)
  • Personal information (text fields, birthday, gender), one photo
Search Users can search for one type of entity by one criterion
  • Each next entity influences the estimate
Chat Users can chat (basic)
  • List of chats
  • Send a text message or image, list of messages (with time and a user avatar)
  • Push notifications for new messages and new chats
Push notification module Integration of a module for push notifications (hidden for users)
  • Unsubscribe from push notifications if a user is logged out
  • Specific push notification implementation influences the estimate
Analytics Basic integration with analytics (hidden for users)
  • One Analytics tool (except Fabric)
  • Flurry or Google Analytics/ Firebase or MixPanel
  • Basic SDK configuration (minimum analytics
  • OS versions, devices etc.), screen tracking for Android
  • Develop, staging, production
CMS: Admin authorization Admins can register, log in, and log out
  • Log in, log out
CMS: Admin management Admins can manage other admins
  • CRUD on administrators
  • Full name, email
CMS: User management Admins can manage users
  • Basic sorting, filtering and searching (by name, by email, by ID) included
CMS: Reported user management Admins can manage reported users
  • One entity (a photo or user or post), each next entity adds % to the estimate
  • Can be removed
  • Sorting by amount of claims

6. How to Monetize Your Social Media App?

So, how do you monetize your social media application? To stay in the market for longer, you’ll need a solid monetization strategy. To get you started, here are some techniques.

6.1. Direct Sales

Make direct sales to your social media audience if possible. You’ll need to strike a balance between too much self-promotion and a good mix of interesting content and a good product. Consider direct sales if your product has a visual nature—and visual appeal, such as interior design, fashion, or real estate.

6.2. Video Marketing (Ads)

You can make money with video marketing in a variety of ways. Ad revenue from views, affiliate marketing, and influencer promotion are all examples of this strategy. The video content can be product-centric, resulting in high engagement and viewership, which aids in the development of a large audience and the creation of appealing brands. The videos on YouTube receive millions of views, implying that they generate passive income. Check out how you could make use of subtitling translation services for the best Video Marketing Post!

6.3. Lead Generation

Converting potential social media customers is another important monetization strategy. There are numerous ways to generate leads using social media, which can be overwhelming. Still, the most important takeaway is to provide something appealing, engaging, and valuable to your potential customers as they enter your sales funnel.

You can monetize your social audience in a variety of ways, and you can choose the ones that work best for you. With ever-increasing interests, occupations, and hobbies, new platforms to bring people together are needed. If you have a great idea for a social media app, now is the time to put your efforts together to make it a reality.

Check out our guide to learn about different mobile app monetization models. So go ahead and get started, and watch your social media app transform into brilliant digital solutions.

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7. How Much Does It Cost To Build A Social Media App

Social Media App Development Savvycom 2

Budget estimation is probably one of the most crucial part of any software development and the costs of social media app depend on a few facets, such as:

  • Number of features
  • Technology stack
  • Timelines set
  • The project design (UI/UX design, custom development)
  • Project management
  • Quality assurance
  • Business analysis
  MVP App Medium App Sophisticated app (1+ Platform)
UX/UI Design $5,000+ $15,000+ $25,000+
Custom Development $40,000+ $95,000+ $200,000+
Quality Assurance $5,000+ $15,000+ $25,000+
Project Management $7,500+ $15,000+ $35,000+
Business Analysis $2,500+ $10,000+ $15,000+
Total setup $60,000+ $150,000+ $230,000+
Time 3 to 6 months 6 to 9 months 9+ months

Please keep in mind that these cost estimates for social media app development are estimates only. They only give you a general idea of how much you’ll need to start a social network. Trying a lean approach is also considered to be one of the best practices to save money. As a result, you can create an MVP for a social media app. However, because each case is unique, it is best to seek professional advice, contact us now to get your free tech consultation and estimated quote.

8. Social Media App Development Company

Even if you know exactly how to build a social network from the ground up, that doesn’t mean the process will be simple and quick. Famous social media apps such as Instagram, Facebook, and Twitter were not created overnight, so be patient and take small steps. Making a social media app and turning it into a successful product in this manner is a wise decision.

Our team has expertise in creating social network apps among which is Wanna Train project. This app is a fitness platform that helps to track, find trainers and share your gym, body building adventures with like-minded people. It allows logging your personal training logs, share them with friends. Wanna Train is available on both Android and IOS with core features. You may check the Case study of Wanna Train on our Behance Showcase and find there links to download the app on Google Play or App Store.

