How To Write a Top-Notch Press Release for Your New Mobile App Launch

Let me guess! After a long process, from conceiving an idea of researching the app costs to hiring your team of developers, your dream app has finally come to life. Then Congratulations! You’re now halfway through the journey!

According to Business of Apps, around 143.6 billion apps were downloaded in 2021. Unfortunately, some (if not many) of these apps will soon fall into oblivion, no matter how brilliant they are. If you don’t want your precious brainchild of an app that takes you months of hard work to go unnoticed among thousands of other apps, then make sure that you do a fantastic job promoting it. Getting media attention to your new app with a press release is a great way to start.

A press release is a cost-effective and commonly used tool for companies to generate media coverage. In this article, we will find out easy steps to writing an awesome press release, how to submit & distribute your press release effectively, and learn from the proven examples from big brands. 

1. What’s a Press Release?

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“A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.” – Wikipedia

In short, a press release (sometimes known as a news release) is a concise document that informs the press and other media sources about something noteworthy you’ve done. It’s usually provided to journalists and editors, who might utilize the information to generate a news story.

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2. When Should I Write An App Press Release?

As defined above, press releases are used to let the public know of major company announcements. There are numerous opportunities for writing app press releases and distribute them on the wire. Here are some examples:

App launches

Industry firsts

Sharing original research findings

User acquisition milestones

Winning awards


What News is Press Release Worthy & What Isn’t?

It’d be a complete waste of time writing and sending a release that is not newsworthy. Ch

anges happen to your company from time to time but unless they have a particularly significant impact, they do not require a news release.

Below are a few points to consider before you decide your news’ press worthiness:

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Learn More On: 10 Best Mobile App Development Companies In Vietnam

3. How To Write A Perfect Press Release?

3.1. Press Release Format

  1. “For Immediate Release” and Contact Information are at the top.
  2. Summarizing the news in the title and italicized subheading.
  3. News location and news peg in the opening line.
  4. Adding context and additional information in two to three paragraphs.
  5. Bulleted facts and/or figures.
  6. Description of your company at the bottom.
  7. Three-pound symbols (###) at the end to signify the end of the release.

You should format a press release in a straightforward, newsy manner so that a journalist who might write about it can envision it as an article on their news site.

Here are the fundamental components that each press release should include: 

  • Your contact information is located in the upper left corner.
  • The heading “For immediate release” is on the top right corner.
  • A headline that quickly sums up the announcement.
  • Your company’s location is stated in the press release’s first sentence.
  • A quick bio about your company at the end of your press release.

You might also want to add “###” or another symbol to let the journalist know the release is over. In the past, this stopped harried journalists from waiting or turning the page for more information when there was nothing else. However, this custom is still followed and held in high regard today.

Next, move on to the press release’s body:

  • The first paragraph should state the announcement along with some background information about your company and what it does.
  • The next two to three paragraphs should explain the “why” behind this announcement using quotes from a company representative or business executive.
  • The last paragraph should be an “About Us” section explaining what your company is and the products/services it offers.

In this example, a fictional advertising company called Catbrella Inc. issues a press release to announce that it has just attracted its 10th Twitter follower after two years of paid social media efforts.

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3.2. How to Write a Press Release: Step-by-Step

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Source: Prowly

Writing a press release to announce significant business news can help businesses grow, but doing it properly is equally crucial. Here is a step-by-step guide on writing a press release like the one above.

Write a catchy headline

It’s time to put your announcement into words so that you can share it with your followers, industry, and community.

The headline is the first step in preparing your press release for success, just like when writing the ideal blog post title. You only have one line to work with, which can be intimidating, but carefully choose your words to create an alluring headline.

The following advice will help your headline stand out:

  • Use action verbs
  • Be specific
  • Keep it short 

Most importantly, make it enjoyable: Take the time to write a compelling headline. Keep in mind that reporters receive dozens, if not hundreds, of releases each day.

On the other hand, consumers constantly see hot news on their timelines. Therefore, your headline must be captivating enough to draw them in.

Convey the news value to the press

Give readers a reason to care about your press release if you want it to be newsworthy. 

Using the reverse pyramid formula when writing your press release is an excellent way to ensure this: The order goes from the most important to the least.

While the mission of the first paragraph is to explain what, who, when, and where (what the news is about, who is involved, when and where it happened), the second paragraph of your release should cover the why (why it is important). 

Reporters only need the facts that will enable them to convey your story to someone else from a position of authority; they don’t have much time to sift through details and fluff background information.

After these sections, there shouldn’t be any additional, crucial information covered because the readers might skip it.

Offer a tempting quote

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After you’ve set the scene, it’s time to bring your details to life with a quote that reporters can use to contextualize your announcement and illustrate how it affects the given industry, customer base, and landscape.

Quotes from key stakeholders in your enterprise such as your executive team, project leaders, or those directly impacted by your announcement are ideal.

Citing important figures and authorities emphasizes how vitally important your development is. The selected quote should shape your narrative and highlight the announcement’s main point.

Don’t feel pressured to quote all 25 people involved in the acquisition or ask everyone in your office for their opinion. Select one or two spokespeople, and focus the quotes around their distinct viewpoints.

Provide valuable background information on the subject

When writing this last paragraph, remember that the reader should already be familiar with the crucial information they require regarding your announcement.

Here, provide details that strengthen your story, such as unique or noteworthy ways your company developed the project or announcement at hand. Or, if appropriate, discuss the potential future implications of your announcement.

Utilizing newsjacking is yet another effective way to enhance the value of your press release. Relating your press release to a current event increases its value to the journalist and reader.

Summarize the “who” and the “what” in a boilerplate

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In case you’re still wondering what to expect when writing this type of content, let’s take a look at the major benefits of press releases.

Reporters frequently complain on Twitter about press releases that fail to adequately describe what the company does or what the announcement is actually about. 

Describe what your business does in simple, straightforward language and attach a link to your company’s website.

If you cite data, include a reference link to the data source, make sure to give each name in the release the associated title and company as well. 

Ask a coworker to read the release without context so you can remain truthful on this front, then ask them to report back the details. Get back to the drawing board if they forget the who, what, or why.

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4. Basic Rules For Writing An Awesome Press Release

Here are some key things to keep in mind when writing press releases for maximum media coverage.

4.1. Newsworthy Content

A survey by Muck Rack and Zeno Group revealed that only 3 percent of journalists in the world reported relying heavily on press releases for finding new story ideas, as opposed to a remarkable 49 percent who claimed to “not rely on them at all”.

It appears that your press release might as well go unnoticed like hundreds of other stories being pitched to the busy journalists, so before all else, make sure you have a story that piques their interest. Having a shareable story that’s likely to be picked up – that’s half the battle.

4.2. Target Audience in Mind

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Knowing who your audience is will help you make informed decisions on organizing ideas or what types of material you use to support your points. Putting yourself in the audience’s position allows you to finely adjust your content to their interests, thus increasing the odds of your earned media coverage.

However, one crucial thing to consider is the interest alignment of your own target audience and your publication’s audience. If the magazine chooses to publish your story, then it will also be viewed by its audience. This means that your press release has to bring value to the audience of your publication as well.

4.3. Write in Third Person

The standard writing approach for press releases is writing in the third person. Use third-person pronouns as if you’re telling someone else’s story. Only use the first person for quotes from actual people.

4.4. Keep It Short & Simple

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The ideal length of a press release is around 400-600 words. Write it too short, and you might leave out important points in your story. On the other hand, if your article is too long, chances are the readers won’t finish it.

Resist the temptation to include every piece of information possible. Things like your company background or other additional details can be included in the boilerplate at the end of your article.

4.5. Keep Your Reader Interested

Emphasize what your company has done (or is doing) instead of focussing on its future plans. Try to use the present tense to vividly describe the situation and instill a sense of excitement.

4.6. Avoid Redundancies & Clichés

As mentioned above, a press release should be succinctly written, so every word in your writing must be there for a reason. Redundancies and clichés unnecessarily prolong your report without adding any value. When editing your article, look for the redundant phrases you might have overused and replace them with new, creative ideas. 

Online cliché and redundancy checks like ProWritingAid or Cliché Finder can be of great help.

4.7. Back It Up With Statistics

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Your release should be a presentation of facts rather than a series of biased remarks. Use relevant statistics to support your claims. Select interesting statistics if possible. These statistics should come with proper citation to ensure their credibility.

4.8. Include Imagery   

Images help readers visualize what the release is talking about. Points to consider when selecting a picture are its relevance to the main content, quality, size, and ownership (if it does not belong to your company). You might even want to go as far as to create your own infographic that supports your writing. According to the Muck Rack and Zeno Group survey, 49 percent of journalists said they would be more interested in a press release if it contained an infographic.

4.9. Don’t Forget Your Boilerplate and Contact Details

Add your business boilerplate at the end of your release, briefly describing your company within a short paragraph. You can also include your company’s highlights such as recent awards, unique cultures, or social impact if possible. Then put in your contact information if the journalists want to get in touch with you or simply want to check your credibility.

5. Press Release Examples To Learn From Big Brands

Here are creative press release examples from Apple, Google, and Microsoft that you can’t ignore.

5.1. Apple

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Service Launch Press Release from Apple

What can we learn from this press release?

  • The headline gives an overall “definition” of the new service.
  • The introduction provides all the key points of the whole press release.
  • Apple includes a video that highlights the new service of their product.

5.2. Google

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Acquisition Press Release from Google

What can we learn from this press release?

  • The headline is straight to the point.
  • Relevant quotes from company executives are added throughout the story.
  • The whole press release is short and concise.

5.3. Microsoft

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New Partnership with OpenAI Press Release from Microsoft

What can we learn from this press release?

  • The headline covers every key point.
  • The major agreements are presented in bullet points, which makes it clear and easy to follow.
  • It explains the context of the partnership and provides a relevant picture and quotes.

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6. How To Submit & Distribute Your Press Release

Now that you’ve done writing your press release, it’s time to move on to the next step: Submitting it to outreach such as journalists, bloggers or influencers.

Basically, there are two main ways to submit your press release:

  • Self-submitting
  • Using a press release distribution service.

6.1. Self-submitting to Media Outlets or Influencers

This method is often used by startups or small companies running on a budget and wanting to save money.

If you choose to submit your story this way, you’ll have a lot on your plate. But don’t worry, we will walk you through this process step by step.

Create a List of Outlets to Submit Your Press Release

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Look for news sources that are relevant to the message of your story and your target audience. These sources might include a newspaper, a magazine, a radio station or a television channel, either in your local area or in geographic areas where you wish to do business.

You can find other sources of news online via Facebook groups, blogs, Instagram accounts, and other informal groups. Look up the influential figures in your field including noted bloggers and industry leaders. Whatever sources you choose, make sure you have the name of the media agency, the name and title of the person of contact, their email address or phone number.

Research Submission Guidelines

It’s very important to closely follow the submission guidelines, as there’s a good chance that the publication won’t accept incorrectly formatted releases. Submission guidelines are normally found on the website of the news publications. There you will see what kind of topic the news organization is interested in as well as the content and format requirements of the release. You will also know if your submission will be edited or not.

If you can’t find the submission guidelines, try to directly contact the journalist working for the news agency.

Submit the Press Release

Submit your release according to the guidelines to the contact you’ve found in step one. Your release should be submitted via email as far in advance as possible, from at least a couple of days to a few weeks before the appearance of your coverage.

