An Insight into the Technology world.
Analysis and Insight from Savvycom Team.

The coronavirus epidemic has increased the market for medical specialists. Hundreds of millions of people search the internet for health-related information. The number of searches regarding Healthcare Services has risen by 20% in the last few months.

As they try to adjust to this new reality, many businesses are in desperate need of medical web growth. The face of your medical practice is your website. Because people these days are very demanding, so having a website for a medical services is almost a requirement. The medical site must be convenient and user-friendly in order to have a pleasant experience for patients. We've put together a detailed guide on medical website development, design and growth to address all of these concerns.

Additionally, medical businesses need creative technologies such as internal web portals and management systems. They assist in improving the healthcare sector's productivity and enabling it to better withstand the increasing influx of patients, both online and off.

1. Medical Websites Trends In 2021

Medical Website Development | Savvycom

Jio Health - Medical Website & Mobile App developed by Savvycom

Technology not only enables us to fly further and experience never-before-seen conveniences, but it also enables us to live twice as long as people did only a few centuries ago. Better medicine and treatments for previously fatal illnesses have been made possible thanks to scientific advancements.

Unfortunately, when it comes to digitization, healthcare has fallen behind many other sectors. That's a shame, since almost half of people study medical professionals online before going to a doctor.

Whether it's the general difficulty of moving large amounts of data from paper to computer or government-imposed bureaucracy, the medical industry still has a long way to go in terms of digitization. However, the procedure has begun. More hospitals and clinics are implementing electronic health record/electronic medical record (EHR/EMR) systems, and telemedicine.

  • EHR/EMR systems: Healthcare facilities use these systems to keep track of their patients' medical records.
  • Telemedicine Websites: On-demand Doctor Websites / App (Aka, Telemedicine) is a branch of medicine that focuses on delivering healthcare services over the internet, including scheduling, consultations, and prescriptions. Developing a telemedicine platform is similar to developing an online medical website, although there are several variations.

Interested In Medical Website Development?

Contact us for a free consultation on Website Development and you will get all of the insights from our professional technical perspectives. Our Developers will advise you on the best approaches to the development process, as well as roughly estimate your project concept cost.


2. Medical Websites Development: Key Considerations before starting

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Nowadays, there's no doubt that all healthcare providers need a website. It's almost as if you don't exist if you don't have an online presence. Although one can debate the truth of this statement when it comes to a personal Facebook page, there isn't much space for debate when it comes to growing a company especially in the healthcare sector. Your solution will be reliable and quick thanks to the best medical website development practices combined with new technology.

2.1. HIPAA and HITECH compliance

Patient care providers deal with protected health information (PHI) on a regular basis. PHI refers to all health-related information that is covered under HIPAA rules. Data on health conditions, symptoms, insurance, patient forms, and financial qualifications are all examples of confidential data.

HIPAA compliance is required for a medical service provider's website. HIPAA defines the protocols for handling, storing, and transmitting personal health information.

HIPAA based around four basic rules:

  • The Privacy Rule
  • The Security Rule
  • The Enforcement Rule
  • The Breach Notification Rule

A organization must meet all of the required data handling requirements, appoint a HIPAA compliance officer, prepare and publish a policy, and ensure data encryption to become HIPAA compliant. HIPPA is augmented by the Health Information Technology for Economic and Clinical Health Act (HITECH), which offers patients additional protection.

They must, first and foremost, have online access to their Secure Health Records and be informed of any data breaches. Furthermore, if a data breach involves the personal details of 500 or more patients, the medical provider must notify the US Department of Health and Human Services or similar.

2.2. Detailed Privacy Policy

A strict privacy policy is required for a medical website because it processes a lot of confidential and sensitive data. All users should be able to see the policy, which should outline the types of data you receive, the methods you use, and how you process, encrypt, and store data. If you work in the European Union, you can employ a GDPR lawyer to assist you in developing your privacy policy.

2.3. The Use of SSL Certificate

You can use HTTPS and SSL certificates whether or not your medical website sells anything. This security protocol ensures a reliable server link. All data traveling from your website to the servers is encrypted using this protocol. SSL certificates are available in a wide price range, ranging from free-of-charge to $4,000 per year. The price is determined by the level of security offered and the number of domains for which SSL certificates are available.

2.4. Website Responsiveness (Mobile)

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Website responsiveness became more critical than ever before as the internet migrated from PC to other devices. Any website should look fantastic on a large computer monitor as well as a tablet or smartphone.

If a website fails to have a positive user interface on all platforms, the service provider risks losing clients. Consumers are unlikely to trust any healthcare providers with a badly built website or mobile platform.

According to Statista, around half of all web traffic is generated by mobile devices. Mobile devices (excluding tablets) produced 50.81 percent of global website traffic in the third quarter of 2020, having steadily hovered around the 50% mark since the beginning of 2017.