Savvycom – Your Trusted Tech Partner

From Tech Consulting, End-to-End Product Development to IT Outsourcing Services! Since 2009, Savvycom has been harnessing the power of Digital Technologies that support business’ growth across the variety of industries. We can help you to build high-quality software solutions and products as well as deliver a wide range of related professional services.

Savvycom is right where you need. Contact us now for further consultation:

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Fitness App Development: Features, Trends and Costs

Everyone’s top priorities have always included health and fitness. Back in the day, however, staying fit and on-trend was more difficult due to the difficulty of finding fitness coaches who you would enjoy working with. Fortunately, since the dawn of the digital era, the fitness industry has undergone a full digital transformation makeover as well. Since then, health and fitness app development have marked a variety of approaches, from cultivating healthy diets to weight loss exercises with only one tap on their smartphones.

Follow us and uou’ll learn about the latest features and get a step-by-step guide to creating a fitness app. You’ll also get an estimate for the cost of developing a fitness app. But first and foremost, let’s talk about the basics.

1. Fitness App Industry & Casestudies

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1.1. Fitness App Industry & Market: Why Would You Make A Fitness App?

The fitness app market is expected to reach $14.7 billion by 2026, according to a study published by Market Watch in January 2019. The market is expected to expand at a CAGR of 23 percent over the forecast period. According to a Statista report, the Fitness segment’s revenue reached $17,963 million in 2020, and it has continued to expand rapidly.

As a result, revenue is expected to increase at a CAGR of 5.0 percent from 2019 to 2023, resulting in a market volume of $20,499 million by 2023. As a result, the fitness application market grows and is expected to expand as new health and fitness features emerge.

Also, from Statista, health and fitness apps were downloaded globally 593 million times in the first quarter of 2020. Health and fitness apps are expected to produce 656 million downloads by the end of the second quarter of 2020. Health and fitness apps were only downloaded 446 million times in the same quarter last year.

The global coronavirus pandemic, which has caused consumers to stay at home and restructure their exercise regimen and general lifestyle practices, is primarily to blame for this rise.

Learn More On: 10 Best Mobile App Development Companies In Vietnam

1.2. Fitness App Types & Casestudies

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Fitness App Example

Each type of fitness app has a notable casestudy that we would like to show you:

  • In 2020, Fitbit led the activity tracking category in terms of new installs (4.8 million) and average daily active users (1.5 million).
  • Since September 2020, MyFitnessPal has been the revenue leader among nutrition and diet apps, bringing in over $1.44 million.

Wanna Train | Premier Fitness Platform | Built by Savvycom

2. Fitness App Development: Key Features

Are you unsure what features to include in your exercise app? Each fitness app development serves a different purpose and provides its users with special features. However, there are some basic features that a fitness app must have in order to be more user-friendly and accommodating. We’ve put together a list of fitness apps’ must-have features.

2.1. Onboarding

When you need to explain app features or give instructions to new users, onboarding really comes in handy. (If your app is straightforward, you can skip this step.) When users interact with your app, you can provide onboarding by showing two to eight screens, adding a 60- to 90-second video tutorial, or sending in-app prompts. On Dribbble, you can see examples of onboarding.

2.2. Sign-up & Login

Allow users to sign up using their Facebook, Google, Twitter, Instagram accounts or other social media accounts that suit your target audience, as well as their own personal email addresses.

Have a Project Idea in Mind?

Get in touch with Savvycom’s experts for a free consultation. We’ll help you decide on next steps, explain how the development process is organized, and provide you with a free project estimate.

2.3. User profiles

Users enter personal information such as their name, age, height, weight, gender, and fitness level when creating a profile. Both app developers and users will benefit from this information. It assists app developers in creating apps that match users with customized workout routines and track their sporting activity. A user’s profile gives them easy access to subscription plans, as well as a history of completed exercises, progress, bonuses, and other information.

2.4. Goals

Setting goals is an important aspect of any fitness app. Allowing users to set objectives and goals is motivating because it translates into a goal tracker that will help them achieve their fitness goals without fail.

2.5. Synchronization with wearable devices

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Smart watches have became increasingly popular for the past few years

Which the rise of smart watch and other wearable devices like Apple, Samsung and Xiaomi, your Fitness App should ultimately be able to connect and synchronize with them. To combine data from fitness trackers and your fitness app, you can use the HealthKit and GoogleFit APIs. Apple Watch and Android smartwatches can be synced using the watchOS and Wear OS operating systems.