Your submission email should include the following parts:

  • Subject line: State the topic or simply use the headline of your release topic. There’s no need to use “press release” in your subject line.
  • Greeting: Greet the recipient by his/her name.
  • First paragraph: Introduce yourself and your business.
  • Second paragraph: Shortly talk about your announcement and that you’re writing to send a press release.
  • Third paragraph: Call to action. Ask the recipient to do something in response.
  • Closing: Say “Thank you” and offer to provide further help.

Make sure to include your contact details at the end of your email.


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Follow up with a call or a voice message to your contact, informing them that you’ve sent them a release and adding relevant information that might pique their interest.

6.2. Using A Press Release Distribution Service

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If you want to spare yourself the trouble of researching all the outlets for your press release and reaching out to the publication, this method is the right choice for you.

With this method, all you have to do is to look for a reliable PR distribution agency who’s gonna do all the work for you.  However, this will cost you a certain amount of money if you work with a paid distribution agency.

You can also opt for free distribution services, but those typically offer limited exposure. Remember, your goal is to gain as broad media coverage as possible.

Some reputable press release distributors include:

7. Tips for Publishing Press Releases

Here are some suggestions you can follow to get the maximum distribution effects.

7.1. Reach Out to Specific Journalists

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Focus on a few journalists who have experience covering your industry (and company, ideally) and send them personalized messages rather than blasting a press release to every journalist you can find an email address for.

Connect the dots. Explain how your writing relates to theirs.

7.2. To Avoid Competition, Don’t Publish Your Release On The Hour

Sending your press release to journalists under embargo the day before it goes live will give them time to develop a story around it.

The phrase “under embargo” means that until the date you specify, they aren’t permitted to disclose the information in the press release.

7.3. Send the Release to Top Journalists The Day Before

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Avoid posting your press release on the hour (e.g., 1 p.m., 3 p.m., or 5 p.m.) if you’re using a distribution service like PR Newswire or Business Wire.

The reason? As most businesses schedule their releases to go out on the hour, it is more likely to get overlooked if your release also goes out on the hour.

Try choosing a more distinct time instead (e.g., 1:12 p.m., or 3:18 p.m., or 5:22 p.m.).

7.4. Share Your Media Coverage

Even if everything goes as planned and the media publishes your press release, your work is not yet done.

You can release a “second wave” of distribution by sharing the specific stories that news outlets produce based on your press release to maintain the buzz.

Sharing the news on your digital channels like social media and email is also a wise choice to bring awareness to your announcement.

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8. How To Build On The Success Of A Press Release

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You’ve successfully got your press release accepted by a news agency, but your work is not done yet. Now it’s time for you to make the most of your success.

  • Share this good news with your employees. Letting them know of important announcements like this first will boost their morale and build up team spirit.
  • Publish the news on your blog and social channels, enriching it with more valuable content and images, infographics, videos, etc.
  • Inform your partners or clients via email or newsletter.
  • Spread the news far and wide by featuring in a major publication. Include the publication’s logo on your homepage, under a “featured in” banner, then talk about this in any outbound marketing such as upcoming newsletters.
  • Build a relationship with the journalists or publications that agreed to feature your release, starting with a thank you email.
  • If a journalist wrote up your press release into an article, send them a brief thank you email. This is an excellent way to start building a relationship. They may use you as a source for expert comment or offer you a guest article spot in the future.
  • Keep a list of the publications and journalists that featured your press release so you know where to focus your efforts for future media pitches.

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9. Why Would You Still Send A Press Release in 2022?

9.1. Affordability

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Press releases are often written by the public relations department within a company. Then the company will have to pay press release distribution expenses to send its story news to journalists or media influencers. But this expense is still a lot more affordable than other forms of paid advertising and publicity, making a press release an overall inexpensive PR option.

9.2. Chance to position yourself as an expert

A well-written press release covered by leading publications will increase your credibility and help you be recognized as an authority in your field. Once you’ve established yourself as an expert, your reliability will enhance brand awareness among your target audience and will likely draw in more customers.

9.3. SEO advantages

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As you work on your press release, you will have the chance to optimize your content to fulfill the Search Engine Optimization requirements. By adding relevant tags and keywords, you’ll increase the visibility of your content. In addition, as your press releases are published by several media outlets, you’ll get high-quality backlinks to your website.

9.4. Content distribution across multiple channels

Press releases can be distributed via both print and online mediums, ensuring your brand’s media coverage. People can see your story in the local newspapers and magazines or via direct mail. You can also distribute your press releases via social media and email marketing by uploading them to your website or blog. Exploring all these channels is an effective way to maintain your media presence and engage your target audience.

9.5. Chance to attract investors

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Press releases showcase your company’s expertise and accomplishments, which can spark investor interest and might, later on, attract lucrative sponsorship to your business. A compelling story with a clear description of how you benefit your customers can help you grab the attention of prospects and investors alike. Read the our review at Fixthephoto.com to understand more about Savvycom – Your Trusted Tech Partner.

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Basically, there are two main ways to submit your press release:

  • Self-submitting
  • Using a press release distribution service.

Tips for Publishing Press Releases: 

    • Reach out to specific journalists
    • To avoid competition, don't publish your release on the hour
    • Send the release to top journalists the day before
    • Share your media coverage

  • The story isn’t actually newsworthy

Is your story actually a story? Is it new or interesting? Will people outside your organization really care about it? If the answer to these questions is no, it might be a good idea to come up with something else.

  • You’re beating around the bush

Get the facts out quickly and succinctly, and your chances of getting a press release from an inbox to an editorial meeting will soar. Nail the story in the first few sentences.

  • Press release quotes don’t come off as authentic

Make the people quoted in a press release sound real, whether it's a young person discussing how pleased they are to have landed an apprenticeship or a CEO discussing the most recent financial results.


Making Business More Efficient With Enterprise Mobile Application Development

Big enterprises follow a strict schedule and manage a lot of tasks at the same time. They always look for new ways to reduce time and money expenses. One of the ways to reach this goal is to integrate enterprise mobile app development.

Many enterprise-level businesses use mobile apps that help both employees and clients keep track of all projects and events. However, enterprise mobile apps differ from applications we used to see in everyday life. The apps for large organizations are specifically created to solve the growing problems of a particular company.

Enterprise app development services have pitfalls and particularities. In this article, we’ll discuss types of mobile apps for enterprises, reasons to create such an app from scratch, and steps to take for enterprise mobile application development.

Enterprise Mobile Apps’ Market: An Overview

In the modern world, mobile applications have become an everlasting trend. The global mobile app revenues are going to reach $365 billion by 2023. From logistics to healthcare and e-commerce, we witness mobile applications everywhere in the worldwide market.

The rising adoption of the BYOD (bring your own device) trend, utilization of cloud technology, and the need for automation drive the global mobile enterprise application market. It’s expected to reach $98.03 billion by the end of 2021.

Enterprises are increasingly embracing mobile technology for better operational and business processes management, which has provoked the demand for mobile application development platforms. According to the report, 73% of companies are expected to invest in enterprise mobility solutions in the coming years. In turn, 84% indicate the overall growth in productivity due to incorporating mobile apps into business.

Mobile enterprise applications not only allow organizations to digitize and speed up their business processes but also strengthen their brands for better interaction with employees, customers, and investors.

What is Enterprise Application Development?

Enterprise application development is the process of building and deploying scalable and trusted mobile apps to help companies facilitate their tasks. Besides optimizing the business operations, they aim to deliver user-oriented software to engage with clients, partners, and employees in the most efficient way.

It’s possible to make enterprise mobile apps for both internal and external purposes. Such mobile solutions can duplicate the main services that employees use on their PC, or they can be the original solution to current working issues.

Enterprise companies tend to make their mobile apps available on mobile devices to cut down the development time and meet market needs. So, how to adopt enterprise applications? There are three most popular enterprise mobile application development strategies:

  • Packaged mobile applications. Ready-made solutions are an effective way to deploy enterprise apps in your company as fast as possible. However, they offer limited functionalities that don’t meet specific business needs. Moreover, it might be difficult to connect such apps to complex and proprietary enterprise systems.
  • Integrated app development services. This approach implies that the company uses out-of-the-box solution but customize its functionality aligning with the business requirements. Engineers can utilize a variety of mobile services across many apps and platforms.
  • Custom enterprise app development from scratch. The company can create a unique enterprise application to comply with business needs and goals. Custom apps development provide flexibility in features, design, app logic and give you a competitive benefit.

By deciding on enterprise mobile app development, organizations can improve their business processes. Such apps offer several serious advantages over your competitors since they can speed up the working process and increase the company’s revenue.

Types of Enterprise Application Software

There are several types of enterprise mobile app:

Employee level

Apps only for employees have the shortest feature list since they are made for internal purposes only. For example, it assists top managers with keeping up with one project without delays and problems. With the help of such apps, they can quickly check all the essential information.

Department level

As it’s name says, such enterprise mobile app development serves for the needs of specific departments like financial or marketing teams. Apart from the optimization of the internal workflows, they can be useful for customers. They can stay in touch with your employees and get feedback without delays.

Company level

These apps should connect the departments of the whole company into a single network. Employees can always be in touch with their chiefs. They also can have access to enterprise documents, databases, and so on. The access level may vary depending on the employee’s position.

Benefits of Enterprise Mobile Application Development

Growing revenue through automation and higher productivity is the main reason why integrate enterprise app development. A mobile app has a lot of vital peculiarities like high-security level, portability, and compatibility with other apps and devices.

How can your company benefit from enterprise mobile application development? Let’s consider the main advantages you can achieve using your app.

Accounting, transactions and payments

Mobile apps allow companies to make and manage transactions, control payment deadlines, send notifications, and more. Enterprise mobile app developers can develop various payment features depending on your requirements and goals.

Modified data management

Data processing and management require much effort, including information analysis, verification, and making corrections. Enterprise mobile apps can help you improve data-related operations and increase the overall efficiency of the business.

Monitor business goals

Enterprise applications can help your company focus on primary goals and tasks. They reduce the amount of paperwork and eliminate human mistakes due to the automated marketing campaigns, data processing, and transaction control.

Mobile accounting

One more reason to develop enterprise mobile apps is the ability to track and edit financial performance and at the same time employees’ progress via smartphone. In turn, managers can report on the outcomes.

Supply chain control

Mobile apps for companies dealing with supply chain may include various features for accurate planning, control over courier’s work, and transportation management. Such mobile solutions can optimize supply chain management and save money respectively.

Employee onboarding

Another way to enhance overall efficiency is to leverage an enterprise application to simplify the onboarding process. The app can manage all the information concerning staff certification, thus saving time and effort for the HR specialists.

The enterprise mobile application development can help companies achieve higher results thanks to automation and optimization of business processes.

Points to Consider Before Enterprise App Development

Before enterprise mobile app development and integration, you should consider the following essentials:

Business objectives

Firstly, it’s vital to figure out your development goals: what issues will it solve, and what gains will it bring to your company. For instance, if you’re planning to build an enterprise mobile app for your clients, you need to jot down all the crucial points that your application could solve. If you’re creating a solution for your employees, then study their expectations and requirements for an enterprise mobile app.

Easy integration

Most likely, you already have a corporate system that is used for daily business activities. However, your new enterprise mobile app needs to adjust to the company’s infrastructure to prevent significant interruptions. That’s why it’s vital to have flexible APIs that will facilitate third-parties integration with your current operational processes. For example, mobile developers can offer app integration with 1C, SAP, Oracle, and so on.