Jio Health - Telemedicine App Built by Savvycom
Jio Health - Telemedicine Web / App Built by Savvycom

Medical Website Development With Savvycom!

Our team can help you with the development of your application. Contact us to get a free initial consultation regarding your project and its estimation in terms of cost, timeline, and needed technical talent.


2.5. Quick Loading Time

Health websites should be lightning fast when it comes to loading times. Users expect a website to load in under 2 seconds on average. If you wait any longer, you risk losing future customers. For medical web growth, fast load times should be high on the priority list. These pages are more likely to rank higher in Google search results and appear near the top.

Google has its own Website Speed Checker that you can verify and identify the reasons which cause your website to become slow.

2.6. Content Rich Websites

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The goal of creating a website for a medical practice should be to build one that is full of useful information. At each point of the customer journey, you must provide patients with relevant content. Pricing information, patient testimonials, contact and location information, a FAQ section, and so on should all be included on the website. Pay careful attention to how the "About us" page is built.

According to Business2Community, 70% of small business websites lack a simple Call to Action (CTA) on their homepage. Don't follow in the footsteps of these companies. Make your medical practice website one of the 30% of businesses with successful CTAs.

2.7. Improve Website with SEO Practices

The online environment is driven by search engine optimization (SEO). If you want Google and other search engines to love your website, you'll need to use best SEO practices. SEO raises the probability of a website appearing at the top of a search engine results list (SERP) (search engine result pages). As a result, the medical website should use SEO to draw new clients to the medical establishment while also lowering long-term advertising costs. 

LEARN MORE: IoT Healthcare: The Future Landscape of Healthcare Industry

3. Medical Web Design Trends

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Clients are easily distracted by the cluttered and disorganized website. Users want to find details quickly and conveniently, so the website should be clear and easy to navigate. Nowadays, patterns shift rapidly, making it impossible to keep up with them all. The most recent developments in medical practice website design are listed below.

3.1. Responsive Website Design

 

A responsive website is one that is user-friendly. It means that the design of medical websites takes into account various screen sizes and resolutions. Patients nowadays use smartphones and tablets to access information about the hospital. According to Statista, mobile devices account for roughly half of all web traffic.

3.2. Flat Design

 

The use of minimalistic and succinct elements in user interface design is known as flat design. As a result, you get a simple but striking interface that helps you to concentrate on the website's content. Furthermore, since flat design uses basic design elements, it can speed up the loading time of a website.

3.3. Micro Animation 

Micro animations, as the name suggests, refer to tiny animated portions of the user interface. Micro animations help to attract users' attention to your website and make it easier to navigate. Micro animations, on the other hand, should not be used in abundance on your website. They can be used in conjunction with apps.

3.4. Hamburger Menu 

The use of minimalistic and succinct elements in user interface design is known as flat design. As a result, you get a simple but striking interface that helps you to concentrate on the website's content. Furthermore, since flat design uses basic design elements, it can speed up the loading time of a website.

3.5. Bright colors 

The use of minimalistic and succinct elements in user interface design is known as flat design. As a result, you get a simple but striking interface that helps you to concentrate on the website's content. Furthermore, since flat design uses basic design elements, it can speed up the loading time of a website.

As you can see, users anticipate seeing clean, vibrant websites with animation in the near future. There are numerous medical website design firms that can create a website that meets all of your needs and objectives. Additionally, Savvycom also provides UI/UX design services. If you're interested, you can learn more about our best work in Medical Website / Mobile App Development by visiting our Behance Account.

4. Key Features of Medical Website Development

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Before you begin medical web creation, think about the features you want to add. They are generally divided into two categories: simple and advanced. The first category contains the functions that are needed for your website to function properly. Advanced features, on the other hand, aim to offer some exciting functions that aid in user engagement.

4.1. Intuitive Search

Patients go on medical websites for a variety of reasons. They are, for the most part, in search of facts. Make it easier for them to get answers to their burning questions.

4.2. User-friendly Website Navigation

Make sure the user interface isn't an obstacle for travelers. In medical web creation, accessibility is the first step. The very tip of the iceberg includes readable fonts, a communication type, and a logical structure.

4.3. Online Appointment Scheduling

Is it possible for patients to make an appointment after finding your healthcare service online? Your website is useless for your business if they need to come to your office or call you. Accodring to Statista, in 2019, 91 percent of primary care physicians in the United Kingdom said their practices allow patients to request appointments online, compared to just 10% in Switzerland.

4.4. Online Video Consultation

Another common feature in medical website design is online video consultation. This function allows patients to receive high-quality medical treatment regardless of their venue. Patients have free access to medical experts. They can consult with a doctor from anywhere in the world, ask questions, and submit photos and test results. 