2.6. Workouts & exercises

Photos, 3D animated models, and video illustrations can all be used to illustrate exercises and workouts. Allow users to make their own workouts, use a standard set of exercises, or combine the two. You’ll need an organized and searchable content library for this.

2.7. Activity tracking

Your app can obtain activity tracking data in one of two ways: from smartphone sensors or by integrating with any wearable tracker. Smartphones allow your app to show the number of steps taken, the number of stairs climbed, the distance traveled, the speed, and the direction traveled – a noteworthy app can be mentioned here is Samsung Health. To sync with fitness wearables and measure other parameters like heart rate, sleep quality, or body temperature, you’ll need to add third-party APIs. You should also inquire about the parameters that users want to track.

2.8. Audio/video player

Kokkiri | Savvycom | Meditation App

Kokkiri | Meditation App | Created By Savvycom

Exercises, workouts, running, yoga classes, meditation — audio/video podcasts with a trainer’s voice, a soundtrack, or a video tutorial can guide you through a variety of fitness activities. Users should be able to leave feedback, bookmark/favorite/like tracks, and return to them later in your fitness app player.

Learn More On: Mobile Banking Application Development: Features & Cost

2.9. Product & recipe database

Access to a large database of products and healthy recipes, analysis of nutrition values, and data on ingredients received through a barcode scanner are some of the most compelling features of nutrition apps. Nutrition APIs are required to provide this functionality to users. Allow users to manually add goods to your app that they don’t see.

2.10. Workouts customization

Within your app, users can make their own workouts, meditations, exercise sets, recipes, or diet plans using a customization feature. This feature on paper might take a lot of work but in a user-centric world, your customer should be put in top priority.

2.11. Push notifications & reminders

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Push notification is probably the most important feature to have in any app

The right text delivered at the right time will boost an app’s retention rate by three to tenfold. Push notifications for fitness apps should contain no more than 90 characters and be sent between 7 a.m. and 8 a.m. or 12 a.m. and 2 p.m., according to Business of Apps. If your app allows users to customize the timing of reminders and push notifications or in some cases to turn off notifications completely, that’s a plus.

2.12. Recommendations

Machine learning algorithms can be used to provide personalized recommendations based on a user’s preferences and/or viewing history. Artificial intelligence (AI) enables an app to build customized fitness programs with dietary plans, and it has a good chance of outperforming any human personal trainer when it comes to accurately adjusting personal workouts.

2.13. Profile Settings

Users can change their passwords and emails, alter their notification settings, and deactivate their accounts using this feature.

2.14. Support & Customer Services

Users will appreciate a chat feature in a workout app where trainers provide real-time advice or consultations. If your app doesn’t have live chat options, consider combining a chatbot with pre-programmed responses. Nevertheless your app should include contact information that users can have access to at anytime, it not only increase your trust but also help at gathering much needed feedbacks.

2.15. Payment feature & method

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A secure payment method greatly increase trust

The need for a payment feature is actually self-explainatory. How can you make money from your app if you don’t have it? Integrate a payment gateway into your app, such as PayPal, Visa, etc.

3. Choose The Monetization Model For Your Fitness App

Of course, you must ensure that the fitness application you are creating can provide you with positive results. You can monetize your app in a variety of ways. You should include the following in your fitness app to generate profit or income:

  1. Paid Apps – Users must first purchase your fitness app in order to benefit from it. Offering a free trial is one strategy you can use, and if they know the value of your app, there’s a good chance they’ll pay for it or subscribe to keep using it.
  2. In-app Purchases – If you want to create a free fitness app for users, you can still make money by encouraging them to buy something in the app, such as an advanced feature setting or premium content that they can only get if they buy the feature.
  3. Advertisements – Other fitness companies may be interested in partnering with you and running advertising campaigns in your app, which you can charge a cost-per-mile commission for.
  4. Free Apps – It’s a freemium model. Your users can use the basic features of your app for free, but you can charge for the premium features. A premium subscription model is another name for this type of business model. Basic features are free, but advanced fitness plans or personal coaching services are not.

Fitness App Monetization | Savvycom
The paid subscription model is, according to Statista, the most useful and profitable monetization model. However, you are free to make your decision based on your company’s objectives and app. In any case, during the discovery phase of development, you can choose a business model for your app.

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4. How Much Does It Cost To Make A Fitness App?