Security issues

Having decided to create an enterprise app, you need to pay attention to such vital issues as storage, transfer, and use of the company’s information. Employees install enterprise mobile apps on personal smartphones, so personal and corporate data is stored on one device. For that matter you have to predict all possible issues and make a bulletproof system. Simple passwords can’t be used since they can put the company’s security and financial stability in danger.

Administration and control

The enterprise mobile app development process requires not only the project team’s efforts, but a lot of administration and legal work to be performed within the organization. So, before cooperating with an IT company, you need to decide who will be responsible for app management and consider the training part.

Agile development strategy

This methodology stands for iterative and step-by-step software development. The Agile approach is perfect for enterprise mobile app development since it determines design, development, and testing methods system over the whole software lifecycle. This development strategy allows to return to the previous development stages, fix something and keep on the development process. So building an enterprise mobile app, it would be better to apply the Agile strategy. Moreover, due to this method, you will be able to get the first MVP version of the app to test it.

Keep your technological edge

In the pace-faced world, it’s vital to have an enterprise mobile app that won’t become irrelevant in a few years. So the proper selection of technology will guarantee that your enterprise mobile solution keeps pace with the latest global market trends. For that, it’s better to consult an experienced enterprise mobile application development company and ask about modern technology they apply for app’s creation.


Mobile Enterprise Application Platform tends to simplify the development process of enterprise software for employees who use various mobile devices. The main peculiarity of the MEAP platform is a cross-platform feature. For example, having created the app on the basis of this platform, it’s possible to develop the application for any mobile device with various operating systems without additional costs and changes in business logic.

Core Features of an Enterprise App

Like every other business, your company has unique business needs, based on which, you have to identify what features to include in your enterprise app. To give you a hint, we’ve prepared a list of must-have features to build a rock-solid enterprise mobile platform.


Strong user authentication is a basic but vital feature for mobile enterprise application development. Two-factor authentication and multi-factor authentication are the must-have components if you want to use technologies such as OpenID Connect protocol and OAuth 2.0 authorization framework.

Real-Time Analytics

Enterprises have to manage many processes, interact with hundreds of stakeholders and be responsible for lots of focused services at any time. That’s why you need a real-time analysis to sustain flawless data processing, thus improving decision-making processes.

Instant Messaging

The core purpose of creating enterprise software is to ensure everyone is associated with your organization and all the employees can interact with each other seamlessly. Hence, it’s essential to make it possible for all your staff members and partners to chat and message in real-time mode.

Data Sharing

The enterprises process an incredible amount of data daily. Real-time data sharing is another helpful feature that you can implement with your enterprise mobile app. Having all the necessary data on the go makes it easier for managers, clients, and investors to receive and send relevant information. The data can be shared in any format. For example, the information can be exchanged with slides, excel sheets, or images. Your app needs to handle it.

Cloud Storage

The primary function of all mobile apps is to provide smooth and easy access to information from anywhere. This is why storing data in the cloud is a critical aspect of enterprise mobile applications.

According to a Gartner’s report, the global cloud service market has reached $270 billion in 2020, and it’s supposed to grow to $397,496 billion in 2022. The stat highlights that businesses worldwide consider cloud storage to be an integral element for successful enterprise mobile application development.

Push Notifications

Keeping pace with the ongoing trends, we all know how push notifications can positively impact the customers’ behavior, and your workers are no exception. These notifications will remind your staff members about upcoming events, important business-related tasks, and emergencies.

Moreover, this feature will allow you to reach your potential customers with the right offer at the right time, even if they are not interacting with the app actively.

Offline Mode

To survive extreme competition, you need to be one step ahead. Having created the enterprise mobile app available in offline mode, you’ll be able to stand out from the competitors and increase customers’ loyalty. This feature ensures that users can work with the app even when they experience a poor internet connection or its absence. For instance, you can provide your employees access to the browsed data from the cookies when they’re offline.

We’ve pointed out the essential features for enterprise mobile apps. But keep in mind that such complex solutions require an individual approach. All features are created and added in response to business needs.

Enterprise Mobile App Development Stages

Enterprise mobile app development process is time-consuming and difficult. The success of the final product depends on the skills of developers and customers’ concernment. Qualified enterprise app developers confirm that it’s impossible to develop a quality app at once.

There are several stages of enterprise app development. Let’s discuss them more precisely.

Stage #1. Draft the Specification

Everything starts with an idea. After that, you’ll need to define the goals and requirements. It’s necessary to analyze your target audience to find out their expectations. All collected information should be displayed in the specification. This document spells everything out.

Stage #2. Consider the Platform

It’s a typical stage for any mobile development process because you need to select the platform for your work. Enterprise application development isn’t an exception to the rule. However, in this case, you need to choose at least two platforms at once — iOS and Android. Why? Your employees are unlikely to have only Android- or iOS-based devices. Creating a mobile app for them, you need to consider this issue beforehand.

Stage #3. Get a Wireframe Designed

The prototype is a model of the mobile app that shows how the app can function and it’s capabilities. This stage is crucial since you have an opportunity to see how enterprise mobile applications can look in the future. You can always change something on the development stage. Having tested a working model, you can save time and resources for development.

Stage #4. UI/UX Design

What do users expect from the new app? First, they want to have a user-friendly and intuitive design. Without these two components, even a high-grade functionality won’t be an option. Your design team shouldn’t overload the app for enterprise with unnecessary details. You’d better lay on simplicity. This app is not for entertainment — it is for business. Keep it in mind.

Stage #5. Product Development

It’s the most significant and challenging part of the mobile app development. If you aren’t a technical guru, you’d better hire a skilled and experienced enterprise app development company. They can build mobile applications following your requirements and expectations.

Stage #6. Testing

This stage allows to involve your employees into testing the app. Your employees are the best beta-testers they’re end-users.

Enterprise application development companies usually have a QA department. Quality assurance engineers test the mobile app to find and fix all the bugs. But beta testing makes it possible for employees to immerse themselves in their new work tool.

That’s all you need for a start. Depending on your requirements, the process may be costly and time-consuming. You need to consult with an enterprise app development company to find the details.

Cost to Build Enterprise Mobile Apps

The average cost to develop an enterprise mobile app starts from $30,000 for a simple app and may reach $500,000 for a full-featured mobile app. Unfortunately, no specialists can tell you the exact price until they know the required features and what type of enterprise app you want to create.

If you decide to build an app, there is no need to assemble an in-house development team. There are a lot of experienced enterprise mobile application development companies available.


Case Study: How Grab becomes a Super App in Southeast Asia?

Grab is a tech unicorn from South East Asia, established in 2012. With breakthrough innovations and the revolution of data, it has emerged as a market leader in the on-demand sector. Starting as a ride-hailing service, Grab has now expanded its operations into various business verticals, establishing itself as an on-demand “super app”. Operating across multiple cities in various countries, it has grown to be a platform that provides several on-demand services under one roof.

In this article, we will find out about the journey of becoming a supper app in Southeast Asia of Grab, its business & revenue model, its best app features, as well as how to build your own Grab-inspired super app.

1. The Growth Cycle Of Grab

Case Study Grab 3


  • 2012 – The giant offered ride-hailing services under the brand name GrabTaxi in Malaysia.
  • 2013 – Expanded its business operation to Singapore, Thailand, and the Philippines.
  • 2014 – Expanded to Vietnam and Indonesia. Launched GrabCar in SouthEast Asian countries and GrabBike in Vietnam.
  • 2015 – Launched GrabBike in Indonesia to compete with Gojek. Entered logistics delivery service under the name GrabExpress.
  • 2016 – Launched GrabPay as an online payment service and GrabFood as an online food delivery service.
  • 2017 – Expanded to Myanmar and Cambodia. Acquired Indonesian startup Kudo to gain reach for GrabPay in Indonesia.
  • 2018 – Merged with Uber for operating in Southeast Asian countries.
  • 2019 – Emerged as a Super App in Southeast Asian countries.
  • 2020 – Won digital full bank license in Singapore in a partnership with Singapore Telecommunications Ltd.
  • 2021 – Agreed to list on Nasdaq through a merger with special-purpose acquisition company Altimeter Growth Corp securing a valuation of nearly $40 billion.

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2. Grab’s Business & Revenue Model Explained

Book a GrabCar to get to work, deliver gifts to your loved ones through GrabExpress and order your dinner with GrabFood – all enabled by one mobile wallet, GrabPay.

2.1. The Business Model of Grab

Grab is an online aggregator with a straightforward yet cutting-edge business model. It provides an online platform for those looking for a ride and connects them with the appropriate people willing to offer ride services. Grab deducts a specific amount from the fare and gives the driver the remaining money.

With 2.8 million drivers and more than 6 million daily rides, Grab is one of the top on-demand companies providing services other than cab rides. The business has grown over time and developed numerous revenue streams, including platforms for ordering food, hotels, and groceries.

The picture below shows how Grab works:

For drivers: 

Case Study Grab 8

For passengers:

Case Study Grab 5

2.2. The Revenue Model Followed

The customers or passengers who use Grab are who generate its income. The more demand for cab rides increases, the more drivers will register on the platform, leading to a rise in the number of rides. Grab receives a specific commission for each successful ride.

A commission-based business model is used by Grab. It deducts between 16% to 25% of the ride fare as commission and gives the driver the remaining amount. You need to know the crucial partners who round out the Grab model to comprehend how Grab’s on-demand business operates:

Drivers: The Service Providers

With Grab’s lucrative incentives for drivers completing rides, the drivers earn a sizable sum and are prodded to complete more rides in a month.

A driver who completes at least 60 rides is classified as Silver and is qualified to receive car maintenance coupons. To be listed in the Gold category and qualify for lifestyle coupons and vouchers, drivers must complete 150 rides per month. Drivers who complete 300 rides per month fall under the third category, Diamond, which entitles them to medical and health benefits.

Such incentives persuade more people to sign up for the platform as service providers, ultimately boosting revenue.

Passengers: The Consumers

Case Study Grab 11

Like any other business, passengers are the lifeline of Grab. The platform won’t be profitable for drivers until there is greater demand for cab rides. Grab therefore makes a diligent effort to develop a secure and open app that results in a flawless user experience. It uses state-of-the-art technology to locate the nearest available ride and bring the driver on board so the passenger can be picked up within minutes after their search.

Grab guarantees a pleasant ride for both passengers and drivers with strict guidelines. Additionally, it has live-tracking features and safety SOS buttons that give passengers peace of mind while traveling. Such additions attract more passengers to the platform.

Investors: The Financial Backbone

Grab receives funding from big-shot investors. In 2020, it raised as much as $856 million in funding from strategic Japanese investors. In 2021, Grab was listed on Nasdaq through a merger with special-purpose acquisition company Altimeter Growth Corp securing a valuation of nearly $40 billion. 

Additionally, Grab collaborates with businesses for marketing and partnerships that contribute to its revenue source. It, however, does not promote any discount offers for riders and sticks to earning a minimum commitment from the ride fare. 

Have a Project Idea in Mind?

Get in touch with Savvycom’s experts for a free consultation. We’ll help you decide on next steps, explain how the development process is organized, and provide you with a free project estimate.

3. Understanding The Rise Of The Grab SuperApp

3.1. How it emerged as a Super App?

Grab, which started as an on-demand taxi business under the name GrabTaxi has grown out to be a platform where one can hire anything that runs on wheels. The platform offers more than ten types of on-demand ride-hailing services, including taxis, private cars, bike taxis, carpooling, bike pooling, shuttle services, etc. 