4.5. Online Payments

The need to accept online payments is one of the many activities that medical website production tackles. Good medical websites provide as many payment options as possible to their customers (e.g. credit cards, using PayPal, Payoneer, and even Apple Pay and Google Pay.)

Medical Website Design & Development Services

Contact us for a free consultation on Medical Website Development and you will get all of the insights from our professional technical perspectives. Our Developers will advise you on the best approaches to the development process, as well as roughly estimate your project concept cost.


4.6. Useful Downloadable Resources

Patients are also needed to manually fill out applications and submit them in printed form at certain medical facilities. Make applications available for download on your clinic's website if this is the case.

Consider incorporating this feature in your medical website design. Customers won't be rushed into filling out paperwork and making errors as a result. Instead, they can collect all of the knowledge they need in the comfort of their own home.

4.7. Detailed Staff Directory

Patients, naturally, would not put their faith in the first medical clinic they come across. They want to know who works in hospitals, what degrees they have, and how long they've been there. As a consequence, medical website designers should consider this factor.

The addition of a medical personnel list to the website makes it easier for patients to find the correct doctor. These directories provide information about physicians, such as their credentials and work experience.

4.8. Social Media Integrations

Globally, there are 3.484 billion social media users. It's likely that many of your patients are also frequent users. Social networking ads should be integrated into the promotional efforts.

It is possible to improve patient loyalty by combining social media with a medical website. Users will share your blog posts, e-books, and other content on social media, potentially bringing in new customers. If you want to use this feature for medical web creation, you'll need to use social networking APIs and SDKs, such as Facebook SDK and Instagram API.

4.9. Chatbot and Feedback Form

You think for people's health as a medical service provider. Demonstrate to patients that their views are valued as well. Include a feedback form in your medical website development plan. You may also provide in-chat assistance and emergency contacts.

LEARN MORE: Healthcare App Ideas: What You Should Not Miss in 2021

5. Why Invest in Medical Website Development

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Health websites act as the public face of every healthcare organization. These websites, according to Statista, are the primary source of knowledge about medical conditions.

5.1. Increase Brand Awareness:

A website is an integral part of a medical practice's overall reputation and brand. It all adds up to a general client impression when clients can check details, work through it easily, and find answers to questions they have.

5.2. Best Point-of-contact with patients:

Web growth in the healthcare industry adds to the number of touch points with consumers. The production process is about more than just designing a beautifully pleasing website to illustrate expertise. You may use input forms to coordinate two-way contact with customers. The information you collect will allow you to monitor and enhance the patient experience.

5.3. Marketing Channel for your business:

Medical website development construct channels focused on comprehensive market research and competitor and target audience analysis. Marketing data, when combined with exceptional medical website development skills, means that websites are continually developed and improved to meet ever-changing consumer needs.

5.4. Enhanced Healthcare Operations:

Internal medical web creation has different goals. Generally speaking, the purpose of these web solutions is to streamline processes within a medical facility. This could range from mutual knowledge access to supply chain management and drug storage management systems, among other items.

5.5. Reliable Source of Medical Information:

Health institutions have a lot of documentation and paperwork to deal with. Medical Website Development allows you to build EHR software that will help you handle all of your patients' details. Data is maintained in an internal system that is open to all medical personnel instead of paper patient records.

6. Cost to build a medical website

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Chat Bot Feature for Medical Website

You'll need to know exactly what features you need, settle on a template, and select an outsourcing web development company to estimate the exact cost of medical clinic website development. Rates vary from one IT Company to the next. Based on the features mentioned above and our own design and development speeds, Savvycom can give you a very rough estimate.

The following experts would be required to build a website for a medical institution:

  • Project manager
  • Web designer
  • Frontend developer
  • Backend developer
  • Quality assurance specialist

It will take 3 to 6 months for Medical Website Development. Project costs will vary from $35,000 to $65,000 depending on the features of the Websites. If you're on a tight budget, say because of the coronavirus, you can miss the features you think can wait and add them later.

However, we suggest doing some preliminary testing to see if those features are really necessary. While the medical industry is still in the early stages of digitization, the rivals are also getting ready. Proper testing will assist you in deciding which features to introduce first.

Looking To Find A Trusted Tech Partner?

Tech Consulting, End-to-End Product Development, Cloud & DevOps Service! Since 2009, Savvycom has been harnessing digital technologies for the benefit of businesses, mid and large enterprises, and startups across the variety of industries. We can help you to build high-quality software solutions and products as well as deliver a wide range of related professional services.

Savvycom is right where you need. Contact us now for further consultation:

  • Phone: +84 24 3202 9222
  • Hotline: +1 408 663 8600 (US); +612 8006 1349 (AUS); +84 32 675 2886 (VN)
  • Email: contact@savvycomsoftware.com

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