An outsourcing fitness app development company will only give you a rough estimate of your workout app development cost based on their previous experience with similar projects at first. After you’ve gone through the concept validation and UX strategy stages of development, they’ll be able to give you an accurate estimation. Regardless, here at Savvycom we’ll talk about the price.
Your minimum app development team for a fitness app should include:

  • QA engineer
  • Project manager
  • UI/UX designer
  • iOS developer
  • Android developer
  • Backend developer

So, how much does it cost to make a fitness app? Fitness App Development cost on average is $63,770, based on a $35 hourly rate and 1822 hours of work. But that is just for MVP (Minium-viable-product), contact us to get your free consultation now!

5. Fitness App Development Stages

Stages of Fitness App Development | Savvycom

5.1. Discovery

At this point, your mobile app development team performs preliminary market research to determine whether or not your fitness app idea is marketable, and if so, what can be done to make it so. You’ll brainstorm with a product manager, designer, and project manager to:

  • Make a vision for your app that includes challenges, solutions, requirements, rivals, acquisition channels, your app’s unique value proposition, and revenue sources.
  • Consider the logic behind your fitness app.
  • Make a list of epics based on the main functionality of your app.
  • Make a drawing of your prospective customers.
  • Create a table with epics and potential user stories.
  • Make an idea for your fitness app’s navigation.

Learn More On: The Essential Guide To Software Development Services

5.2. Idea validation

Validation of an idea You analyze problems that your app will be able to solve during the discovery stage. You should check the solutions your app can provide during the idea validation stage. A product/project manager, UI/UX designer, iOS and/or Android developer, backend developer, and quality assurance engineer are all required to accomplish this.

5.3. UX strategy

At this point, your development team is working on a comprehensive app interface and screen relationships. You’ll need to recruit the entire app development team for the UX strategy stage to:

  • Create a data structure and interconnections in an information diagram.
  • Make a high-fidelity app prototype with an interactive interface that shows where all of your app’s control elements are.
  • Make a rough project plan with assignments and deadlines.
  • In terms of details and functionality, a high-fidelity prototype is the closest match to the final design.

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5.4. Design and development

Your app development backlog is split into sprints during the design and development period, which are typically two weeks long. A project manager’s job is to prioritize tasks, track their progress, and keep track of the backlog.

  • The style guide is approved for use in any part of your project during the design concept sprint.
  • The team describes the design of functionality, refines documents, and sets up the technical environment for the next sprint during the technical setup sprint.
  • The app is developed during a development sprint, and a project manager plans the next sprint and creates documentation.

5.5. Testing and improvement

This stage also necessitates the participation of the entire app development team. When you get a fully functional fitness app, the testing and improvement stage ends, but it resumes if you decide to make a change.

  • KPIs for mobile apps are being tracked.
  • Taking input from users and analyzing it
  • Identifying the faults in an app
  • Fixing flaws
  • Enhancing the app’s functionality

Learn More On: Software Project Estimation: The First Step To Success

6. Final Words on Fitness App Development

Remember the following when developing a fitness app:

  • To keep attracting and retaining users, provide the best fitness app features.
  • In terms of exercise variation, tips, and techniques, workout apps must be adaptable.
  • Integrate wearable fitness devices and cooperate with their manufacturers for improved fitness results, not to mention the cost-effectiveness of this method.

Fitness app development, like any other type of app development, can be difficult. It is, nonetheless, effective and worthwhile if you ensure that the fitness app of your choice includes the best features that will be of value to users in the long run. To do so, make sure you can provide people with customized workout plans that are tailored to their specific needs. It’s more likely that your fitness app will stand out and succeed if you have the sincere intention of assisting users in achieving their fitness goals through various features.

Savvycom – Your Trusted Tech Partner

From Tech Consulting, End-to-End Product Development to IT Outsourcing Services! Since 2009, Savvycom has been harnessing the power of Digital Technologies that support business’ growth across the variety of industries. We can help you to build high-quality software solutions and products as well as deliver a wide range of related professional services.

Savvycom is right where you need. Contact us now for further consultation:

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Basic steps to create a successful workout or fitness app:

  1. Explore the fitness apps market
  2. Choose the fitness app type you need 
  3. Pick the monetization model
  4. Hire a team of professionals. i.e. "Savvycom"
  5. Communication between all parties
  6. Define fitness app key features
  7. Technical documentation and design
  8. Application development
  9. Quality assurance
  10.  Marketing and further updates as well as improvements

Choosing the right software development company is a crucial factor in project success.

There are different ways of monetizing your app. To get profit or income from the fitness app, you can include:

  • Paid Apps
  • In-app Purchases
  • Advertisements
  • Free Apps

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