The giant expanded its operations in not just the ride-hailing sector but also set foot in new business verticals such as food delivery, grocery shopping, logistics delivery, on-demand video platform, hotel booking, ticket purchasing, financial services, etc.

Thus, Grab started offering multiple on-demand services under one roof, similar to the concept of Gojek, and emerged as a super app in Southeast Asian countries. 

3.2. A look into the different services offered by Grab

a/ GrabPay

Case Study Grab 9

Grab launched its QR code-based mobile payment application named GrabPay in January 2016. The service is currently available in six nations of Southeast Asia, namely Singapore, Malaysia, Vietnam, Thailand, Indonesia, and the Philippines. This app is used to pay for availing their ride-hailing services, food delivery services, in-store purchases, and fund transfers.

You can use the app for purchasing on e-commerce platforms as well. Also, it devised a strategy named ‘Grow with Grab’s roadmap’ with which Grab has forayed into providing loans to SMEs and insurance services for drivers in Singapore. 

Adding to this, GrabPay extended its financial services towards offering a post-paid and installment payment option in Singapore in the name “Pay later”.  With this option on board, the users can pay for Grab services at the month-end without an additional cost.

b/ GrabFood

Grab Case Study | Savvycom -1

As a part of its strategy to emerge as a super app, Grab started offering food delivery services under the name GrabFood in May 2018. The service is now provided to more than 200 cities across several Southeast Asian countries and makes use of GrabPay for checkout. This sector has given a chance for Grab driver-partners to double their income by becoming GrabFood delivery partners. Also, it made use of the cloud kitchen concept to expand its operations in the cities it serves.

c/ GrabExpress

Case Study Grab 1

Following the success of GrabFood, the giant launched its grocery delivery service GrabExpress in July 2018, in collaboration with the Southeast Asian grocery delivery service provider, HappyFresh. The users can choose the groceries they need from the range of products listed on GrabExpress. Similar to GrabFood, Grab driver-partners are chosen for grocery delivery in GrabExpress as well.

Learn More On: Taxi App Development Guide: Features, Trends & Costs

4. Growth Hacks To Learn From Grab

Grab was able to expand its operations to various business verticals due to the techniques it uses to retain their customer base. Here we have listed the learnings one should gain from the trending super app Grab.

    • Customers see the service provider, i.e., Grab, as the go-to place for all issues that occurred while obtaining the platform’s service. Even though Grab does not directly employ the drivers or delivery partners, they take as much responsibility as possible for problems related to them. 
    • Though many businesses have stopped using word of mouth (WOM) to promote their brand, Grab made maximum use of it by leveraging social media and email marketing tools. Every quarter, they run online and on-ground surveys to track the WOM among its users. 
    • Going hyper-local is their primary strength. They focus on brand awareness and offline marketing campaigns to engage local users. They modify their service or collaborate with local service providers to provide an enhanced user experience. 
    • The giant is exceptionally responsive to its customers not just to their problems, but as a brand. Thus, users turn up to brands that listen to them and take care of their issues. 
    • One of the key USPs of Grab is user safety. Also, it puts a lot of effort into ensuring the quality of the services provided. They partner only with professionals to offer the services listed on their platform.

Learn More On: The Essential Guide To Software Development Services

5. How Much Does It Cost To Build A SuperApp Like Grab?

Case Study Grab 12

The cost to build an app like Grab depends on multiple factors which are very customizable. So, the final price of creating an app like Grab can vary in an extensive range.

To count the price of the project, it should be divided into compartments such as:

  • Design of the App
  • App Platform (Android/iOS/Hybrid)
  • Development of the Backend
  • Web Development (Included or Not)
  • Project Management
  • Quality Assurance Tests

It is impossible to speak about the cost of a mobile app at a fixed universal price. The price of these factors mentioned above also varies as per the app development project’s complexity and needs. The cost of developing an app like Grab could range anywhere from $35,000 to $100,000.

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6. What Are The Best App Features Of Grab?

Before learning how to make an app like Grab or even figuring out the cost of building an app like Grab, you need to understand the digital app solution. The Grab app consists of:

  • App for Clients – where anyone can conveniently order a ride.
  • App for Drivers – the app for drivers who offer ride service.
  • Administrative Dashboard Panel – the control web panel to manage drivers and orders.

Further, we explore the best app features of each of these digital product modules.

Basic Features of Grab Client App:

  • Charge Calculations
  • Cash Payments
  • Cashless Payments
  • Your Travel Route In Real-Time and secure
  • Client Profile Including Ride History
  • Free Call/Chat with The Driver on Grab
  • Ongoing Driver Tracking with ETA
  • Quick and Easy Registration with Mobile Number
  • Select your pick-up and objective, then book a cab
  • Access coupon codes for discounts 
  • Share insight via Driver Reviews and Ratings
  • Transportation/Shipping via Grab Express
  • Save frequently visited Locations For Quick Access
  • Share your route with family and friends for safety

Basic Features of the Grab Driver App:

  • Invitation to Rides
  • Start/End Trips
  • Quick registration and enrollment
  • Start/End of the Day’s Duty
  • Collection of Payments (Cash and Cashless)
  • Accept/Reject Trips
  • Review back The Clients
  • Collections and History of Riding
  • Can submit a new mobile phone application
  • Pick-up and Drop Items via GrabExpress
  • EMI Management alternative for the Grab Mobile

Grab Taxi’s Admin Web-Panel Features:

    • Create Sub-Admins
    • Multi-Level Admin Access
    • Complete Dashboard
    • Driver/Passenger Management
    • Analytics & Reports
    • God’s Eye View
    • View Transaction History
    • Block Driver/Passenger
    • Add/Edit/Delete Various Profiles
    • Manage Payment Accounts
    • Offers and Coupon Code Management
    • Reviews and Rating Management
    • Conveyances Management with GrabExpress

Learn More On: Why Do Companies Outsource Software Development?

7. How To Build An App Like Grab?

Case Study Grab 13

Now that you know what the best app features to have in a taxi app similar to Grab are, it’s time to learn how to build an app like Grab.

Step 1: Find The Right App Development Company

If you don’t have an in-house app development team or your team is insufficient in either manpower or skill, you could choose to outsource to a trusted tech partner. So, the first step is to find an excellent app development company that knows how to create an app like Grab.

Step 2: Choose The Right Resources Of The App Company

Let’s say you found the best app development company. Now, any good app development firm will have a large resource pool, more than you need. Hence, building the right team from the resource pool is the next big step.

Being a non-technical founder, interviewing technical personnel could feel intimidating. So, a good practice would be to interview the right project manager, hire a top official or the CTO of the company for this task, and manage your project.

Step 3: First Get The App Design Ready

Once you have your team, the next step in Grab taxi app development is the app’s design. Once you’ve decided on the look and feel of the app and all its screens, the designers will work on them and forward the final version ahead for development.

Step 4: Back-end & Front-end Development

The most prolonged and most significant step in this process is the app development itself. To be specific, the back-end and front-end development of the app. Two teams of developers simultaneously create the back-end and the front-end of the taxi app like Grab.

Step 5: Testing The App

Once the Grab-like app of yours is ready and functioning, it’s time to test it thoroughly. Several other tests are done to ensure that your taxi app is working perfectly from start to finish.

Step 6: Launch & Updating

Once the tests and reworks are all done, it is time to launch the app into the market. Usually, the app development company will launch it for you onto app stores like Google Play Store and Apple’s App Store.

Now the next and final step is to keep innovating and bringing something new. A business is only good if it stays relevant. So, your app should continuously be updated with the latest technology, app design, and features.

Never Miss a Deadline with Savvycom

Get in touch with Savvycom for a free consultation. We’ll help you decide on next steps, explain how the development process is organized, and provide you with a free project estimate.

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8. Outsource Your App Development In Vietnam, Why Not?

Case Study Grab 4

Grab has scaled up as a super app by setting foot in almost all business verticals after gaining a strong user base in the ride-hailing industry. You can also expand or start your own business by following the strategies of Grab.  

All you need is a Grab-like app that can be personalized according to your business structure. With an on-demand app on board, you can bring all possible businesses that can be taken on-demand under a single roof. 

In recent years, app development outsourcing in Vietnam has been a popular option for companies worldwide. This is due to its competitive outsourcing pricing, highly qualified IT workforce, and top tech expertise.

  • According to TopDev’s report, Vietnam has about 400.000 IT Enginners and over 50.000 graduated IT Students from over 153 IT Institutions per year.
  • Vietnam ranks 29th in terms of Skillvalue Worldwide in Developer Skills Chart Of Skill Value Report in 2018.
  • Top 06 worldwide in Developer Skills Charts Of Topcoder Report in 2016.
  • Rank 23rd worldwide in Developer Skills Charts of Hackerrank’s Report in 2016

For over a decade, Savvycom has successfully delivered 400+ successful app development projects for both international and domestic clients in a variety of industries, such as E-commerce, Fintech, Healthcare, and Transport & Logistics. Turn your super app idea into reality with Savvycom right today!

Savvycom – Your Trusted Tech Partner

From Tech Consulting, End-to-End Product Development to IT Outsourcing Services! Since 2009, Savvycom has been harnessing the power of Digital Technologies that support business’ growth across the variety of industries. We can help you to build high-quality software solutions and products as well as deliver a wide range of related professional services.

Savvycom is right where you need. Contact us now for further consultation:


An app like Grab can be used to generate income in a variety of ways. Here, we've listed a few strategies you can use to make money. Check out each of these approaches.

  • Base fare 
  • Drivers' commission
  • Trip costs paid by passengers
  • Costs associated with canceled travel
  • Booking fee (or safe rides fee)
  • Premium transportation
  • Brand partnerships and advertising
  • Leasing to drivers

Here are some of the key features of the Grab admin panel that you can also take into account when developing your own Grab-inspired app.

  • Users/Drivers Management
  • Driver Tracking in Real-time 
  • Payments Tracking Module (Cash & Online)
  • Ride Tracking & Management
  • Reports & Analytics
  • Pricing Management
  • Offers & Coupon Code Management
  • Reviews & Rating Management
  • Deliveries Management With GrabExpress


What is Staff Augmentation? A Model to Extend Your Team

You can motivate your team to be more productive with salary raises, extra weekends, team buildings, and other activities. However, there are cases when even these instruments won’t work. For example, when you have a mature and functioning business and want to build a side project, your in-house team won’t handle such an extra workload. In such cases, IT staff augmentation can be the right choice for you.  

As a Business Development Manager, I consult many of my clients on which outsource model to choose. What I notice from my practice is that many co-founders do not understand which model suits best for their business situation, and fail to make the right choice. In this article, I want to talk about the option of staff augmentation and tell when it works best. 

What Is IT Staff Augmentation?

IT Staff augmentation is an outsourcing strategy of hiring skilled tech resources on external basis to cover necessary positions in your team temporarily or permanently.

It allows business to choose candidates only that fit your requirements and to cut or extend your augmented team whenever you need to. Plenty of companies offer staff augmentation. IT staff augmentation vendors help you add skilled technical resources to your in-house development team on either a short or long-term basis.

IT staff augmentation is part of staff augmentation in general. Staff augmentation is a type of outsourcing service from an external provider used on a contractual basis to complement the knowledge and skills of the existing in-house team. This strategy consists of determining existing staff capabilities and defining what skills are needed.

These resources are employed directly by the vendor, thus the cost and liability of making new full-time hires are eliminated. That being said, remote developers hired through a staff augmentation company are dedicated to one project at a time.

Staff Augmentation Is Right for You if:

  1. You already have engineers working on your product in the local office, but you want to extend your team to have a team of programmers develop another part of the product. You need to hire a team of 3-8 tech professionals, but it’s impossible due to the shortage on your local talent market. You realize that local recruitment will take too long and together with the risks and strong demand on the market this option is not viable.
  2. You are developing a tech product together with a team of programmers and you need to add new engineers to your team. As the stack of professionals that you intend to hire is rare in your country, you’re looking to extend your search to other locations.
  3. You cooperate with a project outsourcing company to develop your product, but this model doesn’t fit you for several reasons. First, you want to communicate with your team directly on a daily basis and second, you wish to be well-acquainted with your remote programmers to make sure they feel like part of your local team. Both of these are crucial for remote team integration with the local team and the motivation to follow a common goal with you and the in-house team. 

Staff Augmentation vs Other Models

Staff Augmentation

With the staff augmentation model, you have the opportunity to personally choose the candidates and manage them with the methods you prefer. Basically, the vendor takes over all organizational and administrative hassles, while you get the opportunity to deal with your core responsibilities and collaborate with your augmented team the same way you do with your in-house developers.

Managed Services

The project outsourcing company takes care of all aspects throughout the development of your project – from structuring a team with their developers available to managing all processes on their own side. You don’t need to have any in-house tech expertise or have to spend time on your remote development team. With project outsourcing, customers oftentimes don’t know who’s working on their project, what developers are currently doing, and which decisions are made throughout the process. 

Own R&D Center

If you’re looking to add at least 40 professionals to your team, you can establish your own R&D center in a country with a more favorable business environment and wider tech talent pool. Opening your own R&D center means you’ll have to delve into the legal system of the country, learn its cultural specifics, and run all of the risks on your own.

What Are the Benefits of Staff Augmentation?

High Productivity Level

Staff augmentation enables a higher level of productivity because the developers are focused on a single project 100% of their work time, in contrast to a project outsourcing team that can manage several projects simultaneously. Working for one client and following their big vision also means higher levels of motivation and dedication. 

IP Rights Security

From the very beginning of cooperation with your dedicated developers, all IP rights belong to you. 


You become more flexible on 2 sides mainly: 

  1. You gain access to a wide talent pool of IT professionals starting with UI/UX designers and front-end developers to Scrum masters and product owners. 
  2. It’s much easier to replace a developer – the talent pool is bigger and if you cooperate with a staff augmentation partner like Savvycom, you don’t have to spend additional money for the change over.

Cost Efficiency

Staff augmentation has an extremely transparent cost structure. You don’t have to worry about any administrative and organizational expenses such as office space, workstations, and other facilities. You only pay a fee, and the vendor takes care of arranging everything, while you have the opportunity to focus on your main business activities. 

Your Offer Stands Out

Software engineers are eager to influence the development process and have a voice in the decisions made throughout their work at a company. That’s why many Ukrainian developers want to cooperate with product companies, which is possible in 2 different ways – direct cooperation with a product company and working via the staff augmentation model. 

How to Succeed with Team Augmentation?

  1. Choose a vendor that will provide your remote developers with their separate team rooms that have all necessary facilities. 
  2. Make sure remote developers feel the effect of being with your local team. At the request of some of our clients, we install so-called “windows to the client” – there’s a camera in the team’s room and a screen that shows what’s going on in the local office. 
  3. Ask the vendor whether they have professionals who will help you collaborate with your team more efficiently.

How Does Staff Augmentation Work?

Staff augmentation is a fast and flexible process. It takes about 5 steps to outsource an augmented team: 

Gathering Project Requirements

Before forming a team, the outsource partner gathers the project requirements and learns which skills the client needs for their project. At Uptech, we communicate closely with the client during pre-sale calls and the development process. Close partnership with clients ensures that the result will be satisfactory. 

Selecting The Team

Once we know what we need, we can go on to find professionals for your augmented team. Depending on the project requirements, the outsourcing company will select professionals with the necessary experience, skills, and technical knowledge. This process can take 1 – 3 weeks. 

Augmented Team Onboarding

This is a critical stage when you onboard your team to start the work on the project. The onboarding period involves appointing the project managers setting up the communication channels and management tools. 


Staff augmentation is an excellent solution if you want to offload your in-house team or build a side project. Flexibility, the economy of costs, and close communication with the team are just a few advantages that team augmentation can offer. 

5 Tips To Boost Your Development Life Cycle

The foundation of a successful piece of software comes down to a well-organized and productive Software Development Life Cycle. Taking the right approach to a development life cycle can minimize your costs and produce a high-quality product for your audience. 

There are several common mistakes that teams often make when entering a development life cycle. Knowing what these pitfalls are and how to maneuver around them is crucial for ensuring that your company can continuously create great products.

A software development life cycle is essentially a plan that includes a range of smaller tasks that result in one big achievement of completion. The nature of a software development life cycle involves constant change which can make it difficult to navigate. This post includes 5 tips that you can use to improve your development life cycle process.

Know Your Audience

The number one factor to consider is how well you know your audience. This is a vital piece of information to know in and out before you start developing. Be sure to know the two main types of audiences that you’ll be catering to as they include users (the people who use the product) and customers (people who purchase the product). 

Be sure that your team distinctly knows the difference between these audiences. This will help them keep a clear picture in their mind about the audiences that they’re creating the products for. 

It’s also common practice for companies to take feedback from customers on previous products. Your teams can then use this feedback to fix any weak areas and aim to provide an improved product. 


Whilst proper planning and testing are important, you don’t want to make the common mistake of becoming stagnant. This is because the market is changing at a fast pace and you don’t want to get left behind working on a product that will be outdated by the time it’s released. 

Therefore, it may not be a viable option to aim for perfection. Instead, it’s best to ensure that teams have a clear understanding of the audience, a workflow in place, and clear definitions of when tasks are completed. The workflow is an area that can be adjusted as you go which can help you to get the ball rolling faster. 

Making sure to keep tabs on what the customer needs is imperative to creating a successful product. If you get too caught up in the details of previous products, you’ll likely miss out on what your customers currently need. So, it’s a good idea to take notes of previous products, but don’t let teams spend too long in the preparation phase. The last thing you want to do is spend time and money on a product that your customers no longer need. 

Cloud computing can be a superb tool that allows teams to work more efficiently and faster. Teams can share files and collaborate through one system which enhances productivity during software development life cycles. If you’re concerned about security, this cloud security guide could help you feel more assured. 


Once your team has a solid understanding of the audience and expectations of the upcoming product, you’ll want to design a workflow. Some companies don’t realize the importance of a workflow and they find themselves in a mess later down the line. 

Companies can utilize a workflow to ensure that team members know exactly what they’re working towards and are provided with a systematic approach to developing the product. This ensures that everyone is on the same page and can collaborate more easily. It can also help provide software teams with motivation and guidance on the project. 

There are usually many stages involved with each task and breaking them down and creating a structure is the best way to help teams reach the targets. During a development life cycle, you can break down the stages into the following:

  • Create a plan
  • Work through the plan systematically 
  • Review the product
  • Deploy the product 

The clearer your structure is, the better. There are plenty of ways that you can customize a workflow to make it fit with your company’s specific products. It’s also worth considering adding mandatory steps within the process. This ensures that nothing is left to chance and that all aspects of your product have been thoroughly reviewed and tested before being deployed. 

Furthermore, you can give yourself some flexibility when it comes to monitoring how well the workflow is working. If you find that certain things aren’t working as well, you can make changes to the process where you see fit. 

So, be sure to monitor whether certain parts of the project are developing slower than others and see if any changes can be made to make the workflow more effective. 

Establishing DoD

DoD (Definition of Done) is another important aspect to consider. This helps to provide teams with a clear indication that the task has been completed. Your DoD may alter depending on the project, however, it should include clear definitions of the quality, testing, and review procedures. 

Making sure that everyone is on the same page about when a task is complete is crucial for creating a streamlined workflow. Team members aren’t left with any questions about whether a certain task is done because they can simply compare it to the DoD that you’ve set out. This also prevents confusion between team members and allows them to collaborate on different parts of the product in unison. 


During the process of working on a development life cycle, it can be easy to forget what the bigger picture is. Therefore, you may want to consider ways that you can remind your teams about what the end goal is.

If teams get too focused on the small details of the project, they may lose sight of why they’re working so hard which can lead to lower morale. Making sure that teams have a clear understanding of the end result can be motivating and provide them with clarity during times when the project is getting tough. 

Not to mention, it also means that developers are less likely to get distracted and caught up with parts of the project that don’t hold as much value. 

Reviewing the project at certain intervals and giving teams updates on the progress being made can help them see the light at the end of the tunnel. Moreover, reviewing your customer needs and wants should be done regularly during the development life cycle to ensure that your teams are working on relevant tasks. Your compliance with regulations within your industry can also be reviewed to ensure that your software adheres to the current rules.


Creating a great product is an accumulation of a well-structured software development life cycle. Be sure to implement the 5 tips mentioned in this post to boost your development life cycle. We hope that the details provided have helped give you some reassurance about how to approach your development life cycles.


Should You Be Using TypeScript Instead Of JavaScript?

Among all the known programming languages, JavaScript is one that stands out for its popularity throughout the general media. The reason for its popularity is its use in developing web pages, as well as environments without browsers and server-side or client-side programming, something that wasn’t always an option.

Javascript is an interpreted, lightweight compiled programming language that is also object-oriented. This means that JavaScript needs an interpreter to read and execute the code but it is still a language that has a simple syntax and has a minuscule memory footprint. 

JavaScript is easy to learn, adds interactive aspects to web pages, and can be used when developing applications, servers, 3D drawings, and even games. JavaScript’s supposed ease of use begs the question, why are around 60% of developers making the switch from JavaScript to TypeScript?

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What Is TypeScript And Why Was IT Created? 

TypeScript is a syntactic superset of JavaScript. What this means is that this language is JavaScript at its core whilst adding syntax on top of JavaScript.

The way JavaScript was initially developed was as a client-side programming language and this version of it was named ES5. As the use of the ES5 version kept growing, developers came to realize that the language could be used as a server-side language as well. This became the ES6 version of JavaScript.

As the language kept on developing and becoming more complicated, it hit a point where it became too complex to count as an Object-Oriented language (JavaScript is a prototype-based language) and couldn’t fulfill its duty as server-side technology on the enterprise side,  thus TypeScript came to be. 

Elements Of TypeScript

One thing to know about TypeScript is that it has to be transpiled as browsers are unable to interpret the code as it is, needing it to be compiled into JavaScript. TypeScript also uses compile-time type checking, skimming through whether specified types match during arrangement rather than while compiling.

There is an easy method of conversion between the two languages, which is to simply switch the extension from .js to .ts. TypeScript also supports multiple types of environments, not just one, and also supports JS Libraries, which allows developers to use existing JavaScript code, popular libraries, and so on.

TypeScript can also be compiled to run on any browser and also supports static typing, making compiling go much smoother. Overall, this programming language is better suited for collaborative and efficient work.

Why Is TypeScript Surpassing JavaScript? 

TypeScript can easily be used for enterprise-level or large applications thanks to all its features. The reason why companies are opting for TypeScript over JavaScript is that the challenging nature of JavaScript can be easily surpassed by the use of TypeScript. 

It takes less time to read, implement, and fix any issues within the code thanks to TypeScript immediately highlighting errors thus decreasing bugs. It also is compatible with all types of browsers, giving it a lead on JavaScript.

You can also use the comment feature which adds your comment to the code to check on later. This also helps with collaboration within companies such as Google, Facebook, or Microsoft, that have opted to make the switch to TypeScript. 

The above reason is essentially why people are now opting for TypeScript over JavaScript, but there is more to it. 

Another advantage to using TypeScript is that it behaves the same as Python or C++ in the sense that their arrow function methods all come in abstract classes that aid in server-side development.

TypeScript is also supported by frameworks such as Angular (a framework Google and many others are known to use on TypeScript). These frameworks allow for better code to be written, not to mention TypeScript supporting ECMAScript as well.

This constant evolution in programming languages further underlines Lensa’s article on how technology is a solid career path since new opportunities will keep appearing for companies and their employees. 

What Disadvantages Are There To TypeScript?

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Though TypeScript holds a large advantage over JavaScript, there are still some disadvantages to using this superset. 

TypeScript supports the use of outsider libraries but it also needs a type definition document, which isn’t always accessible to anyone. There are also some missing highlights between JavaScript and TypeScript such as Generics with Higher Key or Composition. 

Finding developers who specifically use TypeScript could also prove to be a challenge for companies since many still prefer to simply use JavaScript and are also better at it, though it’s no question that TypeScript should be adapted.

Lastly, the amount of time it takes to compile code might be a setback, but taking into account the better accuracy of the code it evens it out with JavaScript.

When Can TypeScript Be Used And By Whom? 

Typescript is used similar to JavaScript, which is for software and web development. This programming language can be found in interactive content such as browsers, apps, servers, or sites, and has even found its way into game development in the shape of algorithms, patterns, and so on.

What all this means is that larger teams or companies are the ones most often using TypeScript, though it can be done solo or even programmed by AI at this point, though AI tends to add a whole other set of complications.


For all the above-mentioned reasons, TypeScript is taking off on a path to surpass JavaScript thanks to its features that have adapted to the needs of developers now. 

Though it may be hated by some, the programming language is still proof of how the evolution of these sectors won’t end and is still important for the betterment of development and pushing boundaries.


NSW International Alumni Stories: Our CEO’s Story

Study NSW is a dedicated unit within the NSW Government responsible for supporting the NSW international education sector. Recently, our CEO, Ms. Thanh Van Dang, has given an interview for NSW international alumni stories; she shared inspiring stories about her time studying in Australia as well as her view under an Alumni’s perspective and provided dedicated advices to suppor NSW students with  career paths from her experience.

Ms. Van Dang’s Reasons For Deciding On The Technology Field

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“For most people the straightforward answer would be because of passion. For me, passion is only the tip of the iceberg as I take pride in being someone who has a vision. When I was in 7th grade, I was really impressed with the power of a computer and I imagined the beautiful life that a computer could one day bring to the world. That is why I chose to study computer science and looking forward to exploring the infinite possibilities that programming can give.

For me, knowing is winning half the battle. Apart from having a scholarship, that was a tremendous financial help, I came to NSW because I realized this was a chance of a lifetime for me to truly understand and find out who I really am and what I am capable of.

My entrepreneurship journey started with a dream of bringing technology into life and leveraging the engineering workforce in Vietnam. After three years of founding and running Savvycom, with life experience and understanding the values that entrepreneurs can bring to society, I found that being an entrepreneur is not only my job but my career. Other than that, I have always wanted to be more than just a leader, someone who can motivate others and enable them to reach their maximum potential.”

Her Advice For Current Students:

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“I understand that many of us are afraid of making mistakes or taking risks. However, it is sometimes better to make some mistakes early because you will have the courage to face them when you recognise them at an earlier stage of your life. My advice is if things do not work out, then change your path.Try and find a good company with the mission and vision that align with your values and learn as much as possible. Set your goals step by step. Knowledge is essential, but life experience is significant too. It’s where you can understand yourself, find your inner peace and bring value to society.” Read her full story on Study.Sydney


Website Vs. Web Application: Which One Is Better?

Did you know how many websites are there in the world? Well, the number of websites may impress you. Currently, there are around 1.17 billion websites in the world. And to be specific, 200,674,843 websites are active 252,000 new websites are created daily. Undoubtedly the website is a must-have for your business. 

But many companies struggle to choose between building a website or a web application when considering whether to launch a website on the internet. This topic is very divisive in the world of technology, and it makes sense why it’s so challenging. Both are responsive, can be viewed from your browser, and need an internet connection. What sets them apart, and how can you tell which is better?

We have much expertise because we focus on various web development as a software company. We often discuss the advantages of each option with our clients and show them how to make a decision. 

Since it is not particularly challenging, we anticipate that you won’t have any problems after reading the article below.

1. What is a Website?

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According to Techopia, a website is a collection of interlinked webpages pulled together under a single domain. In other words, a website is a collection of the content displayed on several web pages that share the same web address. Users may access a website from various platforms such as phones, PCs, laptops, and tablets by opening their browser and entering the domain name or clicking on a link.

Websites are, in essence, informative and static, meaning that their web pages are not dynamically updated. A homepage, navigation bar, and footer are standard features of websites, and they might be blogs, landing pages, portfolios, etc.

Websites can bear identifiable domains:

  • .gov (Government agency websites)
  • .edu (Educational institutions’ websites)
  • .org (Nonprofit organizations’ websites)
  • .com (Commercial websites) 
  • .info (Information sites)

Learn More On: 08 Best Software Development Methodologies

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2. What is a Web Application?

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A web application is an online tool that can be used through a browser and saved on a server. You’ll need an active internet connection to use it. Unlike mobile apps or desktop software, which appear similar to web apps, you can access it via a link rather than downloading and installing it on your device.

A web application is a website with more interactive elements aimed at user engagement. Web applications work by responding to a user’s request sent to the web server. Instead of merely displaying material or transmitting information, web apps perform specific functions.    

Examples of web apps are YouTube, Twitter, Google Analytics, Plai, etc

Web applications use the webserver to process complex user requests. As a result, web apps can do a multitude of activities:

  • Account verification 
  • Shopping
  • Messaging; 
  • Making money transactions
  • Booking hotels
  • Managing content 
  • Food ordering

Learn More On: All You Need To Know About Software Development Process

3. What are The Features of Website?

One of the most important responsibilities you’ll have as a developer is to create a user-friendly website. This is because most people rate websites based on their appearance, and the appearance of your site is a significant influence in determining how long a person will stay on it.

  • It should be user-friendly so that users can quickly understand what the site does, where things are, etc.
  • It should have high-quality content. Remember that visitors will come to your website for the content, so ensure it meets their needs.
  • It should be attractive. Simple design guidelines should help you create a professional layout and style for your website while providing high-quality content.
  • It should be easy to navigate, and users will have an easier time finding what they’re looking for. You can do this, for example, by adding a menu that links to various parts of the site.
  • It should load quickly. Make sure your sites load rapidly to attract more visitors. Visitors will have a great experience as a result of this.
  • It should be responsive. Make sure your website is usable on any device. Remember that most users do not use PCs but rather mobile phones.

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Pros of a Website

  • The development process is super easy. As it is often made just from HTML code, it can be made by a single developer.
  • Its simplicity means that there is little room for errors. That is why websites are known for their reliability.
  • It’s certainly much less expensive than a web app.
  • The website is exceptionally multi-platform accessible. Adapting it to many types of devices is not difficult, and various devices have no problems opening the page, even if it is not suited to them.

Cons of a Website

  • Simplicity has both benefits and drawbacks. The uncomplicated website structure creates big limitations. Users can not interact with the website. Its activity mainly comes down to browsing.
  • Due to the need to manually update the data, there is a chance that some information on the website will be outdated.
  • If you use pre-made contact forms without filtering capabilities, you may receive a lot of unwanted spam messages.
  • Web apps often don’t need any additional intervention, but if one of your business goals is to rank your website high in the rankings, you need to update it regularly.

Learn More On: Why Do Companies Outsource Software Development?

4. What are The Features of Web Application?

  • They are scalable and cloud-hosted.
  • They are cross-platform applications, which means they may run on any OS, including Mac OS X, Windows, and Linux.
  • They should be easily tested with automation.

Pros of a Web Application

  • SaaS applications can be used with most browsers and run uniformly on any operating system regardless of the update or version.
  • Content in web applications can be easily customized for use on various devices such as mobile phones. This makes the application user and developer-friendly.
  • It’s easy to launch and deploy web apps across the company. Once the application is installed on the host server, access is granted.
  • Unlike mobile or desktop applications, the user does not have to update the software of web applications manually. By entering the web app, the client receives the most up-to-date version of the tool.

Cons of a Web Application

  • The web app, in comparison to a website, takes more time and is typically more expensive. It all depends on the specific demands of the situation and the level of advancement of each solution.
  • If you need an advanced web application, you need to know that its development time will be much longer than building a simple, static website.
  • It requires a lot of effort. In developing web applications, you’ll need strong developers with experience in both the frontend and backend.
  • They may appear different and not function as intended on older web browsers. The application developers must thoroughly test it to prevent this.

Looking For a Trusted Tech Partner?

We’ll help you decide on next steps, explain how the development process is organized, and provide you with a free project estimate.

5. Differences Between Website and Web Application

You’ll need a website to promote your market and offer things to the general public. You’ll need a web application if you want an online tool to help you automate various procedures.

If you plan to sell a web application, you’ll almost certainly need both because a website helps you promote the product you just built.

Because a website is typically just a collection of globally accessible, interconnected web pages, if you want visitors to register on your site, you’ll need a website with web application functions, such as user authentication.

It’s better to begin comparing and understanding the distinctions between a website and a web application by describing how they work and what makes them different.

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Web App

Compatibility with devices

Compatible across devices

Separate versions for native apps need to be made for different types of devices

Time and cost for development

Take less time and cost to develop

Takes more cost, especially if you need a cross-platform presence

Support and maintenance

Less support and maintenance

More help and maintenance needed (frequent upgrades, testing, compatibility checks)


Not required

more influential when you need to access a user’s camera or processing power an app

Offline availability

Offline access to content can be available without a network connection

Connection is required


Looking For a Dedicated Team?

A Dedicated Team might be the best solution in your case. Get in touch with us and we’ll help you choose the best IT outsourcing model based on your business needs and requirements.

6. What to Keep in Mind When Choosing Between Web Application and Website?

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What are You Building For: Website vs. Web app?

  • A website is helpful when you want to inform your user about your product. Let’s imagine launching a mobile app, but you want to promote it with a basic landing page.

For example, Savvycom, our website, uses a one-page landing with a subscription form to engage users and promote its product.   

  • A web app, on the other side, is more interactive, allowing users to engage with the displayed content. Web applications may be better if you want to engage your users more deeply.

Google Apps, which includes Gmail, Google Docs, Google Sheets, and Google Slides, is an example of a web application. These dynamic and updatable office work apps allow the entire team to access important files and adjust accordingly.

How Much Effort are You Ready to Invest?

  • Websites are the most cost-effective, faster, and more straightforward solution in development. Simple style sheet languages – HTML, CSS, and possibly some JavaScript, or even ready templates – are used to create static and purely informative webpages. As a result, developing them does not require much time or money.
  • Web apps require a more comprehensive approach, including the discovery stage, UX building, front-end, and back-end development, etc. Many complex programming languages, such as Ruby on Rails, Python, and React, can be utilized to accomplish this. As a result, web app development proves to be a challenging task for a team of experts. Product managers, front-end and back-end developers, QA engineers, web designers, and other team members tasked with developing web apps are expected.

Learn More On: Top 10 Software Development Companies in Vietnam

How do you see your product?

What do you think your product’s long-term prospects are? What kind of features will be included? The answers to these questions will impact the vision of your product and your decision between a web app and a website. So, before making your decision, keep the following considerations in order:

  • Instant updating

Instant page updating appears to be limited to web apps at first sight. On the other hand, websites can have their pages updated, but only by a website administrator using a website builder like Webflow.

Web applications are the only way to go regarding automatic web page updates.

  • Complex calculations

A web app is better if you want your app to perform complex calculations. Because a web app needs a web server to process user requests, this is the case. If a user requests the server to make a calculation, it may easily do so. In the case of a website, the calculations would have to be done on the device, which would take up a lot of storage and power.

  • Push notifications

Push notifications are available on websites and web apps. Push notifications are clickable messages that encourage the user to take action. While push notifications are more of an app feature, websites may use them to increase user interaction without constructing an entire app.

Learn More On: The Essential Guide To Software Development Services

7. Examples of Websites and Web Applications: What Websites and Web Apps Should I Know?

Sometimes we may not know it, but we encounter both the website and the web application on a daily basis. It may be at work, school, or just browsing the internet on a mobile device. It is worth getting to know the possibilities of those we use in order to use them effectively and more productively.

Examples of Websites

  • Savvycom – This is our website where you may learn about our specialties and how we can help you. You can also browse our blog, where we write articles on IT, business, and technology on a consistent schedule. You are cordially invited.
  • Techopedia – includes one of the Web’s most extensive dictionaries, as well as articles and guides on software development, network administration, databases, IT management, and just about any other current topic in technology.
  • Wikipedia – Because anybody can generate information, this is an online encyclopedia with an incredible amount of knowledge; as a result, it is worth double-checking some factual information.

Examples of Web Applications

  • Google Docs – It’s a remarkable Google application that allows us to create text documents, spreadsheets, presentations, forms, and drawings, among other things. All of the information may be saved to your Google Drive, which you can then share with other colleagues.
  • Netflix – One of the most famous streaming services. It allows us to search for and watch our favorite shows, movies, and programs.
  • Meta – Facebook, Instagram, and WhatsApp are all included. All of these web apps were designed to be helpful. You can change the content, such as adding photographs or videos.

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8. Conclusion

Developing a web application is a game for IT entrepreneurs, but having a website is almost essential for any business at this moment. Because the world of web development can be complicated at times, we hope that our thorough guide has given some insight into the dilemma of websites and web apps.

If you have a business idea but are having trouble deciding whether or not to develop it, we can assist. Don’t hesitate to contact us to discuss your project; this may be the start of something extraordinary.

Savvycom – Your Trusted Tech Partner

From Tech Consulting, End-to-End Product Development to IT Outsourcing Services! Since 2009, Savvycom has been harnessing the power of Digital Technologies that support business’ growth across the variety of industries. We can help you to build high-quality software solutions and products as well as deliver a wide range of related professional services.

Savvycom is right where you need. Contact us now for further consultation:


Web applications could be better if you want to engage your users more deeply. A web app is more interactive, allowing users to engage with the presented content.

  • Easy to maintain and update
  • Easily customizable - you can easily add more designs and features based on your preferences and user needs.
  • Secure - data is stored in the cloud, meaning you don't need to worry about data loss if your device is damaged. You can easily retrieve it.
  • You do not need approval from various app stores, since they can be accessed via the browser.
  • They support all modern browsers.

Web applications include online forms, shopping carts, word processors, spreadsheets, video and photo editing, file conversion, file scanning, and email programs such as Gmail, Yahoo, and AOL. Popular applications include Google Apps and Microsoft 365.

Web applications are websites with functionality and interactive elements. Gmail, Facebook, YouTube, Twitter, etc. are all web apps that are dynamic and built for user engagement.

The average price can go as low as $5,000 for a simple web app and as high as $500,000 for a complex project with a follow-up modification plan


Dedicated Development Team 2022 – The Ultimate Guide

According to Statista, the revenue of the IT outsourcing industry is expected to show an annual growth rate (CAGR 2022-2027) of 8.26%, resulting in a market volume of US$587.30bn by 2027. Nowadays, there are more and more businesses resort to a dedicated team model of engagement.

In this article, we will take a closer look at the definition of a dedicated development team, its pros and cons, and the main differences between the dedicated model and its counterparts – fixed price and time & material models. We will also help you discover the golden times to hire a dedicated development team and provide practical tips to choose the best ones.

1. What is Dedicated Team Model?

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A dedicated development team is a collaboration model in which a client and an outsourced team cooperate on a long-term basis. Working with a dedicated development team means working with a group of professionals who have been hand-picked to meet your corporate objectives. This team is technically your employees as all the members in an in-house team, except the fact that they work from another place.

However, with a dedicated team, you don’t have to worry about administrative, HR, tax, or social benefits issues. Instead, you can pay more attention to higher-level business issues while your development partners take care of the rest.

To summarize, a dedicated team model gives you the chance to collaborate with a team of experts that is chosen to focus on completing a specific project. Furthermore, they are responsible for all administrative costs.

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2. How Does Dedicated Development Team Model Work?

The best way to explain this model is to break it down into several steps:

  • The client specifies their requirements, determining the necessary technical skills required for the project, specific roles, and profiles needed.
  • The Dedicated Team Supplier begins the recruitment process in their country, selects and pre-screens candidates before presenting the shortlist to the client.
  • Final interviews are conducted by the client to verify technical skills and ensure that the candidates are a good fit for the team.
  • The client then works with the Service Provider’s HR team to onboard selected candidates.
  • The dedicated team and the client begin to collaborate, and the team begins to resemble any other in-house team. They do the same tasks, and attend daily meetings, etc

Learn More On: Top 15 Mobile App Development Trends In 2022

3. A Dedicated Project Team Structure

The composition of a dedicated team varies from each company and each project, depending on their specific requirements. As a result, your development team may include:

  • Front-end and back-end, full-stack engineers, mobile developers;
  • UX/UI designers;
  • DevOps engineers;
  • Quality assurance specialists;
  • Business analysts;
  • Product managers;
  • Project managers.

4. The Cost Of Hiring Dedicated Development Team

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According to Deloitte’s 2020 Global Outsourcing Survey, cutting costs is the top reason (70%) for a business to make an outsourcing decision. Hiring a dedicated team can help you save a lot of money, and here’s how.

In a dedicated team, the pricing model is straightforward. Since each member has a specific hourly rate, you pay for the number of hours they worked. There are no additional costs for renting an office, purchasing equipment, paying taxes or electricity bills, etc.

Furthermore, hiring a dedicated development team takes you less time and financial resources than searching for each professional individually with a HR team.

Looking For a Dedicated Team?

A Dedicated Team might be the best solution in your case. Get in touch with us and we’ll help you choose the best IT outsourcing model based on your business needs and requirements.

5. Differences Between Dedicated Development Team, Fixed Price, Time & Material

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It’s important to understand the differences between these three counterparts so that you can choose the most appropriate model of engagement depending on the type of your next projects. 

5.1. Dedicated Development Team Vs Fixed Price Model

The dedicated team model is frequently confused with the fixed-price format. These two forms, however, cater to very different business requirements.

The fixed-price collaboration model is a framework in which a client pays a set fee no matter the number of working hours. You can use this model in short-term projects with inflexible requirements and scope of work.

The main disadvantage of this framework is the possibility of overpaying. It’s not always possible to predict the time and scope of work ahead of time. In any case, even if the job is not done well, you’ll have to pay the agreed-upon amount under the fixed-price contract.

The fixed-price model will best suit with:

  • Projects with clear deadlines; 
  • Specifications that are well-defined;
  • MVP development; 
  • Short-term projects; 
  • When no changes are planned.

Unlike fixed-price models, the dedicated team model allows you to freely change your plan or requirements, as well as make space for as much development as you need without overpayment.

Learn More On: Top 15 Mobile App Development Trends In 2022

5.2. Dedicated Development Team Vs Time & Material Model

Another counterpart of the dedicated development team model is the Time & Material framework.

In the Time & Material model, a client is charged for the team’s actual time and effort spent while developing a specific feature.

As a result, this format is appropriate for:

  • Projects where requirements are not strictly fixed;
  • The market has not been entirely explored; 
  • Product-market fit is in the determining process.

The Time & Material model does not ensure that you will work with the same team to the end of the project. If there aren’t enough tasks on your project for some specialists, they can be assigned to another project.

Meanwhile, the benefit of a dedicated team model lies in the team’s commitment. You can rest assured that your project will be handled by a highly dedicated team that is not obligated to take on other projects. 

6. The Pros And Cons Of A Dedicated Development Team Model

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We’ll go over the benefits and drawbacks of a dedicated team structure, as well as show you key resons why you might need to collaborate with a dedicated team on your next project.

6.1. The Advantages of a Dedicated Development Team

There are many benefits to having a dedicated development team, and we’ll go over the most important ones below.

Cost Efficiency

Hiring a dedicated team for a project is usually cost-effective than hiring in-house specialists, especially if the team is located in a country with low development costs such as India, Vietnam, or China. etc. A team of experts who have accomplished successful projects similar to yours will complete the work required without jeopardizing the product’s quality, besides, helps you reduce HR costs and relevant costs if you hired new employees.

Focused Approach

A focused approach is one of the most significant advantages when you hire a dedicated team. Everyone working on the project will focus solely on it, ignoring any potential distractions. Moreover, the team is flexible. It can be reconfigured at any time to meet the project’s current requirements and needs, as long as the project is completed at a fastẻ rate and with better results.

Transparent Management

On-demand, clients can access time tracking and task management solutions used by the dedicated development team. This gives the client the chance to effectively keep track of the dedicated team’s progress. Some of the communication channels that boost the management’s transparency you can use are messengers like Slack and Telegram, or daily reports and meetings. 

Learn More On: Top 15 Mobile App Development Trends In 2022

Relevant Experience and Expertise

When you hire a dedicated team, you get hand-picked professionals with the necessary skills and experience for a specific project. In most cases, these members have already worked on projects that are similar to yours. Therefore, they can be good advisers who guide you through some difficult parts and pay attention to the tiniest details that you may have overlooked.

Working together for a while, they have standardized their workflows and honed delegating skills. You won’t have to start from scratch or deal with any potential conflicts, which will be extremely beneficial.

Flexibility in Project Requirements

When you don’t have a clear development plan and need to make changes to your project frequently, the dedicated model is an ideal option. In comparison to the fixed-price model that uses Waterfall as a standard operation approach, one of the big advantages of the dedicated team model is agility. 

6.2. The Disadvantages of a Dedicated Development Team

As with any engagement model, the dedicated team model is not an one-size-fits-all approach. The major drawbacks of this model are listed below. 

Different Time Zones

If an offshore company is involved, different time zones may become a serious issue. However, if the team follows the agile development principles, the problem can be easily solved.

Low Efficiency for a Short-Term Project

For large projects that constantly evolve, whose requirements are flexible and change frequently, dedicated team model would be a wise choice. In all other cases, it is preferable to select a different model.

Not a One-Size-Fits-All Solution

Before choosing a model, double-check that the model you’re considering is exactly what you need. Although your project may be long-term, signing a contract with a dedicated team may be not the best choice if you have clearly defined goals and a set of requirements that are strictly fixed.

Have a Project Idea in Mind?

Get in touch with Savvycom’s experts for a free consultation. We’ll help you decide on next steps, explain how the development process is organized, and provide you with a free project estimate.

7. When Is The Right Time To Hire A Dedicated Team?

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So now you know the pros and cons of a dedicated team model. Should you go with it or with other engagement models? It’s the time to find out the dedicated team model best fits your projects in which circumstances.

7.1. 03 Signs That You Should Use the Dedicated Team Model

The dedicated team model is ideal for long-term projects that have the potential to expand. This model will help a lot when your idea doesn’t have product-market fit and requires a discovery stage.

Startups in Their Early-Stage

With the fast growth goal of an early-stage startup, working with a dedicated team can be a wise decision. This method will allow you to quickly assemble a team, save money on hiring processes, and speed up product development. The dedicated team handles the extra work while the in-house team concentrates on business-oriented tasks.

Learn More On: Top 15 Mobile App Development Trends In 2022

Projects with Vague Requirements

A dedicated team is a good option when your idea doesn’t have product-market fit and requires a discovery stage. In the discovery stage, it may take months of testing and interviews to finally settle down. Therefore, the dedicated team model provides you with time and resources to fully focus on this stage without worrying about going over budget.

Long-term Projects 

The dedicated team model is best suited to long-term projects with the potential to expand. To discover all your project’s potential, you’ll need a team of experts with high commitment level, who will follow through the end of the project, to support you along the way. 

Throughout the world, there are many big companies using the dedicated team approach. WhatsApp, Apple, Oracle, American Express, IBM, Verizon, Amazon, Doist, Automatic, Buffer, and 10up are some of the names to be mentioned.

7.2. 02 Signs That You Should Not Use the Dedicated Team Model

The dedicated team model, despite its obvious benefits, is not a perfect solution for all types of projects. Here, we’ve compiled a list of situations where you should opt for another model rather than the dedicated model:

Short and Middle-Term Projects

For small projects with clearly defined requirements, you don’t need a dedicated team. A fixed price model is ideal in this case, while the Time & Material approach is appropriate for medium-term businesses.

Limited Time and Budget

When you have a strictly fixed budget for a project, a dedicated team model is not the best option. Sometimes, you don’t need a designer or a project manager to work full-time. In this case, a fixed-price model is more than adequate to achieve the desired outcome.

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You can begin by identifying the type of project you are currently working on. A dedicated team model is the best option for a long-term and large project with a variety of tasks and a constant need for high-quality deliverables.

  • Inform the provider of the scope of your project and the resources you'll need (the number of specialists and technologies).
  • The contractor assembles a team of experts with the necessary skill sets and experience to meet your needs.


Vietnam owns a large pool of developer talents. According to TopDev’s report, Vietnam has about 400.000 IT Engineers and over 50.000 graduated IT Students from over 153 IT Institutions per year. Moreover, the number of young developers who are always open to new changes and stay updated with tech news accounts for up to 54.76% aged 20 – 29.

  • Vietnam ranks 29th in terms of Skillvalue Worldwide in Developer Skills Chart Of Skill Value Report in 2018.
  • Top 06 worldwide in Developer Skills Charts Of Topcoder Report in 2016.
  • Rank 23rd worldwide in Developer Skills Charts of Hackerrank’s Report in 2016.

Besides, Vietnam has stable government policies and fast economic growth rate, as well as competitive pricing. The costs charged by the Vietnamese outsourcing companies are cheaper than other outsourcing markets in Asia like India, and China. While the hourly cost of Vietnam developers drops at $15-25, it takes more than $40 in Indian counterparts.

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How To Hire An App Developer For Your Business?

How to find an app developer? That is the question entrepreneurs face nowadays. Apps are dominating the digital industry, which means that tapping into this market is essential. Gone is the era of cumbersome software packages shipped in bulky CD-ROMS. In this age of screens and memes, every customer has a smartphone, which means that they can carry your business in their pockets. In this scenario the best thing you can do to boost your business is hiring an app developer. 

Let us speculate a little bit about how to find an app developer who will match your business needs.

So, Why Do You Need To Hire An App Developer?

It’s not necessary to hire an app developer. Some entrepreneurs with programming knowledge can create an app themselves, and this is made more comfortable with a vast array of free or paid development tools.

The problem is that most business owners either don’t have a computer background or they are unclear about what exactly they need to build the right app. Sometimes, the sheer magnitude of the project requires more than one person for the job, which means that even experts have to hire a team eventually. This is when the need to hire an app developer becomes clear.

There are three ways that you can go about when hiring an app developer:

Hiring In-House

The most common option is hiring an app developer as your team member. If there is already an existing team, the gaps in labor can be filled by conducting a job interview, picking the right person for the job, and integrating him into the workplace with his fellow co-workers. Though costly, hiring an app developer in-house is effective when it comes to small and medium businesses.

Hiring A Freelancer

Another option is hiring a freelance app developer. This method is gaining popularity today. With the onset of freelancing websites, any business owner can hire a specialist online. A major advantage of this option is the contractual nature of the agreement, which means that the owner doesn’t have to pay for vacation days, social security, and other benefits. Being cheap, however, is also a downfall, since many freelance app developers for hire out there are simply under-qualified for big jobs.Therefore, only entrepreneurs with pet projects that have a budget of less than $10,000 should go for this route.

Hiring An Outsource Team 

Hiring an outsource app developer pieces together the best of both worlds. The business owner hires app developers who are employed only on a contractual basis. It’s still less expensive than getting an in-house team, and because of the group setting, the product is usually better compared to hiring a single freelancer. Furthermore, hiring an outsourcing company is completely scalable, which means that you can expand or diminish the size of the team in order to fit the exact needs of the project, thereby saving resources in the long run. It’s the most efficient solution for entrepreneurs who have moved beyond the startup phase and are ready for their big breakthrough in the market.

So, Is Hiring An App Developer Team For Outsource The Best Option?

It depends. There are a few reasons why hiring an outsourcing team is the right way to go:

Pressed For Time 

App creation is a multifaceted approach that requires years of study. It’s simply not feasible to learn all of this by yourself, even if you happen to be talented in the field of programming. By hiring an app development team for outsource, you can leverage the expertise of other talents in the industry in order to create your mobile app and save yourself decades of effort in the process.

Budget Constraints

Unless you’re running a Fortune 500 business with deep pockets, you may not be able to afford having your own dedicated teams for app development. Apple reportedly has approximately 12,000 engineers working solely for them. Maintaining a private workforce like this is beyond the reach of 99% of entrepreneurs. Outsourcing an app development team is therefore the most practical solution.

Lack Of Available Talent 

Specialists are difficult to come by. Even if you have your own workforce, there may not be anyone in your team who has the necessary skill to create a particular feature that you want. This is when hiring an app developer can be very rewarding. Most outsourcing companies like Savvycom have a large talent pool for you to choose from, so contracting the job is often easier than having to train a member of your own company.

Launch Deadlines

The problem with hiring a solo freelance app developer as compared to an outsourcing agency is that freelancers often work on multiple projects at a time and can overestimate their capabilities. Missed deadlines is therefore a common occurrence. On the other hand, outsourcing companies have systems in place that prevent slacking off. The larger workforce also allows them to keep things on time and on schedule.

Lack Of Clarity 

Mobile app creation involves so many minutiae that it is simply beyond the capabilities of an entrepreneur to micromanage. Business owners should focus on the big picture rather than having to spend all their time nitpicking the details of an app. By simply hiring an app development team for outsource, your overall goal, you can then let them handle the implementation, freeing up your calendar for you to run the more important aspects of your business.

Overall, outsourcing your work to a remote team can be both cost-effective while still maintaining the necessary quality to make the app stand out for clients. While it may not be as cheap as hiring a solo freelance app developer, the work will progress much faster, and if you pick an agency that knows what it’s doing, then they will often come up with an elegant app that can rival the products of even the most dedicated in-house designers.

What Should I Consider When Hiring An App Developer?

Hiring an app developer can be tricky, if you do not know where to start.. Just because someone’s resume looks good on paper, doesn’t mean that he’s the right person for the job.

Ask A Friend Or Colleague For References

Experience is the best teacher, so asking friends and colleagues for any referrals is the best way to find an excellent app developer quickly. With this method, you can save a significant amount of time from having to go through hundreds if not thousands of substandard worker profiles.

Research The Hiring Platform 

Quickly research through online platforms that allow you to hire app developers:

– Freelance platform Upwork. 

– Design communities Dribbble and Behance. 

No matter what you choose, consider the hiring platform carefully. Be especially wary of scam websites, and never put in a large down payment unless there’s an escrow or refund process involved.  

Step By Step Process Of Finding App Developer

Examine The Apps Developer’s Portfolio

Don’t take chances with app developers who are still fresh from college. Of course, there are some rare instances wherein newbies might prove to be extremely skilled, but they are not the norm. Before actually hiring an app developer, take a look at the past work experience and portfolio to see how well they performed on other projects. You can get a lot from simply browsing through their previous job cases. You can get a lot from simply browsing through their website or Clutch profile.

Check Testimonials

The experience of previous clients is an invaluable factor when hiring an app developer provided that their testimonials are legitimate. It’s very easy to get fake reviews, so while testimonials may be important, they should be considered along with other factors in this list.

Discover Their Development Approach 

Finding an app developer to fit your project, requires the coincidence of your development approaches. The software development life cycle is the way in which app developers divide and organize the work so that the process goes smoothly. Different teams have different methods and approaches.

Discover Technologies What They Use

Like with doctors, you ought to see if the app developer you want to hire is specialized for your project. Is your app web-based or not? What programming language do you need? Do you want a fancy graphical user interface or a basic one? The answers to these questions will narrow down the search of applicants. Remember: you don’t just want to hire a good app developer, but one that knows the particular technologies for your project.

Look Into The Culture Of The Company 

This factor is critical while hiring an app developer, though many co-founders tend to skip it. Different app developers have different working atmospheres. For example, some companies function in a traditional managerial style that uses a top-down approach, with bosses at the top giving orders to their employees at the bottom. Others function on a team-based level where everyone is encouraged to speak up and contribute regardless of their rank. There are also a few that give large amounts of creative leeway to their workers with hardly any supervision. Therefore, even if a particular company has superb talent, their culture might not be a right fit for you. In order to find a good match, you have to figure out your values, ethics, expectations, goals, and personality, then make sure that the developers that you are hiring are on board with them.

Talk With The Team

Even when hiring an app development team remotely, you still have to interview team members. Testimonials and portfolio cases won’t be worth anything if the app developer is hard to deal with on a personal level. Be aware of potential difficulties or character flaws, as this might cause unexpected arguments down the road.

Keep Communications Open 

The problem with hiring freelance or employee app developers is that they work remotely, which means that email and teleconferencing are often the only means of contacting them. This difficulty is further compounded if they live in different time zones. Before hiring an app developer, make sure that communication is not hampered by these logistics. It’s always best to get someone from your side of the world and agree on specific times when they are available for an update. Lastly, always make sure that communication is transparent! Agencies should be upfront with their capabilities and limitations, as well as their payment terms. Never work with anyone who seems to be hiding something.


Mobile apps form a crucial support for the backbone of your business. The good news is that you don’t have to reinvent the wheel—by hiring an app developer, you can simply tell them what you need and wait until they come up with the finished product. 

Since you’ll be working on a budget, getting it right the first time is necessary, and by using the guidelines above, you should be on your way towards finding an app developer who will take your business up the notch.

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